The Challenge
Auto Villa sells used cars in Thailand. It wants steady growth and aims to become the most trusted and best-known name for used cars across the country, with a clear promise to buyers of high-quality used cars and a complete service when they buy through Auto Villa.
The used car market is highly competitive, and the website had serious search engine optimisation (SEO) and security issues. Its structure was not optimised, its technical foundations were weak and its content was not effective, which affected both its visibility and the experience of the people using it. The site also lacked the signs of experience, expertise, authoritativeness and trustworthiness (E-E-A-T) that give a website credibility, so it was harder for Auto Villa to establish authority in its industry.
A recent hacking incident made security a priority as well. Primal saw these issues as the main obstacles to growth and set out a digital strategy to restore trust, improve security and help Auto Villa become a leader in its market.
Our Approach
Primal organised the work around 3 areas, the site structure, technical SEO and the credibility of the content. We redesigned the website’s architecture so visitors could navigate it more easily and engage more with the site.
A technical review found what was slowing the site down, the security risks and the indexing problems, and its findings set the priorities for the optimisation work.
To raise credibility, Primal applied an E-E-A-T strategy with authoritative content, signals of trust and recognition within the industry. At the same time, we added advanced cybersecurity protection to prevent future breaches and give customers more confidence.
Outcomes Achieved
The work began with a complete overhaul of the website, to make navigation simpler and improve the user experience. The technical SEO work made the site easier for search engines to crawl, fixed the indexing problems and made the pages load faster.
For security, Primal put advanced security protocols and firewalls in place, with regular checks for weaknesses. The E-E-A-T work covered content written by experts, backlink acquisition and signs of trust such as reviews and partnerships within the industry.
Together, these steps restored Auto Villa’s digital authority, strengthened its presence in the market, improved its search rankings and made the site more resilient to future threats.
- 22xIncrease in Impressions
- 23xIncrease in Clicks
- 8.5xIncrease in Key Events
Key Insights
- The work covered 3 areas together, the site structure, technical SEO and the credibility of the content.
- Security was part of the SEO strategy, with firewalls, security protocols and regular checks for weaknesses.
- Content written by experts, backlinks, reviews and industry partnerships gave the site the E-E-A-T signs it lacked.
- Clicks grew 23x in 6 months. Impressions grew 22x and key events grew 8.5x.
