What Is A Subscription Model & How Can It Revolutionise Your Business?
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What Is A Subscription Model & How Can It Revolutionise Your Business?

Subscription models are reshaping how businesses deliver products and services by offering customers a convenient and consistent way to enjoy their favourite products. In this article, we will discuss how subscription models are revolutionising traditional purchasing behaviours, especially in e-commerce. Read More

Discover What Programmatic Advertising Is & How to Achieve Targeted Success
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Discover What Programmatic Advertising Is & How to Achieve Targeted Success

Programmatic advertising has revolutionised the digital marketing landscape, offering unparalleled efficiency and precision. This powerful approach automates the buying and selling of ad space, making it essential for modern marketers looking to optimise their digital campaigns. Read More

How “Lahn Mah” Reached 100 Million Views in Just 4 Days
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How “Lahn Mah” Reached 100 Million Views in Just 4 Days

Remember when you just had to see a movie because everyone was talking about it? That's exactly what happened with "Lahn Mah," or "How To Make Millions Before Grandma Dies" - the Thai comedy that took the country by storm. It wasn't just funny; it was a box office phenomenon raking millions and leaving audiences in stitches. But how did a local film achieve such incredible success in such a short time? Let's peek behind the curtain and see the clever marketing strategies that made "Lahn Mah" a 100-million-view sensation in just four days! Read More

Unlocking the Power of DevSecOps
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Unlocking the Power of DevSecOps

Businesses are constantly churning out new software applications to stay ahead of the curve. But with this rapid development comes a critical concern: security. Here's where DevSecOps steps in, offering a powerful approach to quickly building secure and reliable software. Read More

Understanding What Interactive Marketing Is & the The Power to Engage and Convert
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Understanding What Interactive Marketing Is & the The Power to Engage and Convert

In this blog, you’ll discover how interactive marketing is reshaping the communication between brands and their consumers, offering an engaging two-way interaction that traditional methods simply can't match. Let Primal Digital Agency guide you on how to fully leverage its potential to enhance your brand's digital presence. Read More

How UX Writing Can Make Your Digital Product Shine
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How UX Writing Can Make Your Digital Product Shine

Have you ever gotten frustrated navigating a website or app filled with confusing buttons and unclear instructions? Chances are, the culprit is weak UX writing. On the other hand, smooth sailing through a digital experience often comes down to clear, concise, and helpful text. That's the magic of UX writing. Read More

What is Cloudflare
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What is Cloudflare

Cloudflare is a powerful tool that ensures your website performs optimally and remains secure against cyber threats. This post will delve into what Cloudflare is, how it functions, and why it’s essential for your SEO strategies and website maintenance. Find out how to leverage this powerful tool with Primal Digital Agency, Thailand’s leading SEO agency. Read More

15 Best Free Resume Websites To Help You Land Your Dream Job
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15 Best Free Resume Websites To Help You Land Your Dream Job

In today's competitive job market, a well-written resume is your golden ticket to landing your dream role. It's the first impression you make on potential employers, so it needs to be clear, concise, and packed with information that showcases your skills and experience. The good news? You don't need to break the bank to create an impressive resume. There are plenty of fantastic online resume builders that are completely free to use! These platforms offer a range of features, from free pre-designed resume templates to helpful writing guides – all at zero cost. Read More

What Is Digital PR? Discover How to Unlocking the Power of a Digital PR Strategy
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What Is Digital PR? Discover How to Unlocking the Power of a Digital PR Strategy

The traditional approaches to public relations are evolving rapidly. Digital PR has become crucial to a successful digital marketing strategy, bridging the gap between traditional PR methods and modern digital communication. Whether you’re looking to enhance your brand’s online presence or engage more deeply with your target audience, understanding the nuances of Digital PR is essential. Read More

9 Luxury Marketing Strategies
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9 Luxury Marketing Strategies

Luxury products are symbols of status, quality, and exclusivity. These products stand out due to their superior craftsmanship, limited availability, and powerful branding. Being considered a luxury item involves a combination of factors that elevate a product or service above standard offerings in terms of quality, price, and consumer perception. Read More

An Insider Look Into The Business Behind Beauty Pageants
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An Insider Look Into The Business Behind Beauty Pageants

Thailand has a deep-rooted connection with beauty pageants that goes beyond glamorous events. It is a cultural phenomenon with a surprisingly long history. Many people are unaware that these dazzling competitions have evolved into a full-blown business industry in Thailand, generating significant revenue. Read More

A 101 On Customer Data Platform (CDP) For Your Business
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A 101 On Customer Data Platform (CDP) For Your Business

Nowadays, data is compared akin to the value of gold. Customer data is the lifeblood of any successful business. Businesses generate a vast amount of data from various sources, including websites, mobile apps, social media interactions, email campaigns, and customer relationship management (CRM) systems. However, managing this scattered data effectively can be a challenge. This is where Customer Data Platforms (CDPs) come into play. Read More

What is a Web Directory?
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What is a Web Directory?

In our fast-paced digital landscape, where finding the correct information quickly is crucial, the web directory plays a relevant role. The web directory, which serves as a cornerstone of the internet's infrastructure, helps users easily navigate the vast ocean of websites. Let's explore what web directories are and why they still matter. Read More

Explore The Unique Appeal Of Suki Hot Pot Restaurants
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Explore The Unique Appeal Of Suki Hot Pot Restaurants

Get ready for a spicy ride because Thailand's restaurant scene is sizzling hot! Fueled by the nation's love affair with all things fiery, a new dining trend has taken centre stage: Suki Hot Pot. But forget the communal pot of boiling broth you might be picturing. Suki Hot Pot restaurants, a dining concept that combines the warmth of traditional hot pot cooking with a modern twist. Read More

What is a Unique Selling Point?
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What is a Unique Selling Point?

Understanding your unique selling point (USP) is an essential marketing strategy that defines your brand's stand-out qualities and highlights why customers should choose you over the competition. In this article, we’ll help you determine your USP and how you can utilise a strong USP to significantly boost your business’s visibility and appeal. Read More

What Is A Wireframe And Why Is It Essential For Your Business
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What Is A Wireframe And Why Is It Essential For Your Business

In website design, creating a visually appealing and user-friendly website is crucial to ensuring it ranks well in search engine results. This is where wireframes come into play. But what are wireframes exactly, and what are they used for? Think of them as skeletal blueprints that map out the structure and layout of your website, forming the foundation for a successful SEO strategy. This blog will discuss what is a wireframe, what are they used for, and their role in website design and SEO optimisation. Read More

“That Girl” – TikTok’s Hottest New Trend And Why Marketers Love It
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“That Girl” – TikTok’s Hottest New Trend And Why Marketers Love It

Have you scrolled through TikTok lately and come across the term "That Girl"? It's practically everywhere! But who exactly is "That Girl", and why should marketers care? Buckle up because we're about to dive into this trend and explore what it means for modern women and how brands can leverage it for success. Read More

Mastering The Old Money Style
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Mastering The Old Money Style

Old Money Style isn't about showing off or following fleeting fads. It's about quiet confidence, always looking great, and feeling comfortable in your own skin. It's the kind of style that whispers "quality" and "put-together" instead of screaming with loud colours and flashy logos. Think crisp white shirts, tailored trousers, and cosy cashmere sweaters – clothes you can wear for years. Read More

Taylor Swift Ticket Scam Exposes the Dangers of Mule Accounts
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Taylor Swift Ticket Scam Exposes the Dangers of Mule Accounts

The recent Taylor Swift Concert Ticket Scam in Singapore, impacting fans across Thailand, offers a stark reminder of this dark side. This article aims to shed light on the concept of “mule accounts”, the mechanism used in the scam, and the steps you can take to shield yourself and your business from such cyber threats. Read More

Maximising the Petsumer Marketing Strategy
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Maximising the Petsumer Marketing Strategy

Are you tapping into the potential of the petsumer or pet consumer market? In this blog, we'll unveil how a targeted pet marketing strategy can revolutionise your approach, engaging with pet owners and leveraging trends to ensure your brand stands out in a crowded market. Read More

Unlocking The Potential of Gemini AI 1.5 Pro For Your Business
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Unlocking The Potential of Gemini AI 1.5 Pro For Your Business

In the fast-paced artificial intelligence (AI) scene, each new development brings us a step closer to more intuitive and powerful AI systems. Among the latest milestones in this journey is Google's unveiling of Gemini AI 1.5 Pro. This blog post offers an in-depth look at what makes Gemini AI 1.5 Pro a noteworthy advancement in the field of AI language models. Read More

How K-Pop Stars Are Redefining Luxury Brand Marketing
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How K-Pop Stars Are Redefining Luxury Brand Marketing

It's an exciting time in the world of fashion and music! K-pop idols and luxury brands are teaming up, and this partnership is reshaping how we think about global style and sophistication. Luxury brands, traditionally seen as exclusive and often Western-centric, are now embracing the dynamic world of K-pop. This move showcases K-pop's global appeal and highlights how cultural collaborations can redefine what luxury means today. Read More

Marketing Strategies for Gen Z
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Marketing Strategies for Gen Z

As the digital landscape evolves, so does marketing, especially to dynamic demographics like Gen Z. This demographic is reshaping the marketplace with unique preferences and values. In this post, we’ll unveil the latest Gen Z marketing trends for 2024 and how you can adapt your strategies to conquer sales. Read More

What is Google Web Story?
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What is Google Web Story?

