In today's digital-driven world, the term SEO or Search Engine Optimisation is vital to any successful online strategy. In an increasingly crowded and competitive market space, where most consumers turn to search engines to find products, services, and information, appearing at the top of search results can be the difference between a thriving business and an unseen one. Read More
Discover how to do SEO with our comprehensive guide. Learn step-by-step SEO tactics to improve your business's online visibility and drive traffic. Read More
It is an analytical framework that allows businesses to evaluate their internal and external environments. If you have ever wondered what a SWOT analysis is and why it is helpful, this guide illuminates the essence of SWOT analysis and its pivotal role in strategic decision-making and planning. Read More
In the ever-changing landscape of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for any website's online success. At the heart of modern SEO practices lies Google Lighthouse, a revolutionary tool designed to optimise and enhance website performance. Read More
Google Search Console helps you measure the quality of your website and fix any issues affecting the user experience. In turn, this improves the user experience and can therefore increase your search engine ranking. Read More
The role of search engines in our daily lives is nothing short of revolutionary. They serve as the compasses of the internet, guiding us through a labyrinth of information with precision and ease. Search engines have fundamentally transformed the way we retrieve information. Read More
In a world driven by digitalisation, where choices abound, businesses that shine brightest are those that put their customers at the forefront. A delightful customer experience isn’t just an edge - it’s a requisite. Let's unravel the essence of Customer Experience Management, popularly known as CEM. Read More
In today’s digital landscape, understanding your competition is not just a strategy; it’s a necessity. With numerous websites vying for the top spot on search engine results pages, gaining a competitive edge is paramount. That’s where SimilarWeb steps in, offering invaluable insights into your competitors’ strategies and performance. Read More
In this post, we will discuss what sitemaps are, the difference between the most common types of sitemaps, and the role of a sitemap generator. We will also share valuable tips on how to choose the right sitemap generator and how to create effective sitemaps to ensure improved SEO. Read More
The NPC (Non-Player Character) trend is a cultural phenomenon originating from gaming platforms. In games, NPCs are characters not controlled by a player. They follow scripted responses, lacking personal thought, paralleling real individuals who appear to conform without questioning. Read More
An Instagram filter is a feature within the Instagram app that allows you to apply digital layers to your photographs or videos. These filters can enhance colors, tone down light, add a vintage look, or even allow you to interact with fun augmented reality (AR) graphics that can alter your appearance or environment in playful ways. Read More
In today's world of glitz and glamour, where blatant luxury is everywhere, a silent movement is unfolding, a subtler form of luxury that’s less about flash and more about substance—quiet luxury. But what exactly is this concept, and why is it reshaping the marketing landscape? Dive in as we unravel the allure of discreet elegance and how marketers can adeptly navigate the realm of quiet luxury. Read More
In recent years, the digital marketing scene has witnessed the spectacular rise of TikTok, becoming an indispensable tool for marketers worldwide. With the platform's burgeoning significance, the role of the TikTok analytics tool in steering data-driven marketing campaigns is paramount. Our blog delves into the essentials of the TikTok analytics tool and what marketers should keep an eye on. Read More
Random posting can sometimes lead to an unorganised and unappealing feed. Want to get the most out of Instagram? To maximise the platform's potential, planning and curating your content is essential. Enter Instagram planner apps. Think of them as your digital buddy for the perfect feed. Read More
Have you caught wind of the 'Little Red Book,' commonly known as Xiaohongshu? It's an app that's capturing attention far beyond China's borders. Let's delve into its growth, appeal, and functionalities, as well as its expanding footprint in e-commerce and marketing. Read More
How do you keep your brand’s voice relevant and your audience engaged? Inbound public relations (PR), a modern marketing approach, enables genuine audience engagement while complementing digital marketing strategies. Read More
In a world flooded with advertisements, a unique approach has taken the limelight: Experiential Marketing. This concept isn't merely about selling but crafting memorable customer experiences Read More
Now, if you're a mere mortal using Google for your daily info-fix, this might not sound like much. But, for businesses, digital marketers, and website owners, this is colossal news. Why? Well, August 2023 core updates hold the power to pivot your website’s standing on Google's search results. Read More
In this article, we'll dive into the exciting world of RPA, exploring what it is, its various types, the benefits it offers, and real-world examples of how it's reshaping industries. So buckle up for a simplified 101 for your business! Read More
Having the right pricing strategy is critical for businesses to be profitable. With the dawn of the digital era, which has accelerated global business, implementing pricing strategies is all the more critical. In this blog, we shed light on pricing strategies that have been tried and tested to attract customers. Read More
