The Challenge
This business runs secure self-storage sites in several parts of Bangkok. It rents storage space to people and to businesses, and customers can reach their units 24 hours a day.
Its main aim was to get more organic conversions, the actions on the website taken by visitors who found it in unpaid search results. It also wanted the brand to be easier to find.
The market is competitive, so reaching these aims needed careful preparation.
Our Approach
Primal started with a strategy phase that followed the client’s business needs. Each branch matters to a self-storage business, so the search engine optimisation (SEO) work aimed to make every location easier to find in search. More visitors to the website would then bring more organic conversions.
The team also ran a technical SEO review of the website, a check of its health and performance, before the optimisation work began.
Primal then chose keywords for blog articles, so the website would keep drawing visitors and the brand would be easier to find online.
Outcomes Achieved
Primal carried out the work branch by branch. Location-based keywords and related content went onto the website, so it could reach people searching for self-storage in a given area. The technical review kept the website healthy and working well, which helped it show in search results.
Blog articles around the chosen keywords brought a steady rise in visitors, and the brand became easier to find in a competitive self-storage market. In 6 months, organic goal completions rose 202%. Goal completions are the actions on the website set up as goals, here from visitors who came through unpaid search. 99% of the keywords ranked first on Google, and organic clicks rose 31%.
- 99%Of Keywords Ranking First on Google
- 31%Increase in Organic Clicks
- 202%Increase in Organic Goal Completions
Key Insights
- Location-based keywords made each branch easier to find for people searching for self-storage in a given area.
- A technical SEO review kept the website healthy and working well, which helped it show in search results.
- Blog articles around the chosen keywords brought a steady rise in visitors to the website.
- In 6 months, organic goal completions rose 202%. 99% of the keywords ranked first on Google, and organic clicks rose 31%.