In an increasingly competitive market where customer loyalty is the cornerstone of business success, innovative approaches to engaging your audience are paramount. As a digital marketing agency, we've seen firsthand the transformative power of immersive storytelling in building deep, lasting connections with users. Among the various tools at you Read More

A Guide to Mastering Top Spender Marketing
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A Guide to Mastering Top Spender Marketing

In today's competitive digital landscape, top spender marketing is emerging as a groundbreaking strategy for brands aiming to foster deeper connections with their most loyal customers. With fan communities wielding significant spending power, this approach is becoming increasingly crucial for brands looking to stand out. Read More

Discover What Customer Loyalty Is & Its Significance in Today’s Market
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Discover What Customer Loyalty Is & Its Significance in Today’s Market

Customer loyalty is a crucial factor that can spell success and longevity in business. Loyal customers are vital for sustainable growth and sustainability. In this article, we’ll explore what customer loyalty is, the different types of customer loyalty, and strategies you can use to build customer loyalty for your business. Read More

A 101 On What Is Lemon8 And Why Your Brand Needs To Be On It
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A 101 On What Is Lemon8 And Why Your Brand Needs To Be On It

Lemon8 is a social media platform that has quickly gained attention in the marketing world due to its unique blend of features reminiscent of Instagram and Pinterest. Owned by ByteDance, the same company behind TikTok, Lemon8 debuted in Japan in 2020 before reaching users in the U.S. and U.K. in 2023. The app has been particularly successful in capturing the interest of Gen Z users, offering a fresh avenue for creators and brands to engage with a young, vibrant audience. Read More

A Beginner’s Guide To Retargeting In Advertising
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A Beginner’s Guide To Retargeting In Advertising

The digital marketing landscape is ever-evolving. Retargeting in advertising is a pivotal strategy for businesses aiming to boost their sales figures. This approach is focused on re-engaging individuals who have previously interacted with a brand but did not convert, which is considered an "out of sight, out of mind" situation. Read our blog to understand what retargeting means in the advertising and marketing industry. We will focus on the intricacies of retargeting techniques designed to enhance sales and ensure that your brand remains top-of-mind for potential customers. Read More

Unlocking the Benefits of YouTube Studio
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Unlocking the Benefits of YouTube Studio

Ever wondered how to elevate your YouTube channel to new heights? Enter YouTube Studio, the essential tool for YouTube content creators. In this digital era where content is king, understanding and leveraging YouTube Studio is crucial for anyone looking to make a mark on the YouTube platform. Let's explore how this tool can be managed and optimised to transform your content creation journey. Read More

Taylor Swift’s Marketing Strategy: Lessons for Brands
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Taylor Swift’s Marketing Strategy: Lessons for Brands

For marketers and music lovers, Taylor Swift's ability to navigate the complex world of celebrity branding is fascinating. In this blog, you’ll get insights into the marketing strategies that transformed Taylor Swift from a country singer to a global pop icon and learn how Primal Digital Agency, a leading digital agency in Bangkok, harnesses the power of innovative marketing strategies. Read More

Unlock the Power of the 8C Strategy
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Unlock the Power of the 8C Strategy

In a constantly evolving world, how we communicate, connect, and conduct business also undergoes transformation. Amidst these changes, a concept that has gained momentum and proven its significance across various sectors is the "8C strategy." Read More

CHUANG ASIA: The Rise and Appeal of Survival Content
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CHUANG ASIA: The Rise and Appeal of Survival Content

In recent years, the entertainment scene has been transformed by a remarkable trend that has captivated audiences worldwide - the surge in popularity of survival-themed content. This genre has garnered a global following and marked a significant shift in viewer preferences towards more engaging and immersive viewing experiences. Read More

Mastering the 4E Marketing Strategy
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Mastering the 4E Marketing Strategy

Gone are the days when the traditional 4Ps of marketing—Product, Price, Place, Promotion—were the rule. With the rise of the digital era, the shift towards a more dynamic and customer-centric approach is evident: the 4E Marketing Strategy. This blog will explain what 4E Marketing is and its critical role in sculpting the future of digital marketing. Read More

Decoding Muketing Strategy: Sales Through Belief
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Decoding Muketing Strategy: Sales Through Belief

if we take a closer look, the past couple of years have seen a fascinating shift. The magic touch for enhancing fortune isn't just for individuals anymore. Many brands and businesses have cleverly woven the concept of "Mutelu" (mixing magic with belief) into their marketing strategies, introducing the world to "Muketing" (a blend of magic and marketing). This trend is taking the digital marketing scene by storm, proving that a little belief in the magical can go a long way. Read More

What Is Pantone? Understanding The Language of Colour
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What Is Pantone? Understanding The Language of Colour

In design and branding, colour is more than aesthetic appeal. Colour embodies emotions, messages, and values. Pantone is widely accepted as the authority of colour standardisation and communication. As we delve deeper, let's explore why Pantone is respected by designers and marketers. Read More

From Foreigners to Local Favorites | Cullen And Jung
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From Foreigners to Local Favorites | Cullen And Jung

The YouTube channel "컬렌 Cullen HateBerry," brought to life by Cullen and Jung, two engaging Koreans who have quickly become a sensation. Despite struggling with Thai language challenges and their unique take on grammar, they have captured Thai viewers' hearts with their fun and captivating explorations of the country. Read More

Brand Image Explained
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Brand Image Explained

In today's fiercely competitive business landscape, the concept of brand image is a cornerstone for shaping consumer perceptions and driving preferences. This intangible asset goes beyond just the products or services offered, embedding itself into the emotions and values consumers associate with a brand. Read More

What Is A Micro-influencer? The Game Changer Your Brand Needs!
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What Is A Micro-influencer? The Game Changer Your Brand Needs!

In digital marketing, influencer marketing has taken centre stage, transforming how brands interact with their audience. Among the various tiers of influencers, Micro Influencers have emerged as a powerful force for brands looking to enhance their presence without breaking the bank. Our blog focuses on decoding what a micro-influencer is and how collaborating with them can support your marketing goals. Read More

Top 9 SEO Courses In 2024 To Boost Your Google Ranking!
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Top 9 SEO Courses In 2024 To Boost Your Google Ranking!

In today's digital age, the significance of Search Engine Optimisation (SEO) cannot be overstated. With millions of websites vying for the top spot on Google's search results, understanding and implementing effective SEO strategies has become paramount. This is where SEO training courses come into play, offering a structured pathway to mastering the art of enhancing online visibility. As we step into 2024, the landscape of SEO continues to evolve, making it crucial for digital marketers, content creators, and website owners to stay updated Read More

Harnessing The Power Of AI With SEO
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Harnessing The Power Of AI With SEO

This integration of AI with SEO is a transformative shift, enhancing the effectiveness and efficiency of SEO strategies. In this blog, we will decode the various facets of leveraging AI for SEO, exploring its applications, benefits, and even its limitations. Read More

The Anti-Valentine’s Day Trend in Marketing Strategies
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The Anti-Valentine’s Day Trend in Marketing Strategies

As we navigate the myriad of marketing strategies in today's diverse consumer landscape, Anti-Valentine's Day Marketing emerges as a refreshing and unconventional approach. It's a bold deviation from the sea of red and pink, offering a unique opportunity for brands and marketing experts. Read More

How to Leverage the Vlog Week Trend
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How to Leverage the Vlog Week Trend

In an era where video content reigns supreme, Vlog Week emerges as a captivating trend, offering a fresh spin on digital storytelling. Here at Primal Digital Agency, we've spotted the trend's potential to revolutionise marketing strategies, making brands more relatable and engaging to their audience. Read More

What Is An Empathy Map & How Can It Help Your Business?
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What Is An Empathy Map & How Can It Help Your Business?

Truly understanding your customer can make the difference between success and failure in business. The Empathy Map is a compass for navigating your customers’ complex emotions and thoughts. At Primal Digital Agency, a leading online marketing agency in Bangkok, we believe empathy is at the heart of every successful marketing strategy. Read More

Unlocking the Decoy Effect to Transform Your Pricing Strategy
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Unlocking the Decoy Effect to Transform Your Pricing Strategy

In today's competitive market landscape, understanding the intricacies of consumer psychology can be a game-changer for businesses. One phenomenon that stands out for its effectiveness in influencing customer decisions is the Decoy Effect. Read More

Top 300 Digital Agencies in Thailand [2024 version]
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Top 300 Digital Agencies in Thailand [2024 version]

Growing strong online might take time, but with help from experts, you can give your brand a shortcut. Partnering with digital agencies to plan and execute your online marketing strategies will save you time and other resources. So we’ve put together a list of the leading digital agencies in Thailand that can help you out. Read More

WooCommerce VS Magento: Which is Better For You?
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WooCommerce VS Magento: Which is Better For You?

In the fast-paced world of online retail, selecting the right e-commerce platform is crucial. This decision can significantly impact the success of your online store. Among the myriad of options available, WooCommerce and Magento stand out. But the question remains: WooCommerce vs Magento, which is better? Read More

Is It Worth Paying for SEO?
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Is It Worth Paying for SEO?

In today's digitally driven market, the visibility of your business online is not just an advantage; it's a necessity. This brings us to a critical question: "Is it worth paying for SEO?" Understanding the importance of online visibility and organic traffic for businesses is essential. Read More

What is Ubersuggest And Why Is it An Essential SEO Tool?
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What is Ubersuggest And Why Is it An Essential SEO Tool?

Ubersuggest has emerged as a pivotal tool for SEO (Search Engine Optimisation) strategists in the digital marketing scene. It's a comprehensive SEO tool offering various functionalities to enhance online visibility and website performance. Its journey, beginning as a simple keyword suggestion tool, reflects its evolution into a multifaceted SEO toolkit. This blog aims to demystify Ubersuggest, highlighting its role and significance in modern SEO strategies. Read More

The Importance of Mobile-first Design in A Digital Era
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The Importance of Mobile-first Design in A Digital Era

In today’s fast-paced digital era, internet-enabled mobile devices have heralded a significant shift in how users access information and interact online. With mobile devices becoming central to our online interactions, the concept of mobile-first has become increasingly crucial for businesses looking to thrive in the digital landscape. Read More

GPT-3: The Future of AI in Natural Language Processing and SEO
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GPT-3: The Future of AI in Natural Language Processing and SEO

Read on to learn how GPT-3 is reshaping our approach to natural language processing and SEO content creation. Let's delve into what GPT-3 is, its remarkable implications in the digital world, how you can harness is power effectively, and how Primal Digital Agency can assist in leveraging AI tools for SEO success. Read More

An Introduction To SEO
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An Introduction To SEO

In today's digital-driven world, the term SEO or Search Engine Optimisation is vital to any successful online strategy. In an increasingly crowded and competitive market space, where most consumers turn to search engines to find products, services, and information, appearing at the top of search results can be the difference between a thriving business and an unseen one. Read More

A 101 On How To Do SEO
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A 101 On How To Do SEO

Discover how to do SEO with our comprehensive guide. Learn step-by-step SEO tactics to improve your business's online visibility and drive traffic. Read More

SWOT Analysis: What It Is and Why It is Helpful for Business Strategy and Growth
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SWOT Analysis: What It Is and Why It is Helpful for Business Strategy and Growth

It is an analytical framework that allows businesses to evaluate their internal and external environments. If you have ever wondered what a SWOT analysis is and why it is helpful, this guide illuminates the essence of SWOT analysis and its pivotal role in strategic decision-making and planning. Read More

What is Google Lighthouse? Explore This SEO Game Changer
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What is Google Lighthouse? Explore This SEO Game Changer

In the ever-changing landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for any website's online success. At the heart of modern SEO practices lies Google Lighthouse, a revolutionary tool designed to optimise and enhance website performance. Read More

Understanding Google Search Console: A Guide to Boosting SEO
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Understanding Google Search Console: A Guide to Boosting SEO

Google Search Console helps you measure the quality of your website and fix any issues affecting the user experience. In turn, this improves the user experience and can therefore increase your search engine ranking. Read More

What Is The Meaning Of A Search Engine?
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What Is The Meaning Of A Search Engine?