Native ads can be found in various formats and platforms. As an advertiser, it is important to consider the user’s experience when it comes to advertisements by making them seamlessly fit into the page rather than be an intrusion or distraction. Making the ad look similar to organic content helps counter ad fatigue, which happens when the audience no longer pays attention to ads. Read More
In the ever-evolving landscape of digital marketing, staying ahead of the curve is a necessity. As the digital realm continues to reshape itself, pay-per-click (PPC) advertising stands tall as a powerful tool. If you're eager to harness the latest trends and propel your PPC campaigns to new heights, you're in for a treat. Read More
Enter Growth Hacking, a dynamic and tech-savvy approach that promises not just growth but meteoric expansion. In this blog, we're going to embark on an exhilarating journey through the world of Growth Hacking, uncovering its intricacies, examining its strategies, and understanding why it's the marketing secret weapon businesses need in today's digital age Read More
In the dynamic and competitive world of digital marketing, advertising tools such as Facebook’s (now Meta) Lookalike Audiences are necessary to stay ahead of the curve. It is a potent segmentation tool that can transform your advertising strategy and amplify your campaign’s impact. Read More
It’s undeniable that AI can work more accurately than humans in some situations; however, despite the advancements in AI, robots are still robots. There are limitations that mean AI can’t 100% replace human workforces. In this article, we will take you through 20 jobs that AI won’t replace. Read More
Many marketers know that ChatGPT can assist in enhancing the quality of website content and increasing the probability of ranking higher on Google’s first page. To enable ChatGPT to select data and optimise your SEO content, read our list of ChatGPT prompts for SEO! Read More
ChatGPT has already had a huge impact on the technology industry and humans in general, so you might wonder if AI can ever replace humans and if ChatGPT will disrupt Google. Google has developed a chatbot similar to ChatGPT called "Google Bard". Today, we will compare Google Bard and ChatGPT. Read More
ChatGPT, or the AI chatbot of GPT-3.5 Language Generation Software, interacts with the user naturally, answering short questions, researching information, and even writing code. Marketers might wonder if ChatGPT can help with SEO and how to use it to their advantage. Read on to discover more about using ChatGPT for SEO purposes. Read More
Many businesses try several marketing strategies and invest in paid advertising to promote their brand; however, their conversion rate remains low. The reason for this could be that the brand doesn’t understand how or where to reach its target audience. Read More
On a surface level, Google Ads sound self-explanatory. They are ads on Google, how difficult could they be to understand? Dive below the surface and you’ll come to realise that using Google Ads requires much more nuance and strategy than you would think. This article will help you understand how Google Ads works. Read More
Today, we will talk about how to do an SEO audit to dust off your website and allow it to shine on the search results pages once again. So, let’s take a look at what an SEO audit is and what it includes. Read More
As negative criticism toward X and Musk grew widely, the situation created a promising opportunity for Meta (Facebook). So it’s no surprise that Zuckerberg would build a service that could outshine X. Meta launched the Threads app, a text-based conversation platform, and quickly gained 100 million users on the 5th day. Read More
Nowadays, social media is a part of most people’s daily life. This has had a significant impact on the world of digital marketing. However, simply creating compelling content for your audience might not be enough. Organic and paid social media are two very effective ways to reach your target audience. Read More
To understand lead nurturing, we must first understand lead generation. It is the process of attracting prospects to leave their contact information, such as name, telephone number, email, and even personal interests. Marketers can then use this data to create a marketing plan that includes lead nurturing to convert prospects into customers. Read More
Online systems now protect user data more than ever, which has meant that marketing strategies have had to adapt as companies can no longer use customer data in the same way. However, lead generation is a strategy that supports businesses in creating a customer base without violating privacy rights. Read More
In the digital age, reaching your taget audience through ads on different channels helps build brand awareness, generate sales and grow your business. Therefore, it’s important for business owners and marketers to understand the metrics used to measure the success of those ads. Read More
Some of you may wonder, "Can't I just use any keyword I want?". Unfortunately not! Each keyword has its own level of difficulty. By utilising various tools, we can determine whether a keyword is challenging or easy to rank for. The question then arises: how is keyword difficulty measured? Read More
However, although some applications are available for free download, many users don’t install the apps on their devices for fear that the apps will up their storage. Therefore, Google had an idea to create a progressive web app (PWA) –the development of a normal website to provide an experience just like using an application as much as possible. Read More
Building backlinks isn’t easy for many SEO performers, especially on a newly built website. Getting other websites to link back to your site is challenging, let alone acquiring high-quality backlinks from reputable websites. This is where PBN comes in. Read More
