The Challenge
This aesthetic and beauty clinic in Thailand offers filler, vitamin, meso, high-intensity focused ultrasound (HIFU) and laser treatments. Its aim was to become the number one aesthetic and beauty clinic in the country.
Competition for visibility and authority online is strong in this industry, and a place on the first page of Google’s search results is hard to reach. To help the clinic reach its goal, Primal needed a thorough search engine optimisation (SEO) strategy, with the main focus on technical and on-page SEO.
Our Approach
Primal divided the SEO work into 2 parts. The first was content for the whole website written to Google’s principles of expertise, authoritativeness and trustworthiness (E-A-T), because a clinic in this industry needs a high level of trust to gain a strong presence online.
The second was a full technical review of the website, to find and fix anything that stopped search engines from crawling it, to improve the structure of the site and to gain backlinks from other websites.
Outcomes Achieved
To carry out the strategy, Primal set up a content pillar covering all the keywords, so the website could target both broad and related keywords. The E-A-T content took the form of informative articles, videos and infographics that showed the clinic’s expertise, authority and trustworthiness. The technical review resolved the crawling problems, improved the structure of the site and added backlinks.
Within 6 months, impressions rose 126%, clicks rose 119% and organic clicks rose 109%. Over the same 6 months, overall conversions rose 201%.
- 126%Increase in Impressions
- 119%Increase in Clicks
- 109%Increase in Organic Clicks
- 201%Increase in Overall Conversions
Key Insights
- A clinic in this industry needs a high level of trust online, so the content across the whole website, in articles, videos and infographics, was written to E-A-T principles.
- Technical and on-page SEO were the main focus. The review fixed crawling problems, improved the site’s structure and added backlinks.
- Within 6 months, overall conversions rose 201% and impressions rose 126%.
