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A smiling woman in a white coat with the Addlife logo on the pocket, standing beside a woman lying under a white sheet on the bed of a CT scanner in a bright white room

How Addlife Grew Search Visibility 223% In 6 Months

Project Scope: Strategy, Search, Data

The Challenge

Addlife’s physicians have practised anti-ageing and wellness medicine for more than 20 years. They work with each patient on a personal programme to stay healthy and prevent illness.

Addlife wanted more people to find its health and well-being treatments online. When people searched for those treatments, most of the results came from established hospitals, so Addlife chose search engine optimisation (SEO) as the way to compete for those searches.

A woman in a lilac tunic smiles as she checks the padded white sleeves covering the legs of a man lying on a treatment bed

Our Approach

Addlife asked Primal for a larger share of the searches for specific anti-ageing treatments and health check-ups.

Primal mapped out the SEO work for each step a person takes, from a first search about a treatment to an enquiry. Most of the effort went into better content, so that more of the people reading about a treatment would consider Addlife. Primal also targeted more keywords specific to each Addlife service, aimed at organic enquiries, the ones that come from unpaid search results.

The work ran in 2 steps. First, Primal’s on-site recommendations went into the Addlife website so that search engines could read its pages well. Next, keyword research and content development made the site appear in more searches by potential leads, both Thai and foreign users.

  • A woman in a white tunic wraps a blood pressure cuff around the arm of a man lying in bed under a white blanket
  • A woman in a white coat with the Addlife logo sits at a computer, facing a woman with long brown hair across the desk
  • A woman in a white coat holds an ultrasound probe to the stomach of a smiling woman lying beside a scanner screen

Outcomes Achieved

Every figure on this page compares the 6 months after Addlife began working with Primal against the 6 months before. In that time the website reached higher positions in search results and drew more visitors, and those visitors engaged more with its pages.

These results supported Addlife’s goal of more organic conversions, the actions that people arriving from unpaid search results take on the site, such as an enquiry. Search visibility grew by 223% and organic clicks by 128%, and 50% of keywords ranked on page 1.

  • 223%Growth in Search Visibility
  • 128%More Clicks From Organic Search
  • 50%Of Keywords Ranking on Page 1

Key Insights

  • SEO gave Addlife a way to compete with established hospitals for searches on anti-ageing treatments and health check-ups.
  • After the website was prepared for search engines, most of the effort went into content and keywords for each service.
  • Against the 6 months before, search visibility grew 223%, organic clicks grew 128% and 50% of keywords ranked on page 1.

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