On the YouTube platform, users who opt out of the monthly premium package will encounter brief video advertisements before or during their desired content. These particular ads are known as bumper ads. Online sellers gravitate towards this ad format due to its inherent value and its ability to amplify brand awareness. Read More
You might be familiar with SEO on Google in which you strive to get your website on the first results page. But did you know that you can also get your Facebook page to rank as well? Read on to discover our eight tips to optimise your Facebook SEO and reach your target audience. Read More
Google provides ads in photo format across the Google Display Network or GDN. Today, we will explain what the Google Display Network, as it’s an important tool to help businesses advertise, retarget and remarket to drive sales amongst their target group. Read More
Anyone who conducts online marketing campaigns must keep abreast of the new trends, tools, and types of Google Ads to utilise them effectively. Google Ads are useful for businesses to gain an edge in an increasingly competitive marketing space. Read More
Although redirecting is a great cross-domain technique to show Google that your new URL is the existing website, you must proceed cautiously. SEO performers should be careful about redirect chains, as this issue can be so harmful that it can cause your website ranking to drop suddenly. Read More
SEO experts work hard to get their websites to rank on the first page of Google. But some use shortcuts that don't comply with Google's requirements, causing their websites to be detected for poor quality and ultimately get penalised – this is known as a Google penalty. Read More
DuckDuckGo is a search engine platform that protects personal data usage and does not track data. It now has more than 100 million daily active users. Today, we will introduce DuckDuckGo, how it differs from other platforms, and why so many people are using it. Read More
Travellers’ behaviours and needs have changed post-pandemic, so businesses need to adjust their marketing strategies to address these changes. We have put together three travel digital marketing strategies to help companies adapt to their target audiences' needs and demands. Read More
When it comes to social media content, many struggle to attract engagement, preventing them from reaching their target audiences. The problem is that most writers don’t prioritise their headline, which is the first component of their content with the potential to attract readers. Read More
While UX/UI plays an essential part in website development, those who aren’t web developers may still need to understand what they are and how they differ. To be clear, while UX and UI go hand in hand, they are not the same. This article will help you understand UX/UI and the vital role it plays in website development. Read More
Having a well-designed website is only the first step. Search Engine Optimisation (SEO) is also vital to boosting website quality and ranking higher in search engine results pages. This involves optimising the website's technical and on-page elements, such as meta tags, headings, content, site structure, and speed. Read More
Sustainability is a hot topic these days, but it requires individuals and businesses to pull together for it to be achieved. As individuals, we do what we can, and now most large corporate companies are making sustainability part of their business practices. 2023 is the year of sustainability marketing - but what exactly is it? Read on to discover more. Read More
To do SEO yourself, consider your expertise and the time, cost, and risks involved. After doing so, many decide it’s best to choose the right SEO company to support their SEO needs instead. But how do you select the right SEO company to grow your business? Read More
The degradation of the environment has been accompanied by rapid growth in technology, resulting in issues like global warming, climate change, air pollution, and the melting of Arctic sea ice. This has naturally caused people to become more conscious of environmental issues and their impact on the planet. Read More
To effectively reach the desired target audience, marketers must develop a comprehensive marketing plan that involves creating a well-considered framework. A smart roadmap will allow them to understand how consumer behaviour is changing and remain competitive. Read More
Schema Markup is like a Google search extension, helping users to find your website better and increasing the efficiency of your SEO. But what is Schema Markup, why is it important, and how does it work? With so many questions surrounding this tool, join us in exploring the answers to all of these questions! Read More
Consequently, content is essential for modern marketing. Even though we do not have an online business or sell any products, we can create an income from being the influencer, which this method is called content monetisation. Read More
Before you start data-driven marketing, you should learn about each type of party data first. Party data has 4 kinds: zero-party data, first-party data, second-party data, and third-party data. Today, this article will get you through each type of them. Read More
Recently, Google has launched a brand new advertising tool called “Performance Max” to help you optimise your ads. If you advertise via Google Ads, you may have already seen it. But, if you’re still wondering what Performance Max is and how it can benefit your business, read on. Read More
Businesses know that market research is essential to gain customer insights and create a marketing strategy that targets the right audience. One framework businesses use to develop effective marketing strategies is the STP (segmentation-targeting-positioning) marketing framework. Read More
There are many emerging SEO agencies, all formed with the purpose of providing marketing services to businesses. With so many to choose from, you may be wondering which one you should hire. Is it worth your budget? Or is in-house SEO a better way to go? This article will give you a clear explanation of which is better. Read More
