Why Brands Should Use Influencer Marketing
The competition in the market today is incredibly tough since anyone can be a business owner and use their own social media platforms to promote their brands. In order to make your brand more widely-recognised and gain the biggest market share, there are various techniques you need to learn. Influencer Marketing has become one of the most important tools for branding and promotional campaigns today.
Not only can anyone become a business owner, but everyone and anyone can also become an influencer. An influencer refers to someone who has acquired or developed their fame and notability in a specific area through the Internet. For this article, we are going to talk about influencers on social media platforms such as Facebook, Instagram, Twitter, TikTok, and YouTube.
What is Influencer Marketing?
Influencer Marketing is a form of marketing that uses famed individuals to endorse products and improve brand awareness. These individuals are not necessarily well-known artists, singers, or actors, they could be anyone who has a significant following on social media such as Internet Idols, YouTubers, or even Facebook Pages.
The prime objective for Influencer Marketing is to promote products, services, or promotional campaigns by relying on the fans or followers of the influencers. Today, influencers are typically categorised into 3 tiers based on their number of followers, as follows:
Macro Influencer: someone who has more than 100,000 followers
Micro Influencer: someone who has between 5,000 – 100,000 followers
Nano Influencer: someone who has between 1,000 – 5,000 followers
Additionally, influencers may also be categorised by their field of influence such as health and beauty, fashion, technology, lifestyle, etc. However, nowadays, most influencers tend to cover many different areas in order to engage a wider audience and attract sponsors from different industries, and also gain more income.
Why Must Brands use Influencer Marketing?
According to a Mediakix survey, over 80% of marketers stated that Influencer Marketing was very effective for their campaigns. They had gained 71% more quality customers than with any other channel, with an ROI of 89%. We can definitely see the trend of brands starting to shift their marketing budget towards Influencer Marketing more and more as the numbers keep growing.
So, what conclusions can be drawn from these numbers? It can be said that this marketing tool, which uses influencers or KOLs, is a tangible and affordable way to increase your business opportunities. It is also one of the most direct ways to reach your target customers.
If you have read up to this point, you should now understand the reasons why you should try Influencer Marketing, but how do you get started?
Influencer Marketing: Where Should You Begin?
Previously, we would have suggested to get your business settled properly before starting an Influencer Marketing campaign. But today, all kinds of businesses can try using Influencer Marketing. You just need to know what you want to achieve and then pick the influencers that best serve that purpose. You can choose by the tier of influencers, from Nano to Micro, or Macro, depending on your budget and brand positioning. But be aware that the influencers you choose can have an impact on your brand image.
With new influencers popping up every day, businesses have lots of choice. However, brands should choose quality over quantity. In addition to finding the right influencers for your target customers, other marketing tools are also as important so that your brand has many different channels and opportunities to maximise exposure and profits.