The role of search engines in our daily lives is nothing short of revolutionary. They serve as the compasses of the internet, guiding us through a labyrinth of information with precision and ease. Search engines have fundamentally transformed the way we retrieve information. Read More

The CEM Advantage: Brand Elevation Simplified
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The CEM Advantage: Brand Elevation Simplified

In a world driven by digitalisation, where choices abound, businesses that shine brightest are those that put their customers at the forefront. A delightful customer experience isn’t just an edge - it’s a requisite. Let's unravel the essence of Customer Experience Management, popularly known as CEM. Read More

Analysing Competing Websites with SimilarWeb for SEO Advantage
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Analysing Competing Websites with SimilarWeb for SEO Advantage

In today’s digital landscape, understanding your competition is not just a strategy; it’s a necessity. With numerous websites vying for the top spot on search engine results pages, gaining a competitive edge is paramount. That’s where SimilarWeb steps in, offering invaluable insights into your competitors’ strategies and performance.  Read More

Unlocking the Secrets of Sitemaps for Enhanced SEO
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Unlocking the Secrets of Sitemaps for Enhanced SEO

In this post, we will discuss what sitemaps are, the difference between the most common types of sitemaps, and the role of a sitemap generator. We will also share valuable tips on how to choose the right sitemap generator and how to create effective sitemaps to ensure improved SEO. Read More

Understanding The NPC Trend: What’s Going Viral Right Now
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Understanding The NPC Trend: What’s Going Viral Right Now

The NPC (Non-Player Character) trend is a cultural phenomenon originating from gaming platforms. In games, NPCs are characters not controlled by a player. They follow scripted responses, lacking personal thought, paralleling real individuals who appear to conform without questioning. Read More

What Is An Instagram Filter?
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What Is An Instagram Filter?

An Instagram filter is a feature within the Instagram app that allows you to apply digital layers to your photographs or videos. These filters can enhance colors, tone down light, add a vintage look, or even allow you to interact with fun augmented reality (AR) graphics that can alter your appearance or environment in playful ways. Read More

Understanding Quiet Luxury and How to Market It
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Understanding Quiet Luxury and How to Market It

In today's world of glitz and glamour, where blatant luxury is everywhere, a silent movement is unfolding, a subtler form of luxury that’s less about flash and more about substance—quiet luxury. But what exactly is this concept, and why is it reshaping the marketing landscape? Dive in as we unravel the allure of discreet elegance and how marketers can adeptly navigate the realm of quiet luxury. Read More

Mastering TikTok Analytics: An Insight For Marketing Pros
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Mastering TikTok Analytics: An Insight For Marketing Pros

In recent years, the digital marketing scene has witnessed the spectacular rise of TikTok, becoming an indispensable tool for marketers worldwide. With the platform's burgeoning significance, the role of the TikTok analytics tool in steering data-driven marketing campaigns is paramount. Our blog delves into the essentials of the TikTok analytics tool and what marketers should keep an eye on. Read More

The Secret Sauce To A Successful Feed: Instagram Planner Apps
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The Secret Sauce To A Successful Feed: Instagram Planner Apps

Random posting can sometimes lead to an unorganised and unappealing feed. Want to get the most out of Instagram? To maximise the platform's potential, planning and curating your content is essential. Enter Instagram planner apps. Think of them as your digital buddy for the perfect feed. Read More

Now Trending: A 101 on Little Red Book or Xiaohongshu App
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Now Trending: A 101 on Little Red Book or Xiaohongshu App

Have you caught wind of the 'Little Red Book,' commonly known as Xiaohongshu? It's an app that's capturing attention far beyond China's borders. Let's delve into its growth, appeal, and functionalities, as well as its expanding footprint in e-commerce and marketing. Read More

Inbound PR: Transforming Public Relations in the Digital Age
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Inbound PR: Transforming Public Relations in the Digital Age

How do you keep your brand’s voice relevant and your audience engaged? Inbound public relations (PR), a modern marketing approach, enables genuine audience engagement while complementing digital marketing strategies. Read More

Experiential Marketing: The Next Wave of Marketing Beyond Tradition
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Experiential Marketing: The Next Wave of Marketing Beyond Tradition

In a world flooded with advertisements, a unique approach has taken the limelight: Experiential Marketing. This concept isn't merely about selling but crafting memorable customer experiences Read More

Google’s August 2023 Core Update: A Game Changer
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Google’s August 2023 Core Update: A Game Changer

Now, if you're a mere mortal using Google for your daily info-fix, this might not sound like much. But, for businesses, digital marketers, and website owners, this is colossal news. Why? Well, August 2023 core updates hold the power to pivot your website’s standing on Google's search results. Read More

Robotic Process Automation (RPA) Simplified For Your Business
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Robotic Process Automation (RPA) Simplified For Your Business

In this article, we'll dive into the exciting world of RPA, exploring what it is, its various types, the benefits it offers, and real-world examples of how it's reshaping industries. So buckle up for a simplified 101 for your business! Read More

Unravelling Pricing Strategies: Attracting Customers Effectively
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Unravelling Pricing Strategies: Attracting Customers Effectively

Having the right pricing strategy is critical for businesses to be profitable. With the dawn of the digital era, which has accelerated global business, implementing pricing strategies is all the more critical. In this blog, we shed light on pricing strategies that have been tried and tested to attract customers. Read More

Native Advertising: A Must-Know Concept for Online Businesses
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Native Advertising: A Must-Know Concept for Online Businesses

Native ads can be found in various formats and platforms. As an advertiser, it is important to consider the user’s experience when it comes to advertisements by making them seamlessly fit into the page rather than be an intrusion or distraction. Making the ad look similar to organic content helps counter ad fatigue, which happens when the audience no longer pays attention to ads. Read More

Unveiling the upcoming PPC Trends: Your Expert Guide
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Unveiling the upcoming PPC Trends: Your Expert Guide

In the ever-evolving landscape of digital marketing, staying ahead of the curve is a necessity. As the digital realm continues to reshape itself, pay-per-click (PPC) advertising stands tall as a powerful tool. If you're eager to harness the latest trends and propel your PPC campaigns to new heights, you're in for a treat. Read More

Accelerate Your Business: The Art of Growth Hacking
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Accelerate Your Business: The Art of Growth Hacking

Enter Growth Hacking, a dynamic and tech-savvy approach that promises not just growth but meteoric expansion. In this blog, we're going to embark on an exhilarating journey through the world of Growth Hacking, uncovering its intricacies, examining its strategies, and understanding why it's the marketing secret weapon businesses need in today's digital age Read More

Unleashing the Powed of Facebook Lookalike Audiences
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Unleashing the Powed of Facebook Lookalike Audiences

In the dynamic and competitive world of digital marketing, advertising tools such as Facebook’s (now Meta) Lookalike Audiences are necessary to stay ahead of the curve. It is a potent segmentation tool that can transform your advertising strategy and amplify your campaign’s impact. Read More

20 Jobs AI that Can’t Replace
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20 Jobs AI that Can’t Replace

It’s undeniable that AI can work more accurately than humans in some situations; however, despite the advancements in AI, robots are still robots. There are limitations that mean AI can’t 100% replace human workforces. In this article, we will take you through 20 jobs that AI won’t replace. Read More

ChatGPT Prompts for SEO to Get Your Website Ranked on the First Page!
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ChatGPT Prompts for SEO to Get Your Website Ranked on the First Page!

Many marketers know that ChatGPT can assist in enhancing the quality of website content and increasing the probability of ranking higher on Google’s first page. To enable ChatGPT to select data and optimise your SEO content, read our list of ChatGPT prompts for SEO! Read More

ChatGPT vs. Bard: Which Is the Best AI Chatbot?
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ChatGPT vs. Bard: Which Is the Best AI Chatbot?

ChatGPT has already had a huge impact on the technology industry and humans in general, so you might wonder if AI can ever replace humans and if ChatGPT will disrupt Google. Google has developed a chatbot similar to ChatGPT called "Google Bard". Today, we will compare Google Bard and ChatGPT. Read More

ChatGPT for SEO: Techniques to Boost Website Rankings
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ChatGPT for SEO: Techniques to Boost Website Rankings

ChatGPT, or the AI chatbot of GPT-3.5 Language Generation Software, interacts with the user naturally, answering short questions, researching information, and even writing code. Marketers might wonder if ChatGPT can help with SEO and how to use it to their advantage. Read on to discover more about using ChatGPT for SEO purposes. Read More

Understanding the Full-Funnel Marketing Strategy
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Understanding the Full-Funnel Marketing Strategy

Many businesses try several marketing strategies and invest in paid advertising to promote their brand; however, their conversion rate remains low. The reason for this could be that the brand doesn’t understand how or where to reach its target audience. Read More

How Does Google Display Ads Help Advertisers Meet Their Marketing Objectives?
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How Does Google Display Ads Help Advertisers Meet Their Marketing Objectives?

On a surface level, Google Ads sound self-explanatory. They are ads on Google, how difficult could they be to understand? Dive below the surface and you’ll come to realise that using Google Ads requires much more nuance and strategy than you would think. This article will help you understand how Google Ads works. Read More

What Is an SEO Audit?
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What Is an SEO Audit?

Today, we will talk about how to do an SEO audit to dust off your website and allow it to shine on the search results pages once again. So, let’s take a look at what an SEO audit is and what it includes. Read More

What is Threads? Discover Instagram’s Latest App
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What is Threads? Discover Instagram’s Latest App

As negative criticism toward X and Musk grew widely, the situation created a promising opportunity for Meta (Facebook). So it’s no surprise that Zuckerberg would build a service that could outshine X. Meta launched the Threads app, a text-based conversation platform, and quickly gained 100 million users on the 5th day. Read More

Organic vs Paid Social Media
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Organic vs Paid Social Media

Nowadays, social media is a part of most people’s daily life. This has had a significant impact on the world of digital marketing. However, simply creating compelling content for your audience might not be enough. Organic and paid social media are two very effective ways to reach your target audience. Read More

Lead Nurturing: A Strategy to Convert Sales Leads
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Lead Nurturing: A Strategy to Convert Sales Leads

To understand lead nurturing, we must first understand lead generation. It is the process of attracting prospects to leave their contact information, such as name, telephone number, email, and even personal interests. Marketers can then use this data to create a marketing plan that includes lead nurturing to convert prospects into customers. Read More

What is Lead Generation? How Does It Increase Sales?
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What is Lead Generation? How Does It Increase Sales?