In this article, we will talk about another strategy that always comes side-by-side, this is "Multi-Channel Marketing". This strategy is also more frequently used in today's businesses because it can reach a wider target group. It also helps add more options for customers. Read More
![Top 300 Digital Agencies in Thailand [2023 version]](https://www.primal.co.th/wp-content/uploads/thai-digital-agency.jpg)
Growing strong online might take time, but with help from experts, you can give your brand a shortcut. Partnering with digital agencies to plan and execute your online marketing strategies will save you time and other resources. So we’ve put together a list of the leading digital agencies in Thailand that can help you out. Read More
AI is a regular part of marketing nowadays, and can help with voice recognition, face recognition, complex problem-solving, translation, marketing analysis, target audience analysis, and chat response. Today, we will talk about ChatGPT, the intelligent chatbot that offers human-like responses. Read More
Now it's time to take a look at the O2O marketing model. Let's start with the definition of what the O2O business model is, why it's important in the digital age, and examples of companies in Thailand that apply the O2O business model. Read More
When you're writing content every day, sometimes you need help to come up with ideas. Today we'll introduce content pillars, a tool to help you organise your brand's communications, generate new ideas, and produce engaging content for your readers. Read More
Despite there being a variety of marketing strategies for businesses to choose from these days, there is one approach that every business must adopt to be truly successful. This is called the customer-centric approach. Read More
Digital marketing has reduced sales constraints that initially only allowed businesses to reach a small number of customers at a high cost. Companies can now increase their channels to get more customers and generate more sales at a lower price. Read More
The newest technology trend is Artificial Intelligence (AI). Many industries and businesses use AI to support their workforce and grow their businesses. But, as the adoption of AI technology increases, many employees are concerned that AI might one day replace human resources. Read More
Everything in this era is data-driven and as the world is evolving so fast. So for this reason, every organisation must know how to adapt to the digital world to keep up with modern times. That's why the term "Digital Transformation" has now become a new buzzword. Read More
Online marketing is a widely used and ever-growing form of marketing for e-commerce businesses. Research from eMarketer found that online marketing grew by 26% in 2020, and 17% in 2021, which implies an estimated growth of 11% year-on-year. Read More
In this day and age where social media has such a significant influence on the behaviour of online consumers, the online marketing environment is becoming more and more intense. Content can be categorised into different types. Today, we will look at the content matrix strategy, a marketing technique hidden within content writing. Read More
Who knew the little texts we send could do so much for business? SMS has come a long way since its 80s debut and now it's a total powerhouse for companies big and small to reach out to customers and rack up those sales. Ready to unlock its full potential? Here's how. Read More
With the sun setting on the ‘New Normal’ and the rise of the ‘Next Normal’, things are bound to change once again. So, what should brands do to stand out amongst the competition? Read on to hear from the digital marketing experts at Primal and find out how to future-proof your digital marketing strategy and ready your business. Read More
In today’s world, technology and the internet are a part of almost every aspect of our lives. No matter what you do, these two things are likely to be involved, especially when you’re marketing your business. It’s only natural that when the world changes, companies must adapt to make it easy for customers to access their products and services. Read More
Nowadays, the number of internet users in the country reached 53.62 million out of a total population of 69.8 million. 94% of those internet users choose to shop online. That's why digital marketing is essential for businesses. So, let's discover more and find out exactly what digital marketing is and why it plays such an important role nowadays. Read More
Core web vitals are the essential metrics Google Search Console uses to measure user experience (UX) and a website’s efficiency; it then uses this information to rank websites on search engine results pages. Therefore, core web vitals are something website creators should take seriously. Read More
In the marketing world, there are a variety of tools you can use to grow your business. SEO is the most well-known, but when we talk about SEO, it’s impossible not to mention SEM, as they go hand-in-hand. Read More
When it comes to the marketing techniques that help attract more customers, the first things that many people think of are the sales and marketing funnels. You've likely heard these two words before, and as they sound similar, you might assume they serve a similar purpose. So, what's the difference between a sales funnel and a marketing funnel? Read More
Full-funnel marketing combines a marketing funnel and a sales funnel. It is a marketing plan that starts by creating awareness and attracting people's interest. The aim is to motivate people to visit, or consider visiting your website. As it pushes people down the funnel it will encourage them to get to know more about your products or services to consider purchasing before finally going on to make a purchase. Read More
