The Challenge
PETClub is one of Thailand’s leading pet care brands, with a wide range of premium products and services. It aims to give pet lovers a welcoming place, with professional care and real warmth in a clean, modern setting. Its tagline says the team is happy when customers’ pets are healthy.
The products and services were strong. The challenge was to make sure that people searching online could find PETClub’s website, and that the site then guided them to take action. The brand wanted more visibility in search and more organic traffic, the visits that come from unpaid search results, to bring in more conversions.
Our Approach
Primal started with careful keyword research to find the search terms most likely to bring results and closest to PETClub’s services. What the research found then guided the content strategy for both the blog articles and the service pages.
Alongside the content, Primal made technical search engine optimisation (SEO) improvements, so that search engines could read the site well and visitors had a smooth experience. All content was designed around experience, expertise, authoritativeness and trustworthiness (E-E-A-T), to make the site more credible and easier to find.
Outcomes Achieved
Primal wrote new, good quality content for the website, for search engines and for people alike, and rewrote and improved existing pages to make them more relevant and more authoritative. With strong content and technical SEO working together, PETClub gained higher search rankings, more organic traffic and a much better conversion rate.
- 80%Increase in Organic Impressions
- 90%Increase in Organic Users
- 94%Increase in Conversions
Key Insights
- Keyword research came first, and what it found guided the content for both the blog and the service pages.
- New content, rewritten pages and technical SEO worked together, with all content designed around E-E-A-T.
- Organic impressions grew 80%, organic users grew 90% and conversions grew 94%.