Online systems now protect user data more than ever, which has meant that marketing strategies have had to adapt as companies can no longer use customer data in the same way. However, lead generation is a strategy that supports businesses in creating a customer base without violating privacy rights. Read More

CTR Meaning and Why It Matters to Businesses
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CTR Meaning and Why It Matters to Businesses

In the digital age, reaching your taget audience through ads on different channels helps build brand awareness, generate sales and grow your business. Therefore, it’s important for business owners and marketers to understand the metrics used to measure the success of those ads.  Read More

How Is Keyword Difficulty Measured & How Do We Prioritise the Keywords?
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How Is Keyword Difficulty Measured & How Do We Prioritise the Keywords?

Some of you may wonder, "Can't I just use any keyword I want?". Unfortunately not! Each keyword has its own level of difficulty. By utilising various tools, we can determine whether a keyword is challenging or easy to rank for. The question then arises: how is keyword difficulty measured? Read More

Understanding Progressive Web Apps
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Understanding Progressive Web Apps

However, although some applications are available for free download, many users don’t install the apps on their devices for fear that the apps will up their storage. Therefore, Google had an idea to create a progressive web app (PWA) –the development of a normal website to provide an experience just like using an application as much as possible. Read More

What Is PBN? Get to Know One of the Tools that Boosts Your SEO Rankings.
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What Is PBN? Get to Know One of the Tools that Boosts Your SEO Rankings.

Building backlinks isn’t easy for many SEO performers, especially on a newly built website. Getting other websites to link back to your site is challenging, let alone acquiring high-quality backlinks from reputable websites. This is where PBN comes in. Read More

What are Bumper Ads? 6-second YouTube Ads
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What are Bumper Ads? 6-second YouTube Ads

On the YouTube platform, users who opt out of the monthly premium package will encounter brief video advertisements before or during their desired content. These particular ads are known as bumper ads. Online sellers gravitate towards this ad format due to its inherent value and its ability to amplify brand awareness. Read More

8 Methods: How to Optimise Facebook SEO
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8 Methods: How to Optimise Facebook SEO

You might be familiar with SEO on Google in which you strive to get your website on the first results page. But did you know that you can also get your Facebook page to rank as well? Read on to discover our eight tips to optimise your Facebook SEO and reach your target audience. Read More

GDN: A Strategy to Increase Sales
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GDN: A Strategy to Increase Sales

Google provides ads in photo format across the Google Display Network or GDN. Today, we will explain what the Google Display Network, as it’s an important tool to help businesses advertise, retarget and remarket to drive sales amongst their target group. Read More

Types of Google Ads and Updated Trends in 2023
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Types of Google Ads and Updated Trends in 2023

Anyone who conducts online marketing campaigns must keep abreast of the new trends, tools, and types of Google Ads to utilise them effectively. Google Ads are useful for businesses to gain an edge in an increasingly competitive marketing space. Read More

Redirect Chains: Issues that SEO Performers Should Avoid
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Redirect Chains: Issues that SEO Performers Should Avoid

Although redirecting is a great cross-domain technique to show Google that your new URL is the existing website, you must proceed cautiously. SEO performers should be careful about redirect chains, as this issue can be so harmful that it can cause your website ranking to drop suddenly. Read More

All You Need to Know to Avoid a Google Penalty
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All You Need to Know to Avoid a Google Penalty

SEO experts work hard to get their websites to rank on the first page of Google. But some use shortcuts that don't comply with Google's requirements, causing their websites to be detected for poor quality and ultimately get penalised – this is known as a Google penalty. Read More

What Exactly is DuckDuckGo?
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What Exactly is DuckDuckGo?

DuckDuckGo is a search engine platform that protects personal data usage and does not track data. It now has more than 100 million daily active users. Today, we will introduce DuckDuckGo, how it differs from other platforms, and why so many people are using it. Read More

Get Ahead of Your Competitors With These Travel Digital Marketing Strategies
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Get Ahead of Your Competitors With These Travel Digital Marketing Strategies

Travellers’ behaviours and needs have changed post-pandemic, so businesses need to adjust their marketing strategies to address these changes. We have put together three travel digital marketing strategies to help companies adapt to their target audiences' needs and demands. Read More

Techniques for Writing First-Page-Ranking Headlines
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Techniques for Writing First-Page-Ranking Headlines

When it comes to social media content, many struggle to attract engagement, preventing them from reaching their target audiences. The problem is that most writers don’t prioritise their headline, which is the first component of their content with the potential to attract readers. Read More

What is UX/UI? Learn Its Definition and How It Affects SEO
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What is UX/UI? Learn Its Definition and How It Affects SEO

While UX/UI plays an essential part in website development, those who aren’t web developers may still need to understand what they are and how they differ. To be clear, while UX and UI go hand in hand, they are not the same. This article will help you understand UX/UI and the vital role it plays in website development. Read More

What are the key components of a quality website?
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What are the key components of a quality website?

Having a well-designed website is only the first step. Search Engine Optimisation (SEO) is also vital to boosting website quality and ranking higher in search engine results pages. This involves optimising the website's technical and on-page elements, such as meta tags, headings, content, site structure, and speed. Read More

What is a Sustainability Mindset for Marketing?
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What is a Sustainability Mindset for Marketing?

Sustainability is a hot topic these days, but it requires individuals and businesses to pull together for it to be achieved. As individuals, we do what we can, and now most large corporate companies are making sustainability part of their business practices. 2023 is the year of sustainability marketing - but what exactly is it? Read on to discover more. Read More

A Checklist for Selecting an SEO Agency
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A Checklist for Selecting an SEO Agency

To do SEO yourself, consider your expertise and the time, cost, and risks involved. After doing so, many decide it’s best to choose the right SEO company to support their SEO needs instead. But how do you select the right SEO company to grow your business? Read More

What is Green Marketing? How do the business and environment grow in harmony?
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What is Green Marketing? How do the business and environment grow in harmony?

The degradation of the environment has been accompanied by rapid growth in technology, resulting in issues like global warming, climate change, air pollution, and the melting of Arctic sea ice. This has naturally caused people to become more conscious of environmental issues and their impact on the planet. Read More

What is a Marketing Framework & Why You Need It to Drive Sales
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What is a Marketing Framework & Why You Need It to Drive Sales

To effectively reach the desired target audience, marketers must develop a comprehensive marketing plan that involves creating a well-considered framework. A smart roadmap will allow them to understand how consumer behaviour is changing and remain competitive. Read More

What Is Schema Markup & Why Is It Important for SEO Ranking?
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What Is Schema Markup & Why Is It Important for SEO Ranking?

Schema Markup is like a Google search extension, helping users to find your website better and increasing the efficiency of your SEO. But what is Schema Markup, why is it important, and how does it work? With so many questions surrounding this tool, join us in exploring the answers to all of these questions! Read More

What is Content Monetisation? How to Make Income from Content?
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What is Content Monetisation? How to Make Income from Content?

Consequently, content is essential for modern marketing. Even though we do not have an online business or sell any products, we can create an income from being the influencer, which this method is called content monetisation. Read More

Types of Party Data: The Heart of Marketing You Need to Know.
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Types of Party Data: The Heart of Marketing You Need to Know.

Before you start data-driven marketing, you should learn about each type of party data first. Party data has 4 kinds: zero-party data, first-party data, second-party data, and third-party data. Today, this article will get you through each type of them. Read More

What Is Performance Max?
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What Is Performance Max?

Recently, Google has launched a brand new advertising tool called “Performance Max” to help you optimise your ads. If you advertise via Google Ads, you may have already seen it. But, if you’re still wondering what Performance Max is and how it can benefit your business, read on. Read More

What are the Benefits of Segmentation-targeting-positioning Marketing?
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What are the Benefits of Segmentation-targeting-positioning Marketing?

Businesses know that market research is essential to gain customer insights and create a marketing strategy that targets the right audience. One framework businesses use to develop effective marketing strategies is the STP (segmentation-targeting-positioning) marketing framework. Read More

SEO Agency vs In-house. Which is Better?
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SEO Agency vs In-house. Which is Better?

There are many emerging SEO agencies, all formed with the purpose of providing marketing services to businesses. With so many to choose from, you may be wondering which one you should hire. Is it worth your budget? Or is in-house SEO a better way to go? This article will give you a clear explanation of which is better. Read More

If you want an increased ROI, this article is for you! What is Multi-Channel Marketing?
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If you want an increased ROI, this article is for you! What is Multi-Channel Marketing?

In this article, we will talk about another strategy that always comes side-by-side, this is "Multi-Channel Marketing". This strategy is also more frequently used in today's businesses because it can reach a wider target group. It also helps add more options for customers. Read More

What is ChatGPT?
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What is ChatGPT?

AI is a regular part of marketing nowadays, and can help with voice recognition, face recognition, complex problem-solving, translation, marketing analysis, target audience analysis, and chat response. Today, we will talk about ChatGPT, the intelligent chatbot that offers human-like responses. Read More

What is O2O Marketing?
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What is O2O Marketing?

Now it's time to take a look at the O2O marketing model. Let's start with the definition of what the O2O business model is, why it's important in the digital age, and examples of companies in Thailand that apply the O2O business model. Read More

What Is a Content Pillar?
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What Is a Content Pillar?

When you're writing content every day, sometimes you need help to come up with ideas. Today we'll introduce content pillars, a tool to help you organise your brand's communications, generate new ideas, and produce engaging content for your readers. Read More

What is a Customer-Centric Approach?
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What is a Customer-Centric Approach?

Despite there being a variety of marketing strategies for businesses to choose from these days, there is one approach that every business must adopt to be truly successful. This is called the customer-centric approach. Read More

6 of The Best SEO agencies in Thailand: Updated for 2023
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6 of The Best SEO agencies in Thailand: Updated for 2023

Digital marketing has reduced sales constraints that initially only allowed businesses to reach a small number of customers at a high cost. Companies can now increase their channels to get more customers and generate more sales at a lower price. Read More

What Is an AI Writer? Will They Replace Human Writers?
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What Is an AI Writer? Will They Replace Human Writers?

The newest technology trend is Artificial Intelligence (AI). Many industries and businesses use AI to support their workforce and grow their businesses. But, as the adoption of AI technology increases, many employees are concerned that AI might one day replace human resources. Read More

What is Digital Transformation? A must-read for businesses in this era!
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What is Digital Transformation? A must-read for businesses in this era!

Everything in this era is data-driven and as the world is evolving so fast. So for this reason, every organisation must know how to adapt to the digital world to keep up with modern times. That's why the term "Digital Transformation" has now become a new buzzword.  Read More

Best Marketing Channels for E-commerce Businesses
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Best Marketing Channels for E-commerce Businesses

Online marketing is a widely used and ever-growing form of marketing for e-commerce businesses. Research from eMarketer found that online marketing grew by 26% in 2020, and 17% in 2021, which implies an estimated growth of 11% year-on-year. Read More

What Is a Content Matrix? The Key Strategy Content Creators Need to Know!
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What Is a Content Matrix? The Key Strategy Content Creators Need to Know!