Websites are the foundation of the internet; they play an essential role in all our lives. But building a website still takes time, knowledge, and expertise. Nowadays, there are many tools to help you, such as WordPress and Wix. But which one should you choose? Let's explore both and see which would fit your business and website requirements best. Read More
In online marketing, there are many tools to help you analyse and manage your activity, but the main point of most online marketing tools is to analyse the efficiency of your online campaigns and content pieces by tracking your conversions. Read More
In general, people measure the success of their SEO efforts by the ranking of their website on Google. However, as we can see from insights on Google Analytics and Google Search Console, there are many other ways to measure SEO success. Let's look at the 7 important SEO KPIs you should be tracking in Google Analytics. Read More
In the business world, it’s well known that if you want to grow sales for your brand, you need effective SEO to drive traffic to your website and enhance your online presence. However, did you know that sometimes a website’s traffic comes from bots, not real users? Let’s take a closer look at what bot traffic is and how it can affect your SEO. Read More
Phishing is a type of cybercrime, often carried out by criminals creating websites that impersonate a trustworthy website, such as a bank or social media account. The word 'phishing' is pronounced 'fishing', which is appropriate as the terms share the same connotations of catching something using a hook or a lure. Read More
In this day and age, social media plays a significant role in our daily lives. It’s used as a communication medium for individuals and organisations, and keeps the whole world connected. Today, we’ll introduce you to Hootsuite, a tool that will help you operate and manage your social media channels more efficiently. Read More
Technology is constantly developing, and new technologies are popping up all the time, such as Artificial Intelligence (AI), Blockchain, the Metaverse and NFTs. Web 3.0 is another technology we can look forward to in the future that’s set to change our lives. Let’s learn more about what this could mean for our online future. Read More
Technology plays a big part in our lives in the digital age, and almost everything is available digitally - even art. Although you’re likely familiar with NFT art, you might not know how or where to buy or sell NFT art. Let us introduce you to three popular platforms. Read More
A website is the first port of call for people looking for more information about your product or services via search engines. Therefore, your website must rank highly. A sitemap is one technique that will help search engine bots find your website. Read More
The world is constantly changing, and technology is always evolving. The next internet era, Web 3.0, is set to provide a better online world. Let’s look at how Web 3.0 will impact our lives and businesses. Read More
Over the last few years, digital assets like NFTs have attracted considerable attention and become a great way for people to make money. So, what is NFT art and how do you create it? Read on to discover the answers. Read More
TikTok, the Chinese-based social networking platform, was launched in 2018 and has since gained immense popularity both in China and worldwide as a platform to share short video clips such as dance clips, lip-syncing, challenges, and other entertaining content, including product reviews, short cooking lessons and crafting tutorials. Read More
Cookie consent is the action of a website visitor giving their permission for cookies to be used to collect data and personal information for website optimisation and marketing purposes. This consent must be granted under the Personal Data Protection Act (PDPA). Read More
Facebook’s chat application is primarily a communication tool, but it can also be a great tool for driving revenue and growing your business. However, after updating to iOS 14 or 15, many notice that they no longer receive Facebook Messenger notifications, which is clearly a big issue, especially for businesses that rely on it. Read More
Having a healthy number of followers on TikTok is the key to success for any brand. A high number of followers means increased engagement, including your number of Views, Likes, Shares and Comments. This increased engagement then boosts your visibility. Read More
As with other social media channels, the time you post on TikTok is important and needs consideration to identify the best time to post on TikTok to reach your target audience. In this blog, we will tell you the best times to post on TikTok in 2022. Read More
Social media channels are essential for marketers these days as it’s where potential customers spend time online. But in order for a brand to market itself on social media effectively, it must have a deep understanding of the social media trends. Today we will highlight the top 5 social media trends marketers need to know about for 2022. Read More
Nowadays, we consume news and information from various kinds of media. YouTube is a famous and influential social media platform where many people create their own channels to host their content. Today, we will share the top 10 Thailand Youtubers in 2022 under 5 categories: Read More
The most valuable thing in the world is knowledge, so today, we’re sharing our knowledge with you. Here is the rundown of 5 of Thailand’s top TikTok influencers in 2022 who also choose to share their knowledge with the world for free! Read More
Becoming a YouTuber is most people’s dream job, but it’s not something everyone can succeed at. Here is the list of the top 10 YouTubers or YouTube channels in the world right now. Let’s see why they are so successful and how they’ve become the highest-paid YouTubers in the world. Read More
