The Challenge
Eatigo is an online platform for restaurant reservations and dining deals in Asia. It wanted more visibility and more engagement from users in 5 markets at the same time, Thailand, Singapore, Malaysia, Hong Kong and the Philippines.
Competition was high in each of these markets, and well-established competing platforms already held a large part of them. Eatigo was not visible enough in search to reach the whole of each market. It needed a stronger online presence and a better way to reach local diners in every country.
Our Approach
Primal designed a multilingual search engine optimisation (SEO) strategy and fitted it to the language and culture of each target market.
Primal optimised keywords for each market, localised the content for each language, raised the authority of Eatigo’s pages through work outside the site, and monitored performance. On the site itself, the work covered search terms, user experience (UX) and technical SEO.
Outcomes Achieved
Eatigo grew across several measures compared with the period before. The results were 13.5K reservations, 11K customers and 100 keywords on page 1 of Google.
- 100Keywords on Page 1 of Google
- 13.5KReservations
- 11KCustomers
Key Insights
- Each market had its own version of the SEO strategy, fitted to its language and culture.
- With strong competing platforms in every market, the work covered keywords, localised content, the authority of the site and performance monitoring together.
- The results were 100 keywords on page 1 of Google, 13.5K reservations and 11K customers.