In this day and age where social media has such a significant influence on the behaviour of online consumers, the online marketing environment is becoming more and more intense. Content can be categorised into different types. Today, we will look at the content matrix strategy, a marketing technique hidden within content writing. Read More

The Power of SMS: How to Drive More Sales with Text Messaging
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The Power of SMS: How to Drive More Sales with Text Messaging

Who knew the little texts we send could do so much for business? SMS has come a long way since its 80s debut and now it's a total powerhouse for companies big and small to reach out to customers and rack up those sales. Ready to unlock its full potential? Here's how. Read More

Your Digital Low-down For 2023
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Your Digital Low-down For 2023

With the sun setting on the ‘New Normal’ and the rise of the ‘Next Normal’, things are bound to change once again. So, what should brands do to stand out amongst the competition? Read on to hear from the digital marketing experts at Primal and find out how to future-proof your digital marketing strategy and ready your business. Read More

What Is A Digital Agency & Why Do You Need One?
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What Is A Digital Agency & Why Do You Need One?

In today’s world, technology and the internet are a part of almost every aspect of our lives. No matter what you do, these two things are likely to be involved, especially when you’re marketing your business. It’s only natural that when the world changes, companies must adapt to make it easy for customers to access their products and services. Read More

Digital Marketing is Essential For Any Modern Business
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Digital Marketing is Essential For Any Modern Business

Nowadays, the number of internet users in the country reached 53.62 million out of a total population of 69.8 million. 94% of those internet users choose to shop online. That's why digital marketing is essential for businesses. So, let's discover more and find out exactly what digital marketing is and why it plays such an important role nowadays. Read More

What Are Core Web Vitals in SEO and How Do They Impact on Rank?
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What Are Core Web Vitals in SEO and How Do They Impact on Rank?

Core web vitals are the essential metrics Google Search Console uses to measure user experience (UX) and a website’s efficiency; it then uses this information to rank websites on search engine results pages. Therefore, core web vitals are something website creators should take seriously. Read More

The Importance of SEM for Your Website
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The Importance of SEM for Your Website

In the marketing world, there are a variety of tools you can use to grow your business. SEO is the most well-known, but when we talk about SEO, it’s impossible not to mention SEM, as they go hand-in-hand.  Read More

What are a sales funnel and marketing funnel & how do they differ?
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What are a sales funnel and marketing funnel & how do they differ?

When it comes to the marketing techniques that help attract more customers, the first things that many people think of are the sales and marketing funnels. You've likely heard these two words before, and as they sound similar, you might assume they serve a similar purpose. So, what's the difference between a sales funnel and a marketing funnel? Read More

What is a Marketing and Sales Funnel? Why do businesses need it?
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What is a Marketing and Sales Funnel? Why do businesses need it?

Full-funnel marketing combines a marketing funnel and a sales funnel. It is a marketing plan that starts by creating awareness and attracting people's interest. The aim is to motivate people to visit, or consider visiting your website. As it pushes people down the funnel it will encourage them to get to know more about your products or services to consider purchasing before finally going on to make a purchase.  Read More

A Beginner’s Guide to WordPress & Wix: Which One Is Better?
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A Beginner’s Guide to WordPress & Wix: Which One Is Better?

Websites are the foundation of the internet; they play an essential role in all our lives. But building a website still takes time, knowledge, and expertise. Nowadays, there are many tools to help you, such as WordPress and Wix. But which one should you choose? Let's explore both and see which would fit your business and website requirements best.  Read More

What Is ‘Conversion’ and Why Is It Important In Digital Marketing?
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What Is ‘Conversion’ and Why Is It Important In Digital Marketing?

In online marketing, there are many tools to help you analyse and manage your activity, but the main point of most online marketing tools is to analyse the efficiency of your online campaigns and content pieces by tracking your conversions. Read More

7 SEO KPIs You Should Be Tracking
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7 SEO KPIs You Should Be Tracking

In general, people measure the success of their SEO efforts by the ranking of their website on Google. However, as we can see from insights on Google Analytics and Google Search Console, there are many other ways to measure SEO success. Let's look at the 7 important SEO KPIs you should be tracking in Google Analytics.  Read More

What Is Bot Traffic and How Does It Affect Your Brand?
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What Is Bot Traffic and How Does It Affect Your Brand?

In the business world, it’s well known that if you want to grow sales for your brand, you need effective SEO to drive traffic to your website and enhance your online presence. However, did you know that sometimes a website’s traffic comes from bots, not real users? Let’s take a closer look at what bot traffic is and how it can affect your SEO. Read More

What Is Phishing? Get to Know 8 Types of Cybercrime
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What Is Phishing? Get to Know 8 Types of Cybercrime

Phishing is a type of cybercrime, often carried out by criminals creating websites that impersonate a trustworthy website, such as a bank or social media account. The word 'phishing' is pronounced 'fishing', which is appropriate as the terms share the same connotations of catching something using a hook or a lure. Read More

Hootsuite: Social Media Management Tool
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Hootsuite: Social Media Management Tool

In this day and age, social media plays a significant role in our daily lives. It’s used as a communication medium for individuals and organisations, and keeps the whole world connected. Today, we’ll introduce you to Hootsuite, a tool that will help you operate and manage your social media channels more efficiently. Read More

Web 3.0 and Popular Digital Coins You Need to Know
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Web 3.0 and Popular Digital Coins You Need to Know

Technology is constantly developing, and new technologies are popping up all the time, such as Artificial Intelligence (AI), Blockchain, the Metaverse and NFTs. Web 3.0 is another technology we can look forward to in the future that’s set to change our lives. Let’s learn more about what this could mean for our online future. Read More

Where Is The Best Place To Sell NFT Art?
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Where Is The Best Place To Sell NFT Art?

Technology plays a big part in our lives in the digital age, and almost everything is available digitally - even art. Although you’re likely familiar with NFT art, you might not know how or where to buy or sell NFT art. Let us introduce you to three popular platforms. Read More

Understand Sitemaps To Achieve SEO Success
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Understand Sitemaps To Achieve SEO Success

A website is the first port of call for people looking for more information about your product or services via search engines. Therefore, your website must rank highly. A sitemap is one technique that will help search engine bots find your website. Read More

What Is Web 3.0? How Does it Impact Businesses?
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What Is Web 3.0? How Does it Impact Businesses?

The world is constantly changing, and technology is always evolving. The next internet era, Web 3.0, is set to provide a better online world. Let’s look at how Web 3.0 will impact our lives and businesses.  Read More

NFT Art – The Art Space You Can Be a Part of
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NFT Art – The Art Space You Can Be a Part of

Over the last few years, digital assets like NFTs have attracted considerable attention and become a great way for people to make money. So, what is NFT art and how do you create it? Read on to discover the answers. Read More

How to Sell on TikTok
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How to Sell on TikTok

TikTok, the Chinese-based social networking platform, was launched in 2018 and has since gained immense popularity both in China and worldwide as a platform to share short video clips such as dance clips, lip-syncing, challenges, and other entertaining content, including product reviews, short cooking lessons and crafting tutorials. Read More

Cookie Consent: What It Is and Why It Matters to Websites
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Cookie Consent: What It Is and Why It Matters to Websites

Cookie consent is the action of a website visitor giving their permission for cookies to be used to collect data and personal information for website optimisation and marketing purposes. This consent must be granted under the Personal Data Protection Act (PDPA). Read More

How to Fix iOS 15’s Facebook Messenger Bugs
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How to Fix iOS 15’s Facebook Messenger Bugs

Facebook’s chat application is primarily a communication tool, but it can also be a great tool for driving revenue and growing your business. However, after updating to iOS 14 or 15, many notice that they no longer receive Facebook Messenger notifications, which is clearly a big issue, especially for businesses that rely on it. Read More

How to Increase Your TikTok Followers
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How to Increase Your TikTok Followers

Having a healthy number of followers on TikTok is the key to success for any brand. A high number of followers means increased engagement, including your number of Views, Likes, Shares and Comments. This increased engagement then boosts your visibility. Read More

The Best Time to Post on TikTok in 2022
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The Best Time to Post on TikTok in 2022

As with other social media channels, the time you post on TikTok is important and needs consideration to identify the best time to post on TikTok to reach your target audience. In this blog, we will tell you the best times to post on TikTok in 2022. Read More

Top 5 Social Media Trends in 2022
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Top 5 Social Media Trends in 2022

Social media channels are essential for marketers these days as it’s where potential customers spend time online. But in order for a brand to market itself on social media effectively, it must have a deep understanding of the social media trends. Today we will highlight the top 5 social media trends marketers need to know about for 2022. Read More

Top 10 YouTubers in Thailand in 2022
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Top 10 YouTubers in Thailand in 2022

Nowadays, we consume news and information from various kinds of media. YouTube is a famous and influential social media platform where many people create their own channels to host their content. Today, we will share the top 10 Thailand Youtubers in 2022 under 5 categories: Read More

5 of Thailand’s Top TikTok Influencers in 2022
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5 of Thailand’s Top TikTok Influencers in 2022

The most valuable thing in the world is knowledge, so today, we’re sharing our knowledge with you. Here is the rundown of 5 of Thailand’s top TikTok influencers in 2022 who also choose to share their knowledge with the world for free! Read More

The 10 Most-Subscribed YouTube Channels in the World
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The 10 Most-Subscribed YouTube Channels in the World

Becoming a YouTuber is most people’s dream job, but it’s not something everyone can succeed at. Here is the list of the top 10 YouTubers or YouTube channels in the world right now. Let’s see why they are so successful and how they’ve become the highest-paid YouTubers in the world. Read More

Business & Tech Influencers in Thailand. Who should you follow?
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Business & Tech Influencers in Thailand. Who should you follow?

The world is moving at a fast pace, and so must we in order to keep up and reach our full potential. Your perspective on many topics, including marketing, business and tech, is likely to have been broadened by the tech and business influencers in Thailand that we've included in this article. Read More

What is Google Analytics 360?
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What is Google Analytics 360?