The world is moving at a fast pace, and so must we in order to keep up and reach our full potential. Your perspective on many topics, including marketing, business and tech, is likely to have been broadened by the tech and business influencers in Thailand that we've included in this article. Read More
Google Analytics 360 provides you with actionable insights. It can analyze data and make helpful reports that allow… Read More
Although Messenger is a well-known chat application, many still aren’t aware of all the app’s features,… Read More
Those of you with a Facebook account are probably already familiar with the Messenger app. For… Read More
Google Analytics or GA is an essential tool that website owners must use! Google is constantly updating Google… Read More
Google Analytics is a tool for you to track and analyse your website activity quickly and… Read More
Facebook Business Accounts support your online business by generating brand awareness, engagement, and profits. What Is Facebook… Read More
Email Marketing in Thailand is considered one of the best marketing strategies to reach a specific… Read More
HubSpot is a platform designed to help you manage your entire business, from marketing and sales… Read More
Keywords are words, phrases or sentences that people use to find what they want on a… Read More
A call to action is the ultimate push to motivate your customers to take the action… Read More
Wondering what exactly HTML is? HTML stands for Hypertext Markup Language. Read More
UTM is a tool that helps measure marketing results by examining… Read More
The 404 Page Not Found problem is one of the biggest problems web… Read More
Facebook Pixel is a measurement tool that measures the effectiveness of the ads you place. This… Read More
Responsive Web Design refers to a website design that enables the… Read More
A local SEO strategy is another way to increase visibility for your business by using… Read More
You can easily create a Facebook page if you have a Facebook account. There are two types of… Read More
Video content is one of the best methods for presenting content in an easy to understand… Read More
YouTube Shorts is a tool or, more accurately, a new feature from YouTube… Read More
LINE OpenChat is a new online chat room within the LINE application, which… Read More
Facebook (Meta) is always updating its ad policies in response to changes in user privacy rights. Read More
Google My Business (now referred to as Business Profile) is a free… Read More
The meaning of keyword stuffing is using keywords repeatedly within your web pages in an unnatural… Read More
Have you ever wondered how many different services LINE has and what they are? Even though… Read More
At the end of 2021, Facebook (or should we say, Meta) announced that it would change… Read More
On social media, images are often the first thing that catches the eye, even before captions,… Read More
Most businesses are interested in SEO these days, primarily to get their website onto the first… Read More
There are many ways to find keywords, including using keyword tools. This is very popular, especially… Read More
This article is perfect for digital marketers or business owners who want to get their website… Read More
How is remarketing different from retargeting? To be honest, remarketing and retargeting are pretty much the… Read More
Remarketing is one of the most popular and effective marketing methods used by businesses worldwide. What… Read More
Is online marketing the same as digital marketing? Many people still get confused –… Read More
Recently, some LINE users may have noticed that their LINE Timeline was replaced with a triangle… Read More
B2B marketing strategies are different from B2C marketing strategies, especially in the digital era where online… Read More
A domain name is a website name. It helps users remember your web address easily and… Read More
In our previous article, we got to know what GDN is. So today, we will explain… Read More
White hat, grey hat and black hat SEO all use backlinks from other websites. To prevent… Read More
There are typically 3 types of SEO: on-page SEO, off-page SEO, and technical SEO – all… Read More
An NFT or Non-Fungible Token is a digital asset representing ownership of real-world objects. Read More
It has been two years since the start of the seemingly neverending pandemic, which has caused… Read More
What is GDN? It stands for Google Display Network. It’s a Google advertising tool for displaying your ads… Read More
B2B is a business model that focuses on commerce between two businesses; this could be anything from selling… Read More
What is a content gap analysis? It is a strategic method of finding gaps in the content on… Read More
Google Trends is a tool that makes it easy for users to find information about people’s Google searches. Read More
Most marketing activity happens online, especially in this day and age where customers spend hours on… Read More
The key element for campaign success is your SEO strategy. Many of you are no doubt… Read More
When talking about content marketing, it can be categorised into many different types. Mostly, it’s categorised… Read More
We’ve been familiar with the term ‘E-Commerce’ for some time, but now we have ‘Social Commerce’. So, what’s… Read More
In the digital world, it’s not surprising that even influencers have been digitalised. But what is a virtual… Read More
What is YouTube SEO, and how does it work? The goal of YouTube SEO is to… Read More
There are two main types of SEM strategy: Organic Search (SEO) and Paid Search (PPC), both… Read More
Many companies enjoy utilising Google Ads (previously Google Ad Words), an amazing tool for strategically… Read More
Backlinks are a popular SEO technique, but are they expensive? The short answer is yes, backlinks are expensive, but they can also be profitable. Backlinks are links that "point" to your website. Backlinks are one of the most important aspects of SEO. When search engines crawl your site, they look at the links that point to your website. Read More
