The Challenge
This brand sells vitamin C supplements as effervescent tablets, which it describes as support for the immune system. It wanted more visitors to its website and a stronger position as a leading brand in the Thai market.
To bring more people to the website, the brand needed to be seen more online and to reach higher rankings in organic search. It chose Primal to run its search engine optimisation (SEO).
Our Approach
Primal set out an SEO strategy with 3 main parts. The first was keyword optimisation, to raise the website’s search rankings and attract relevant visitors.
The second was high-quality content that gave readers something of value, to hold the attention of the audience and make the brand a trusted source of information. The third was high-quality backlinks from reputable websites, to help the brand reach larger search audiences.
Outcomes Achieved
Primal then put the strategy into practice. Keyword optimisation helped the website appear higher in relevant search results. New content covered the immune system and the benefits of vitamin C supplements, written to inform readers and present the brand as an authority in its field.
Primal also secured backlinks from reputable sites, to bring referral visitors and to raise the website’s credibility with search engines. The brand reached a wider audience, and within 2 months users rose 141%, clicks rose 140% and sessions rose 136%.
- 141%Increase in Users
- 140%Increase in Clicks
- 136%Increase in Sessions
Key Insights
- An integrated SEO strategy covered keyword optimisation, useful content and backlinks from reputable websites.
- The content on the immune system and the benefits of vitamin C supplements was written to inform readers.
- Within 2 months, users rose 141% and clicks rose 140%.