Google Analytics 360 provides you with actionable insights. It can analyze data and make helpful reports that allow… Read More

“Secret” Facebook Messenger Features
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“Secret” Facebook Messenger Features

Although Messenger is a well-known chat application, many still aren’t aware of all the app’s features,… Read More

Your Guide To Facebook Messenger
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Your Guide To Facebook Messenger

Those of you with a Facebook account are probably already familiar with the Messenger app. For… Read More

A Beginner’s Guide to Google Analytics 4
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A Beginner’s Guide to Google Analytics 4

Google Analytics or GA is an essential tool that website owners must use! Google is constantly updating Google… Read More

The Uses and Benefits of Google Analytics 4
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The Uses and Benefits of Google Analytics 4

Google Analytics is a tool for you to track and analyse your website activity quickly and… Read More

Facebook Business Accounts: An Effective Tool for Online Businesses
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Facebook Business Accounts: An Effective Tool for Online Businesses

Facebook Business Accounts support your online business by generating brand awareness, engagement, and profits. What Is Facebook… Read More

Email Marketing allows you to reach customers in a measurable way!
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Email Marketing allows you to reach customers in a measurable way!

Email Marketing in Thailand is considered one of the best marketing strategies to reach a specific… Read More

Hubspot: An All-in-one Marketing Platform to Grow Your Business
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Hubspot: An All-in-one Marketing Platform to Grow Your Business

HubSpot is a platform designed to help you manage your entire business, from marketing and sales… Read More

Discover the world of keywords and a FREE keyword search tool for you to use!
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Discover the world of keywords and a FREE keyword search tool for you to use!

Keywords are words, phrases or sentences that people use to find what they want on a… Read More

What is a CALL TO ACTION, and how essential are they in the online world?
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What is a CALL TO ACTION, and how essential are they in the online world?

A call to action is the ultimate push to motivate your customers to take the action… Read More

What is HTML And How does it relate to SEO?
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What is HTML And How does it relate to SEO?

Wondering what exactly HTML is? HTML stands for Hypertext Markup Language. Read More

What is UTM, and how is it useful for DIGITAL MARKETING?
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What is UTM, and how is it useful for DIGITAL MARKETING?

UTM is a tool that helps measure marketing results by examining… Read More

404 Page Not Found: What It Is and Why Web Developers Care.
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404 Page Not Found: What It Is and Why Web Developers Care.

The 404 Page Not Found problem is one of the biggest problems web designers can face. Read More

What Facebook Pixel Is & How To Install It Yourself
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What Facebook Pixel Is & How To Install It Yourself

Facebook Pixel is a measurement tool that measures the effectiveness of the ads you place. This… Read More

Responsive Web Design: What It Is and Why It Matters
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Responsive Web Design: What It Is and Why It Matters

Responsive Web Design refers to a website design that enables the… Read More

Local SEO: How it can help you rank on the first page of Google
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Local SEO: How it can help you rank on the first page of Google

A local SEO strategy is another way to increase visibility for your business by using… Read More

How To Create A Facebook Page For Your Business in 2022
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How To Create A Facebook Page For Your Business in 2022

You can easily create a Facebook page if you have a Facebook account. There are two types of… Read More

What exactly is video content? And how can businesses use it?
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What exactly is video content? And how can businesses use it?

Video content is one of the best methods for presenting content in an easy to understand… Read More

LINE OpenChat: What Is It and What Type of Business Is It Suitable for?
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LINE OpenChat: What Is It and What Type of Business Is It Suitable for?

LINE OpenChat is a new online chat room within the LINE application, which… Read More

Facebook Ads Policies: Updates for 2022
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Facebook Ads Policies: Updates for 2022

Facebook (Meta) is always updating its ad policies in response to changes in user privacy rights. Read More

What is Google My Business and how does it help customers find us?
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What is Google My Business and how does it help customers find us?

Google My Business (now referred to as Business Profile) is a free… Read More

What is the keyword stuffing? And Why is it a Big No for SEO?
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What is the keyword stuffing? And Why is it a Big No for SEO?

The meaning of keyword stuffing is using keywords repeatedly within your web pages in an unnatural… Read More

Get to know the LINE services that will benefit your business
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Get to know the LINE services that will benefit your business

Have you ever wondered how many different services LINE has and what they are? Even though… Read More

Let’s take a look at the Facebook Ads Objective update for 2022
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Let’s take a look at the Facebook Ads Objective update for 2022

At the end of 2021, Facebook (or should we say, Meta) announced that it would change… Read More

Updated image sizes for Facebook (Meta) Ads in 2022
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Updated image sizes for Facebook (Meta) Ads in 2022

On social media, images are often the first thing that catches the eye, even before captions,… Read More

The Must-Have SEO Tools for Online Marketers
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The Must-Have SEO Tools for Online Marketers

Most businesses are interested in SEO these days, primarily to get their website onto the first… Read More

What is UBERSUGGEST? Why is it an Essential SEO Tool?
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What is UBERSUGGEST? Why is it an Essential SEO Tool?

There are many ways to find keywords, including using keyword tools. This is very popular, especially… Read More

AN IN-DEPTH LOOK AT SEO TRENDS FOR 2022
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AN IN-DEPTH LOOK AT SEO TRENDS FOR 2022

This article is perfect for digital marketers or business owners who want to get their website… Read More

REMARKETING: A reinforcement marketing strategy that encourages customers to make a purchase decision
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REMARKETING: A reinforcement marketing strategy that encourages customers to make a purchase decision

Remarketing is one of the most popular and effective marketing methods used by businesses worldwide. What… Read More

Digital Marketing vs Online Marketing: How Do They Differ?
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Digital Marketing vs Online Marketing: How Do They Differ?

Is online marketing the same as digital marketing? Many people still get confused –… Read More

LINE VOOM: A New Platform that Brands and Content Creators Need to Know About!
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LINE VOOM: A New Platform that Brands and Content Creators Need to Know About!

Recently, some LINE users may have noticed that their LINE Timeline was replaced with a triangle… Read More

The Updated B2B Marketing Strategies Every Digital Marketer Needs to Know
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The Updated B2B Marketing Strategies Every Digital Marketer Needs to Know

B2B marketing strategies are different from B2C marketing strategies, especially in the digital era where online… Read More

What Is a Domain Name and Why Should It Be Catchy?
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What Is a Domain Name and Why Should It Be Catchy?

A domain name is a website name. It helps users remember your web address easily and… Read More

How to Do GDN Ads
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How to Do GDN Ads

In our previous article, we got to know what GDN is. So today, we will explain… Read More

What is white hat, grey hat and black hat SEO? Which one won’t get your website banned?
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What is white hat, grey hat and black hat SEO? Which one won’t get your website banned?

White hat, grey hat and black hat SEO all use backlinks from other websites. To prevent… Read More

The Types of SEO You Need to Know.
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The Types of SEO You Need to Know.

There are typically 3 types of SEO: on-page SEO, off-page SEO, and technical SEO – all… Read More

Everyone is talking about NFTs. Let’s find out why this digital asset is becoming so popular.
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Everyone is talking about NFTs. Let’s find out why this digital asset is becoming so popular.

An NFT or Non-Fungible Token is a digital asset representing ownership of real-world objects. Read More

A Look At How Consumer Behaviour Changed During COVID-19
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A Look At How Consumer Behaviour Changed During COVID-19

It has been two years since the start of the seemingly neverending pandemic, which has caused… Read More

What is Google Display Network (GDN)?
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What is Google Display Network (GDN)?

What is GDN? It stands for Google Display Network. It’s a Google advertising tool for displaying your ads… Read More

The B2B Business Model: What Is It and How Does It Differ from B2C and B2B2C Models?
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The B2B Business Model: What Is It and How Does It Differ from B2C and B2B2C Models?

B2B is a business model that focuses on commerce between two businesses; this could be anything from selling… Read More

Content Gap Analysis: A Strategy for More Efficient SEO When Good Content Just Isn’t Enough
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Content Gap Analysis: A Strategy for More Efficient SEO When Good Content Just Isn’t Enough

What is a content gap analysis? It is a strategic method of finding gaps in the content on… Read More

What is Google Trends? Don’t miss out on this free tool that can help you grow your business
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What is Google Trends? Don’t miss out on this free tool that can help you grow your business

Google Trends is a tool that makes it easy for users to find information about people’s Google searches. Read More

5 Steps to Creating a Successful Online Marketing Strategy
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5 Steps to Creating a Successful Online Marketing Strategy

Most marketing activity happens online, especially in this day and age where customers spend hours on… Read More

A solid foundation is key for effective SEO. How strong is your SEO strategy?
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A solid foundation is key for effective SEO. How strong is your SEO strategy?

The key element for campaign success is your SEO strategy. Many of you are no doubt… Read More

Confused about the different types of content marketing? Let us explain everything
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Confused about the different types of content marketing? Let us explain everything

When talking about content marketing, it can be categorised into many different types. Mostly, it’s categorised… Read More

Social Commerce vs E-Commerce: What are the Differences Modern Business Must Know and Does Your Brand Need Both?
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Social Commerce vs E-Commerce: What are the Differences Modern Business Must Know and Does Your Brand Need Both?

We’ve been familiar with the term ‘E-Commerce’ for some time, but now we have ‘Social Commerce’. So, what’s… Read More

Is This for Real!? Virtual Influencers: Who Are They and Why Have They Become Mainstream?
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Is This for Real!? Virtual Influencers: Who Are They and Why Have They Become Mainstream?

In the digital world, it’s not surprising that even influencers have been digitalised. But what is a virtual… Read More

What is YouTube SEO? How do you do SEO on YouTube? Let’s find out
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What is YouTube SEO? How do you do SEO on YouTube? Let’s find out

What is YouTube SEO, and how does it work? The goal of YouTube SEO is to… Read More

Introducing The World of SEM
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Introducing The World of SEM

There are two main types of SEM strategy: Organic Search (SEO) and Paid Search (PPC), both… Read More

An Overview of Google’s Customer Match Feature
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An Overview of Google’s Customer Match Feature

Many companies enjoy utilising Google Ads (previously Google Ad Words), an amazing tool for strategically… Read More

Are Backlinks Expensive?
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Are Backlinks Expensive?

Backlinks are a popular SEO technique, but are they expensive? The short answer is yes, backlinks are expensive, but they can also be profitable. Backlinks are links that "point" to your website. Backlinks are one of the most important aspects of SEO. When search engines crawl your site, they look at the links that point to your website. Read More

How to Choose the Best Content Marketing for Your Strategy
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How to Choose the Best Content Marketing for Your Strategy

Are you looking to create more content to promote your business? If you are new to the world… Read More

How to Build a Successful Online Marketing Strategy in 5 Steps
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How to Build a Successful Online Marketing Strategy in 5 Steps

Like so many aspects of our lives, the majority of marketing activity is now happening online. Customers spend… Read More

COVID-19 & Thai Consumers: The Statistics Revealing Social Commerce Purchasing Behaviour During COVID-19 in Thailand
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COVID-19 & Thai Consumers: The Statistics Revealing Social Commerce Purchasing Behaviour During COVID-19 in Thailand

Most people would agree these days that they can barely remember how their lives were before this all… Read More

Facebook Ads Aren’t Complicated Once You Understand These Terms
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Facebook Ads Aren’t Complicated Once You Understand These Terms

In this day and age, it is undeniable that almost all businesses have an online presence. Advertising via… Read More

LINE Marketing: Closing a Sale Isn’t Difficult if You Follow These Steps!
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LINE Marketing: Closing a Sale Isn’t Difficult if You Follow These Steps!