Are you looking to create more content to promote your business? If you are new to the world… Read More
Like so many aspects of our lives, the majority of marketing activity is now happening online. Customers spend… Read More
Most people would agree these days that they can barely remember how their lives were before this all… Read More
In this day and age, it is undeniable that almost all businesses have an online presence. Advertising via… Read More
Online businesses today have many channels to choose from, and most of them are free. It is natural… Read More
In today’s world your website is like your storefront. Websites are viewed as branches for product and service… Read More
Many businesses these days are keen to do SEO (Search Engine Optimisation) to get their website ranked on… Read More
If you are wondering why it’s so important to be ranked on the first Google search results page,… Read More
Link building is crucial to increase your website’s ranking on search results pages. It’s an essential SEO tool. Read More
If you are an expert in digital marketing, you may already be familiar with many of these terms. Read More
Nowadays, most people are familiar with Online Marketing. In this article we will clarify the true definition of… Read More
In the wake of COVID-19, the digital world has never been more in-demand or more competitive. Nowadays, if… Read More
If your business is based in China, or are thinking of targeting the massive market, you can’t overlook the… Read More
One thing we learned in 2020 is that change can happen without warning. Of course, every change has… Read More
Even now people are still wondering what SEM is and how it’s different from SEO. We have created… Read More
If you carry out digital marketing without monitoring the results, you are essentially ‘flogging a dead horse’ because… Read More
It is common for any technology to require updates, whether it’s a social media platform or IT manufacturer. Read More
Saying that a website is important for a business is an understatement nowadays, since having a website is… Read More
You must have heard the saying “content is king”, and in an era where marketing rules over the… Read More
The competition in the market today is incredibly tough since anyone can be a business owner and use… Read More
Thai internet users have been familiar with the concept of social media for quite some time. It really… Read More
CPAS by Facebook stands for Collaborative Performance Advertising Solution, a form of Facebook advertisement that allows brands to collaborate with e-commerce platforms like Lazada and Shopee to sell their products. Read More
As an average person browsing the internet, what are some of the issues that annoy you when visiting… Read More
If you’re in the process of launching a new online business, you’ve probably started to plan how to… Read More
Believe us, if you knew how many Thais sold things through IG, you would be surprised. The… Read More
These days, businesses have to be online. If not, they have less chance of surviving in the long… Read More
Recently, Facebook has launched many tools and features that help support business operations, including its advertising platform, the… Read More
When we visit websites as a user, it can be annoying to navigate incessant pop-up ads that keep… Read More
Nowadays, everyone has heard of digital marketing. It has become a much-used tool to help businesses survive in… Read More
To sum up 2020 in one sentence: “what happened to our world!?”. We started 2020 with the COVID-19… Read More
The pandemic has caused the business environment to become volatile and has certainly impacted consumer behaviour during COVID-19. Almost all… Read More
Discover why working with a micro or nano online influencer might just be the best marketing approach for… Read More
Still using the same Instagram tips and tricks you learned a few years ago or even a year ago? Well… Read More
Who doesn’t want more hits on their website? Majority of businesses nowadays are online and wish to increase their presence… Read More
As digital marketing has become the back bone of most companies, there have been several misconceptions formed with regards… Read More
Ever wondered what you could do about users who visit your page but never complete a purchase? With remarketing… Read More
Instagram “Stories” and “Live” have really brought the company to the higher echelons of digital marketing. With the changes… Read More
2018 has been a huge year for Instagram as the social media network has stepped up its efforts to… Read More
In today’s rapidly changing, fast-paced marketing world, success in most businesses, and especially online, is often limited by how well… Read More
Instagram started off life as a small indie app for artistic types, but has quickly grown into one of the… Read More
It’s no secret that Facebook’s much-hated feed purge has led to a very dramatic decline in organic reach. A study… Read More
In less than a year, according to Entrepreneur associate editor Erin Schultz, 80 percent of all online content will be… Read More
For local businesses, Google AdWords is a remarkably valuable tool for attracting website traffic and turning web users into… Read More
Managing your brand’s social media presence is a full-time job all by itself. From creating and publishing content, to engaging… Read More
Voice search is decidedly gaining momentum these days, and for good reason — it’s fast, user-friendly, allows you to search… Read More
A number of factors will affect digital marketing trends in Thailand in 2018. These factors will centre around precisely… Read More
When managed carefully, PPC can be a highly effective part of your digital marketing campaign. However, if not… Read More
Mobile users are goal oriented. What does this mean? A mobile user uses a website completely different to how a… Read More
