The Challenge
STS Thonburi is a wholesale supplier of electrical equipment for factories and industrial sites, commercial buildings and homes. It is an established company in its market, and its aim is to supply products of a quality customers can trust, at prices that give good value.
Until this project, the company had put little work into its presence online. When its website launched, it had serious problems. The structure of the site was not optimised and its overall performance was poor. The design and the content did not follow the best practice of search engine optimisation (SEO), which kept the site low in search results and limited how much visitors engaged with it. The company needed a thorough overhaul to strengthen its presence online and stay competitive.
Our Approach
Primal’s strategy started with the structure of the website, reorganised so that search engines could read it more easily. Keyword clustering, which groups related search terms by topic, made each part of the site more relevant to the searches it targeted and easier to find.
It then set out content written to match the intent behind each target keyword, to attract the right visitors and keep them on the site. An internal linking strategy for the key pages completed the work, to make the site easier to navigate, connect the most important pages more closely and raise the authority of the site.
Outcomes Achieved
Primal then carried out the overhaul. We changed the structure of the website to suit search engines and used keyword clusters to keep each topic consistent and relevant. Content written for the intent behind the keywords went onto the right pages across the site, and internal links connected the key pages, which helped search engines pass value between them and helped visitors find their way.
Impressions, clicks and the experience of using the site all improved, and STS Thonburi became easier to find online. Organic users grew 154% within 3 months. Organic clicks grew 160% and phone call conversions from organic search grew 400%. Organic visitors are those who arrive from unpaid search results.
- 160%Increase in Organic Clicks
- 154%Increase in Organic Users
- 400%Increase in Organic Phone Call Conversions
Key Insights
- The website launched with a structure that was not optimised, poor performance, and design and content that did not follow SEO best practice.
- The strategy covered the site structure, keyword clusters, content matched to the intent of each keyword and internal links between the key pages.
- Organic users grew 154% within 3 months. Organic clicks grew 160% and phone call conversions from organic search grew 400%.
