Mark McDowell

Mark McDowell is the CEO and Co-founder of Primal, a multi-award-winning integrated marketing agency. A visionary leader in the digital landscape, Mark has scaled Primal from a 6-person startup into a regional powerhouse with 150+ experts across Thailand, Malaysia and Singapore. Under his leadership, the agency has managed 5,000+ campaigns for global brands including McDonald’s, Under Armour and IHG, generating over $1 billion in client revenue.

Mark’s impact on the industry has been recognised globally and regionally. He is a member of the Forbes 30 Under 30 (2020) and Tatler’s Future List 100 (2020), which highlights the most influential young leaders in Asia. His leadership accolades include the Digiday Future Leader Award (2021), Campaign Asia’s Young Achiever of the Year (2018) and the TIBA Young Professional Award (2018).

Beyond agency growth, Mark is a leading voice in the evolution of AI Search and SEO, serving as the Vice President for the Strategic Asia Marketing Alliance. He is a frequent guest lecturer at top-tier universities, dedicated to mentoring the next generation of digital entrepreneurs.