The Challenge
Money Adwise works with families and businesses on wealth management, with the aim of giving them a brighter future through a clear financial strategy.
Its main problem was a slow website. Page speed matters for search engine optimisation (SEO) and for the experience of the people who visit a site. The slow pages raised the bounce rate, made the site harder to use on mobile phones and kept it lower in search results.
The slow pages also affected how visitors engaged with the site and added to its hosting costs, so Money Adwise needed a fix quickly to stay competitive online.
Our Approach
Primal chose image compression to make the website faster. The team worked with popular online tools and plugins that make image files smaller while keeping their quality.
The aim was faster pages, a better experience for visitors, a lower bounce rate and a site that works well on mobile phones. These all help a website rank higher in search engines, and the work also aimed to lower the site’s hosting costs.
Outcomes Achieved
Primal compressed the images already on the website with the chosen tools and plugins. The files became much smaller while the pictures kept their quality, and the pages loaded noticeably faster.
Visitors had a better experience, the bounce rate fell and the site responded better on mobile phones. Together these changes raised the site’s search rankings and clearly improved its performance. In 6 months, organic conversions grew 120%, search visibility grew 75% and organic traffic grew 59%.
- 120%Increase in Organic Conversions
- 75%Increase in Search Visibility
- 59%Increase in Organic Traffic
Key Insights
- Image compression made the website’s image files much smaller while the pictures kept their quality.
- Faster pages lowered the bounce rate and made the site respond better on mobile phones.
- Within 6 months, organic conversions grew 120%, search visibility grew 75% and organic traffic grew 59%.
