The Challenge
Hi-Kool Film is a car window film company. Its own taglines call it a car tinting company that everyone can trust, and call its film the window film that customers across the country choose most.
The brand wanted more organic traffic, the visits that come from unpaid search results, so that more people would see its website and it could become a leader in its industry. Its earlier search engine optimisation (SEO) was not giving results. The content on the site had not been written or optimised for search, so its rankings and positions were not improving.
Our Approach
Primal set out a strategy to make Hi-Kool Film’s SEO bring in good quality traffic. It started with the meta tags, the page details that search engines read, and added the right keywords to them so that the pages reached the people the brand wanted.
Primal also found and fixed the technical problems that made it hard for search engine bots to crawl and index the site, so Google could read each page more easily. Link building ran alongside the technical SEO work.
Outcomes Achieved
With the new meta tags, the technical fixes and link building working together, Hi-Kool Film’s website ranked higher in search results and more people saw it. Within 3 months, 82% of its keywords ranked on page 1 and organic clicks grew 28%. Goal completions, the actions on the website that are tracked as goals, grew 35%. The brand now has a stronger presence in the car window film industry.
- 82%Of Keywords Ranked on Page 1
- 28%Increase in Organic Clicks
- 35%Increase in Goal Completions
Key Insights
- Meta tags with the right keywords, technical SEO fixes and link building worked together.
- Fixing what made the site hard for search engine bots to crawl and index made each page easier for Google to read.
- Within 3 months, 82% of the keywords ranked on page 1, organic clicks grew 28% and goal completions grew 35%.
