The Challenge
Ezy Express is a newly launched logistics company, and its aim is to make shipping abroad simple. It was at the start of its digital marketing when it came to Primal.
The biggest problem was that the team did not yet know search engine optimisation (SEO) best practice. The website had little content, that content was not optimised for search engines, and the existing blog posts did little for SEO. Together these made Ezy Express hard to find in search and limited how well its pages could rank, in a logistics market where competition for clients is strong.
Our Approach
Primal designed an SEO strategy for Ezy Express that covered both the technical side of its website and its content. It began with a detailed technical and content review of the website, to find the SEO weaknesses and fix them.
We then optimised the existing content, improved the structure of the website so that search engines could index it better, and placed keywords relevant to the logistics industry across its pages. The aim was to bring the website in line with SEO best practice and raise its rankings in search results.
Outcomes Achieved
Primal made detailed changes to the back end of the website to improve its technical SEO, including faster page loading and a better experience on mobile phones. Blog posts and website pages were revised around the target keywords, so that they were useful to read and easy for search engines to understand.
Within 6 months, 80% of the target keywords ranked on the first page of Google. Ezy Express became easier to find online, its website drew more visitors and the brand became more visible in its market.
- 115%Increase in Organic Clicks
- 109%Increase in Organic Users
- 206%Increase in Price Calculation Conversions
- 80%Of Target Keywords on Page 1 of Google
Key Insights
- Little content, and content not written for search engines, made a new logistics company hard to find in search.
- A technical and content review showed what to fix before the content and the structure of the website were optimised.
- Technical work on page speed and mobile use went together with content revised around the target keywords.
- 80% of the target keywords reached page 1 of Google within 6 months. Organic clicks grew 115%, organic users grew 109% and price calculation conversions grew 206%.