Online businesses today have many channels to choose from, and most of them are free. It is natural… Read More

The Secret Online Marketing Tools SEO Specialists Need to Know About!
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The Secret Online Marketing Tools SEO Specialists Need to Know About!

Many businesses these days are keen to do SEO (Search Engine Optimisation) to get their website ranked on… Read More

Tips from an Agency on Successful SEO & Ranking on the First Results Page
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Tips from an Agency on Successful SEO & Ranking on the First Results Page

If you are wondering why it’s so important to be ranked on the first Google search results page,… Read More

Since Backlinks are Essential to SEO, you Cannot go in Blindly
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Since Backlinks are Essential to SEO, you Cannot go in Blindly

Link building is crucial to increase your website’s ranking on search results pages. It’s an essential SEO tool. Read More

30 Online Marketing Terms Every SEO Must Know
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30 Online Marketing Terms Every SEO Must Know

If you are an expert in digital marketing, you may already be familiar with many of these terms. Read More

Confused About What Exactly Online Marketing is? This Article has the Answer!
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Confused About What Exactly Online Marketing is? This Article has the Answer!

Nowadays, most people are familiar with Online Marketing. In this article we will clarify the true definition of… Read More

The Guide to WeChat Marketing for Businesses (5 Easy Steps)
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The Guide to WeChat Marketing for Businesses (5 Easy Steps)

If your business is based in China, or are thinking of targeting the massive market, you can’t overlook the… Read More

SEO, SEM & Social Media Updates and Trends for 2021 from the Industry Experts
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SEO, SEM & Social Media Updates and Trends for 2021 from the Industry Experts

One thing we learned in 2020 is that change can happen without warning. Of course, every change has… Read More

Google Tag Manager or GTM: An Essential, Free Tool for Marketers
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Google Tag Manager or GTM: An Essential, Free Tool for Marketers

If you carry out digital marketing without monitoring the results, you are essentially ‘flogging a dead horse’ because… Read More

A shock for the entire industry as iOS 14 blocks Facebook ads. Discover the countermeasures to make your ads more effective.
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A shock for the entire industry as iOS 14 blocks Facebook ads. Discover the countermeasures to make your ads more effective.

It is common for any technology to require updates, whether it’s a social media platform or IT manufacturer. Read More

Want your business website to be on the first page of Google but don’t know where to begin? An SEO agency is the answer.
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Want your business website to be on the first page of Google but don’t know where to begin? An SEO agency is the answer.

Saying that a website is important for a business is an understatement nowadays, since having a website is… Read More

Everything You Need to Know about Content Marketing
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Everything You Need to Know about Content Marketing

You must have heard the saying “content is king”, and in an era where marketing rules over the… Read More

Why Brands Should Use Influencer Marketing
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Why Brands Should Use Influencer Marketing

The competition in the market today is incredibly tough since anyone can be a business owner and use… Read More

Social Media and its Undeniable Benefits to Businesses
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Social Media and its Undeniable Benefits to Businesses

Thai internet users have been familiar with the concept of social media for quite some time. It really… Read More

What Is CPAS? An Advertisement Form that Generates Sales for E-commerce Businesses
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What Is CPAS? An Advertisement Form that Generates Sales for E-commerce Businesses

CPAS by Facebook stands for Collaborative Performance Advertising Solution, a form of Facebook advertisement that allows brands to collaborate with e-commerce platforms like Lazada and Shopee to sell their products. Read More

PageSpeed and How It Affects SEO Rankings
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PageSpeed and How It Affects SEO Rankings

As an average person browsing the internet, what are some of the issues that annoy you when visiting… Read More

Statistics Revealed: Which is the most-used digital marketing platform?
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Statistics Revealed: Which is the most-used digital marketing platform?

If you’re in the process of launching a new online business, you’ve probably started to plan how to… Read More

The Ultimate Guide to Setting Up Instagram Shopping
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The Ultimate Guide to Setting Up Instagram Shopping

Believe us, if you knew how many Thais sold things through IG, you would be surprised. The… Read More

Get to know Facebook Shops – a new selling tool that will help grow your online sales
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Get to know Facebook Shops – a new selling tool that will help grow your online sales

Recently, Facebook has launched many tools and features that help support business operations, including its advertising platform, the… Read More

Digital Marketing Insights: What is Adblock, and How Can You Target Users Without Annoying Them?
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Digital Marketing Insights: What is Adblock, and How Can You Target Users Without Annoying Them?

When we visit websites as a user, it can be annoying to navigate incessant pop-up ads that keep… Read More

Do you Understand What Digital Marketing is?
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Do you Understand What Digital Marketing is?

Nowadays, everyone has heard of digital marketing. It has become a much-used tool to help businesses survive in… Read More

The World Faces A Recession, Yet Ads Are Still Running. A Look At Digital Ad Spend By Industry In 2020.
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The World Faces A Recession, Yet Ads Are Still Running. A Look At Digital Ad Spend By Industry In 2020.

To sum up 2020 in one sentence: “what happened to our world!?”. We started 2020 with the COVID-19… Read More

COVID-19: Survival Digital Marketing Strategy
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COVID-19: Survival Digital Marketing Strategy

The pandemic has caused the business environment to become volatile and has certainly impacted consumer behaviour during COVID-19. Almost all… Read More

Hop Aboard the Influencer Marketing Train
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Hop Aboard the Influencer Marketing Train

Discover why working with a micro or nano online influencer might just be the best marketing approach for… Read More

2019 Instagram trends to consider for your brand
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2019 Instagram trends to consider for your brand

Still using the same Instagram tips and tricks you learned a few years ago or even a year ago? Well… Read More

Why are blogs an important addition to your digital campaign
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Why are blogs an important addition to your digital campaign

Who doesn’t want more hits on their website? Majority of businesses nowadays are online and wish to increase their presence… Read More

3 Digital Marketing Myths
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3 Digital Marketing Myths

As digital marketing has become the back bone of most companies, there have been several misconceptions formed with regards… Read More

Is re-marketing really that effective?
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Is re-marketing really that effective?

Ever wondered what you could do about users who visit your page but never complete a purchase? With remarketing… Read More

Instagram Stories has Leveled Up! The latest updates across stories
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Instagram Stories has Leveled Up! The latest updates across stories

Instagram “Stories” and “Live” have really brought the company to the higher echelons of digital marketing. With the changes… Read More

Instagram in 2018:The Big Changes You Need to Know About
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Instagram in 2018:The Big Changes You Need to Know About

2018 has been a huge year for Instagram as the social media network has stepped up its efforts to… Read More

Using Remarketing To 3x Conversion Rates
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Using Remarketing To 3x Conversion Rates

In today’s rapidly changing, fast-paced marketing world, success in most businesses, and especially online, is often limited by how well… Read More

6 Thai Brands Crushing It On Instagram
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6 Thai Brands Crushing It On Instagram

Instagram started off life as a small indie app for artistic types, but has quickly grown into one of the… Read More

The Quick Guide To Getting The Most Out Of Facebook Boosting
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The Quick Guide To Getting The Most Out Of Facebook Boosting

It’s no secret that Facebook’s much-hated feed purge has led to a very dramatic decline in organic reach. A study… Read More

Video Marketing for Social Media 101
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Video Marketing for Social Media 101

In less than a year, according to Entrepreneur associate editor Erin Schultz, 80 percent of all online content will be… Read More

The Ultimate Google Adwords Guide for Local Businesses
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The Ultimate Google Adwords Guide for Local Businesses

For local businesses, Google AdWords is a remarkably valuable tool for attracting website traffic and turning web users into… Read More

The 8 Social Media Management Tools You Need To Know
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The 8 Social Media Management Tools You Need To Know

Managing your brand’s social media presence is a full-time job all by itself. From creating and publishing content, to engaging… Read More

OK, Google: 4 Actionable Tips You Need to Improve Your Voice Search SEO
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OK, Google: 4 Actionable Tips You Need to Improve Your Voice Search SEO

Voice search is decidedly gaining momentum these days, and for good reason — it’s fast, user-friendly, allows you to search… Read More

Digital Marketing Trends in Thailand in 2018
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Digital Marketing Trends in Thailand in 2018

A number of factors will affect digital marketing trends in Thailand in 2018. These factors will centre around precisely… Read More

10 PPC Secrets to Max out Your ROI in 2018
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10 PPC Secrets to Max out Your ROI in 2018

When managed carefully, PPC can be a highly effective part of your digital marketing campaign. However, if not… Read More

Mobile SEO: Your 5 Step Guide To Instantly Dominate Google’s Mobile-First Index
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Mobile SEO: Your 5 Step Guide To Instantly Dominate Google’s Mobile-First Index

Mobile users are goal oriented. What does this mean? A mobile user uses a website completely different to how a… Read More

6 SEO Hacks To Outrank Your Competitors Right Now
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6 SEO Hacks To Outrank Your Competitors Right Now

If you’re not on the first page, you might as well not be on the internet. With over 66% of… Read More

21 Powerful Tactics To 3X Your Instagram Following (Proven Tips + Examples)
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21 Powerful Tactics To 3X Your Instagram Following (Proven Tips + Examples)

While we’ve used primarily hotel examples in this article, these strategies are applicable to hospitality, travel and lifestyle… Read More

5 Steps To Maximising Your Facebook Spend by 2X
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5 Steps To Maximising Your Facebook Spend by 2X

Previously we talked about the importance of landing pages in a lead generation funnel. Right now your landing page… Read More

Using Landing Pages For Lead Generation (Our Exact Strategy!)
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Using Landing Pages For Lead Generation (Our Exact Strategy!)

