The Challenge
This multi-product software company started with software for employee engagement in large organisations, then added chatbot platforms and tools for customer engagement. Its products include chatbot systems for enterprises and chatbots based on generative artificial intelligence (AI).
The company wanted long-term growth, and its website’s search engine optimisation (SEO) was the problem. The site needed to attract new customers and rank higher for its keywords, so that it would appear on the first page of search results.
Our Approach
Primal set out an SEO strategy around the company’s goals. The work started with on-site optimisation, which adjusts the website to what search engine algorithms look for, and added high-quality content written to be relevant to both readers and search engines.
Backlinks were also part of the approach, to give the website more authority and bring in more new users and organic traffic. Primal then sent that traffic to pages designed for conversions, as the main goal was growth in organic conversions.
Outcomes Achieved
Primal carried out the on-site optimisation to raise the website’s positions in search results. The new content raised user engagement and made the site more visible in search, and the backlinks gave the site more authority, which brought in new users and organic traffic.
Primal also sent traffic to the pages designed for conversions, which grew organic conversions. Search impressions rose 412%, organic new users rose 222% and organic conversions grew 511% in 2 months.
- 511%Increase in Organic Conversions
- 412%Increase in Search Impressions
- 222%Increase in Organic New Users
Key Insights
- The website needed to rank higher for its keywords and appear on the first page of search results to attract new customers.
- The SEO strategy combined on-site optimisation, high-quality content and backlinks, and sent the traffic to pages designed for conversions.
- Search impressions rose 412%, organic new users rose 222% and organic conversions grew 511% in 2 months.
