The face of advertising has undergone a complete make over in the last decade. No longer are giant placards, or expensive advertisement programmes on commercial television the coveted and most successful way to get word out about your products or services.
Digital marketing that encompasses websites, social media and search engines has become the ‘new kid on the block’, rapidly rising to the most favoured position in popularity and success.
With new terminology accompanying this ‘new age’ technology it can become somewhat overwhelming to the inexperienced. Here are just some of the abbreviations that you may hear bantered around the halls of a business, big or small: –
- SEO = Search Engine Optimisation
- SEM = Search Engine Marketing
- ORGANIC TRAFFIC = Traffic generated to your website via an organic search
- CPM = Cost per Mille
- CPC= Cost per Click
- CPA = Cost per Acquisition
- CTR = Click Through Rate
- CONVERSIONS = A customer takes the desired action when visiting your website
THREE MAIN REASONS TO HIRE A DIGITAL MARKETING COMPANY:
You need the expertise of creative digital marketers who can keep up with the daily changes and have their fingers on the pulse of search engine enhancements. These highly experienced and innovative people have the skills to optimise any changes to best suit your business and its growing needs.
By hiring an expert team of digital marketers you know that their knowledge has been honed on all the latest developments within this fast paced industry. Your staff can then be freed from this complicated and time consuming advertising burden to work on your business and its future projections without the stress of keeping up with the latest developments in the digital world.
Digital marketing companies concentrate their services on this form of advertising for all their clients, every day. Therefore they have resources that keep them informed about social media updates and the latest on search engine optimisation. They understand the terminology used in this industry and how to implement all this knowledge to their customer’s advantage. Having this perspective also allows a reputable digital marketer to present to a new client an overall advertising campaign that encompasses the very essence of their business with a trajectory plan for a successful future growth.