The 10 Most-Subscribed YouTube Channels in the World

Becoming a YouTuber is most people’s dream job, but it’s not something everyone can succeed at. Here is the list of the top 10 YouTubers or YouTube channels in the world right now. Let’s see why they are so successful and how they’ve become the highest-paid YouTubers in the world. 

A YouTuber is a person who produces video content and shares it on YouTube with the objective of growing subscribers. It has become a popular job for the younger generation. A YouTuber doesn’t simply produce and upload videos, they also have the dedication and consistency to create captivating content that their subscribers continue to support. Here’s the list of the top 10 YouTubers in the world.

Vlad and Niki

Number 10: Vlad and Niki

81.7M subscribers 

This YouTube channel is run by two brothers, Vladislav Vashketov (8 years old) and Nikita Vashketov (6 years old), who live with their family in Miami, Florida, USA. They have a total of 21 channels with more than 200M subscribers. Their content is mainly centred around toy reviews and kids’ activities.

Zee Music Company

Number 9: Zee Music Company

84M subscribers

Bollywood fans love this Mumbai-based Indian music company’s YouTube channel. The content it produces is about Indian Bollywood songs, including music from well-known Indian singers.


Number 8: WWE

88.3M subscribers

The WWE YouTube channel is famous amongst fans of WWE or World Wrestling Entertainment. This channel shows reruns of matches and is a must-subscribe for wrestling fans!

Like Nastya

Number 7: Like Nastya

94.2M subscribers

Anatasia Radzinskaya is an eight-year-old child who co-produces her YouTube channel with her parents. Her channel is all about unboxing toys and experiencing activities for kids in different places. Having moved from Russia, they currently live in Florida, USA.

Kids Diana Show

Number 6: Kids Diana Show

95.2M subscribers

This is another kids’ channel based in Ukraine, run by Diana (7 years old), and her brother Roma. They create content about toys and activities for kids in several languages such as Indian, Japanese, Russian, Spanish, German, and Portuguese.   


Number 5: MrBeast

95.5M subscribers

Jimmy Donalson produces a variety of content on his YouTube channel, many of which have now become viral video clips. One of his viral clips with 20M views is a version of Squid Game on NETFLIX which he plays in real life with 456 competitors, with the winner receiving $456,000 or approximately THB 15M.


Number 4: PewDiePie

111M subscribers

Felix Arvid Ulf Kjellberg is a streamer who produces content of live game streaming. His videos have millions of views and are a must-watch for streaming fans.

SET India

Number 3: SET India

133M Subscribers

This YouTube channel is under SONY, a Japanese corporation that has now expanded its market to include Indian entertainment. This YouTube channel hosts reality shows, movie series, TV dramas, and shows such as India’s Got Talent and Indian Idol. 

Cocomelon - Nursery Rhymes

Number 2: Cocomelon – Nursery Rhymes

135M subscribers

The most popular 3D animation for kids with colourful characters and fun music that kids love. 


Number 1: T-Series

216M subscribers

Unexpectedly, the most-subscribed YouTube channel is owned by an Indian music studio and film company. The content they produce is about Bollywood movies and music, and they also have more than ten sub-channels with different languages. 

This list of the top 10 YouTubers in the world shows that content for kids is popular globally. Because of this, YouTube provides a specific feature for creators to judge whether their content is appropriate for kids.