Do you have an event you’re trying to promote? Perhaps you have a new condo building opening or a pre-sale… Read More

What The Facebook Local Relaunch Means For Your Social Strategy
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What The Facebook Local Relaunch Means For Your Social Strategy

We saw Facebook launch their Facebook Events app last year, and it didn’t really take off. They’ve now… Read More

Digital Media Regulations Thailand October 2017
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Digital Media Regulations Thailand October 2017

With the upcoming Royal Cremation Ceremonies for the late King in October 2017, digital agencies running online paid media should… Read More

YouTube
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YouTube

Maximise Your Brand’s Reach with Targeted YouTube Advertising Did you know that YouTube is the second largest search engine on… Read More

LinkedIn
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LinkedIn

Strides Ahead Of Other Linkedin Management Companies LinkedIn differs from other platforms, as it provides a great opportunity for professionals… Read More

Twitter
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Twitter

Tweet your way to Success with Elite Twitter Marketing Achieve better results within the social space with Primal’s strategic Twitter… Read More

Facebook
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Facebook

Harness Facebook Marketing & Reap the Rewards Functionality & aesthetics Amongst the social media’s front runners is the social media… Read More

Design & Development
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Design & Development

Delivering Agile Web Design & Development to Thailand Brands Brochure Websites eCommerce Websites Custom Applications Mobile Functionality & aesthetics… Read More

Search Engine Marketing
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Search Engine Marketing

Give your business some bite by choosing Primal for your company’s internet marketing services. Our agency’s specialist team boasts… Read More

3 Key Digital Marketing Trends for 2017
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3 Key Digital Marketing Trends for 2017

According to the Chinese lunar calendar, 2017 is the Year of the Rooster; this particular zodiac sign is pinned as… Read More

Google My Business: The Key to Local SEO
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Google My Business: The Key to Local SEO

Google My Business is a free tool that allows you to manage how your business information… Read More

SEO Audit Checklist in 7 Simple Steps
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SEO Audit Checklist in 7 Simple Steps

If you are planning to optimise a website, an SEO technical audit is the all-important first step. It ensures a… Read More

Digital Marketing in Thailand: Two Trends to Watch in Q3, 2016
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Digital Marketing in Thailand: Two Trends to Watch in Q3, 2016

The halfway point of 2016 has come and gone. As we enter the third quarter, businesses across Thailand are looking… Read More

Google AdWords: Dynamic Keyword Insertion (DKI)
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Google AdWords: Dynamic Keyword Insertion (DKI)

Dynamic Keyword Insertion (DKI) is an advanced feature on Google AdWords, making it possible to have ad text copies… Read More

5 of the Most Common SEO Pitfalls
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5 of the Most Common SEO Pitfalls

Search Engine Optimisation (SEO) is an unavoidable strategy for online business in today’s digital landscape. It is most important… Read More

Google AdWords: 6 Ad Extensions To Improve Your ROI Today
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Google AdWords: 6 Ad Extensions To Improve Your ROI Today

Google AdWords: 6 Ad Extensions To Improve Your ROI Today What Are Ad Extensions? Ad extensions are clever add-ons from… Read More

6 of the Most Common Questions Digital Agencies get Asked
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6 of the Most Common Questions Digital Agencies get Asked

If you aren’t currently advertising online your business is most likely going to fail within the year of now. Read More

Supercharge your Digital Campaign – Do’s & Don’ts
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Supercharge your Digital Campaign – Do’s & Don’ts

With a new year often comes a revived vigour to get things done, and rightly so. If you are considering… Read More

Four Social Media Marketing Mistakes that can Harm Your Business
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Four Social Media Marketing Mistakes that can Harm Your Business

When it comes to digital marketing, it can be easy to channel all your energy into your SEO… Read More

Digital Marketing is Here to Stay – Time to Embrace It’s Benefits
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Digital Marketing is Here to Stay – Time to Embrace It’s Benefits

The face of advertising has undergone a complete make over in the last decade. No longer are giant placards, or… Read More

Digital Marketing Trends to Keep Your Eye on In 2016
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Digital Marketing Trends to Keep Your Eye on In 2016

As we begin winding down the monstrous digital year that has been 2015, all the marketing experts are looking towards… Read More

Rubbing shoulders in the digital world: Marketing on Twitter
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Rubbing shoulders in the digital world: Marketing on Twitter

The internet can be a scary place if you weren’t born into it. If you’re not a natural computer whiz… Read More

Genius Marketing or Junk Mail – Creating Engaging Emails for your Business
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Genius Marketing or Junk Mail – Creating Engaging Emails for your Business

One of the biggest goals of any business is to develop a solid following. As more and more of us… Read More

The Power of SMS: How to Drive More Sales with Text Messaging
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The Power of SMS: How to Drive More Sales with Text Messaging

Who knew the little texts we send could do so much for business? SMS has come a long way since its 80s debut and now it's a total powerhouse for companies big and small to reach out to customers and rack up those sales. Ready to unlock its full potential? Here's how. Read More

Your Digital Low-down For 2023
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Your Digital Low-down For 2023

With the sun setting on the ‘New Normal’ and the rise of the ‘Next Normal’, things are bound to change once again. So, what should brands do to stand out amongst the competition? Read on to hear from the digital marketing experts at Primal and find out how to future-proof your digital marketing strategy and ready your business. Read More

What Is A Digital Agency & Why Do You Need One?
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What Is A Digital Agency & Why Do You Need One?

In today’s world, technology and the internet are a part of almost every aspect of our lives. No matter what you do, these two things are likely to be involved, especially when you’re marketing your business. It’s only natural that when the world changes, companies must adapt to make it easy for customers to access their products and services. Read More

Digital Marketing is Essential For Any Modern Business
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Digital Marketing is Essential For Any Modern Business

Nowadays, the number of internet users in the country reached 53.62 million out of a total population of 69.8 million. 94% of those internet users choose to shop online. That's why digital marketing is essential for businesses. So, let's discover more and find out exactly what digital marketing is and why it plays such an important role nowadays. Read More

What Are Core Web Vitals in SEO and How Do They Impact on Rank?
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What Are Core Web Vitals in SEO and How Do They Impact on Rank?

Core web vitals are the essential metrics Google Search Console uses to measure user experience (UX) and a website’s efficiency; it then uses this information to rank websites on search engine results pages. Therefore, core web vitals are something website creators should take seriously. Read More

The Importance of SEM for Your Website
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The Importance of SEM for Your Website

In the marketing world, there are a variety of tools you can use to grow your business. SEO is the most well-known, but when we talk about SEO, it’s impossible not to mention SEM, as they go hand-in-hand.  Read More

What are a sales funnel and marketing funnel & how do they differ?
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What are a sales funnel and marketing funnel & how do they differ?

When it comes to the marketing techniques that help attract more customers, the first things that many people think of are the sales and marketing funnels. You've likely heard these two words before, and as they sound similar, you might assume they serve a similar purpose. So, what's the difference between a sales funnel and a marketing funnel? Read More

What is a Marketing and Sales Funnel? Why do businesses need it?
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What is a Marketing and Sales Funnel? Why do businesses need it?

Full-funnel marketing combines a marketing funnel and a sales funnel. It is a marketing plan that starts by creating awareness and attracting people's interest. The aim is to motivate people to visit, or consider visiting your website. As it pushes people down the funnel it will encourage them to get to know more about your products or services to consider purchasing before finally going on to make a purchase.  Read More

A Beginner’s Guide to WordPress & Wix: Which One Is Better?
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A Beginner’s Guide to WordPress & Wix: Which One Is Better?

Websites are the foundation of the internet; they play an essential role in all our lives. But building a website still takes time, knowledge, and expertise. Nowadays, there are many tools to help you, such as WordPress and Wix. But which one should you choose? Let's explore both and see which would fit your business and website requirements best.  Read More

What Is ‘Conversion’ and Why Is It Important In Digital Marketing?
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What Is ‘Conversion’ and Why Is It Important In Digital Marketing?

In online marketing, there are many tools to help you analyse and manage your activity, but the main point of most online marketing tools is to analyse the efficiency of your online campaigns and content pieces by tracking your conversions. Read More

7 SEO KPIs You Should Be Tracking
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7 SEO KPIs You Should Be Tracking

In general, people measure the success of their SEO efforts by the ranking of their website on Google. However, as we can see from insights on Google Analytics and Google Search Console, there are many other ways to measure SEO success. Let's look at the 7 important SEO KPIs you should be tracking in Google Analytics.  Read More

What Is Bot Traffic and How Does It Affect Your Brand?
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What Is Bot Traffic and How Does It Affect Your Brand?

In the business world, it’s well known that if you want to grow sales for your brand, you need effective SEO to drive traffic to your website and enhance your online presence. However, did you know that sometimes a website’s traffic comes from bots, not real users? Let’s take a closer look at what bot traffic is and how it can affect your SEO. Read More

What Is Phishing? Get to Know 8 Types of Cybercrime
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What Is Phishing? Get to Know 8 Types of Cybercrime

Phishing is a type of cybercrime, often carried out by criminals creating websites that impersonate a trustworthy website, such as a bank or social media account. The word 'phishing' is pronounced 'fishing', which is appropriate as the terms share the same connotations of catching something using a hook or a lure. Read More

Hootsuite: Social Media Management Tool
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Hootsuite: Social Media Management Tool

In this day and age, social media plays a significant role in our daily lives. It’s used as a communication medium for individuals and organisations, and keeps the whole world connected. Today, we’ll introduce you to Hootsuite, a tool that will help you operate and manage your social media channels more efficiently. Read More

Web 3.0 and Popular Digital Coins You Need to Know
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Web 3.0 and Popular Digital Coins You Need to Know

Technology is constantly developing, and new technologies are popping up all the time, such as Artificial Intelligence (AI), Blockchain, the Metaverse and NFTs. Web 3.0 is another technology we can look forward to in the future that’s set to change our lives. Let’s learn more about what this could mean for our online future. Read More

Where Is The Best Place To Sell NFT Art?
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Where Is The Best Place To Sell NFT Art?

Technology plays a big part in our lives in the digital age, and almost everything is available digitally - even art. Although you’re likely familiar with NFT art, you might not know how or where to buy or sell NFT art. Let us introduce you to three popular platforms. Read More

Understand Sitemaps To Achieve SEO Success
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Understand Sitemaps To Achieve SEO Success

A website is the first port of call for people looking for more information about your product or services via search engines. Therefore, your website must rank highly. A sitemap is one technique that will help search engine bots find your website. Read More

What Is Web 3.0? How Does it Impact Businesses?
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What Is Web 3.0? How Does it Impact Businesses?

The world is constantly changing, and technology is always evolving. The next internet era, Web 3.0, is set to provide a better online world. Let’s look at how Web 3.0 will impact our lives and businesses.  Read More

NFT Art – The Art Space You Can Be a Part of
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NFT Art – The Art Space You Can Be a Part of

Over the last few years, digital assets like NFTs have attracted considerable attention and become a great way for people to make money. So, what is NFT art and how do you create it? Read on to discover the answers. Read More

How to Sell on TikTok
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How to Sell on TikTok

TikTok, the Chinese-based social networking platform, was launched in 2018 and has since gained immense popularity both in China and worldwide as a platform to share short video clips such as dance clips, lip-syncing, challenges, and other entertaining content, including product reviews, short cooking lessons and crafting tutorials. Read More

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