If you’re not on the first page, you might as well not be on the internet. With over 66% of… Read More
While we’ve used primarily hotel examples in this article, these strategies are applicable to hospitality, travel and lifestyle… Read More
Previously we talked about the importance of landing pages in a lead generation funnel. Right now your landing page… Read More
Do you have an event you’re trying to promote? Perhaps you have a new condo building opening or a pre-sale… Read More
We saw Facebook launch their Facebook Events app last year, and it didn’t really take off. They’ve now… Read More
With the upcoming Royal Cremation Ceremonies for the late King in October 2017, digital agencies running online paid media should… Read More
Delivering Agile Web Design & Development to Thailand Brands Brochure Websites eCommerce Websites Custom Applications Mobile Functionality & aesthetics… Read More
Give your business some bite by choosing Primal for your company’s internet marketing services. Our agency’s specialist team boasts… Read More
According to the Chinese lunar calendar, 2017 is the Year of the Rooster; this particular zodiac sign is pinned as… Read More
Google My Business is a free tool that allows you to manage how your business information… Read More
If you are planning to optimise a website, an SEO technical audit is the all-important first step. It ensures a… Read More
The halfway point of 2016 has come and gone. As we enter the third quarter, businesses across Thailand are looking… Read More
Dynamic Keyword Insertion (DKI) is an advanced feature on Google AdWords, making it possible to have ad text copies… Read More
Search Engine Optimisation (SEO) is an unavoidable strategy for online business in today’s digital landscape. It is most important… Read More
Google AdWords: 6 Ad Extensions To Improve Your ROI Today What Are Ad Extensions? Ad extensions are clever add-ons from… Read More
If you aren’t currently advertising online your business is most likely going to fail within the year of now. Read More
With a new year often comes a revived vigour to get things done, and rightly so. If you are considering… Read More
When it comes to digital marketing, it can be easy to channel all your energy into your SEO… Read More
The face of advertising has undergone a complete make over in the last decade. No longer are giant placards, or… Read More
As we begin winding down the monstrous digital year that has been 2015, all the marketing experts are looking towards… Read More
The internet can be a scary place if you weren’t born into it. If you’re not a natural computer whiz… Read More
One of the biggest goals of any business is to develop a solid following. As more and more of us… Read More
In this article, we will talk about another strategy that always comes side-by-side, this is "Multi-Channel Marketing". This strategy is also more frequently used in today's businesses because it can reach a wider target group. It also helps add more options for customers. Read More
Growing strong online might take time, but with help from experts, you can give your brand a shortcut. Partnering with digital agencies to plan and execute your online marketing strategies will save you time and other resources. So we’ve put together a list of the leading digital agencies in Thailand that can help you out. Read More
AI is a regular part of marketing nowadays, and can help with voice recognition, face recognition, complex problem-solving, translation, marketing analysis, target audience analysis, and chat response. Today, we will talk about ChatGPT, the intelligent chatbot that offers human-like responses. Read More
Now it's time to take a look at the O2O marketing model. Let's start with the definition of what the O2O business model is, why it's important in the digital age, and examples of companies in Thailand that apply the O2O business model. Read More
When you're writing content every day, sometimes you need help to come up with ideas. Today we'll introduce content pillars, a tool to help you organise your brand's communications, generate new ideas, and produce engaging content for your readers. Read More
Despite there being a variety of marketing strategies for businesses to choose from these days, there is one approach that every business must adopt to be truly successful. This is called the customer-centric approach. Read More
Digital marketing has reduced sales constraints that initially only allowed businesses to reach a small number of customers at a high cost. Companies can now increase their channels to get more customers and generate more sales at a lower price. Read More
The newest technology trend is Artificial Intelligence (AI). Many industries and businesses use AI to support their workforce and grow their businesses. But, as the adoption of AI technology increases, many employees are concerned that AI might one day replace human resources. Read More
Everything in this era is data-driven and as the world is evolving so fast. So for this reason, every organisation must know how to adapt to the digital world to keep up with modern times. That's why the term "Digital Transformation" has now become a new buzzword. Read More
Online marketing is a widely used and ever-growing form of marketing for e-commerce businesses. Research from eMarketer found that online marketing grew by 26% in 2020, and 17% in 2021, which implies an estimated growth of 11% year-on-year. Read More
In this day and age where social media has such a significant influence on the behaviour of online consumers, the online marketing environment is becoming more and more intense. Content can be categorised into different types. Today, we will look at the content matrix strategy, a marketing technique hidden within content writing. Read More
Who knew the little texts we send could do so much for business? SMS has come a long way since its 80s debut and now it's a total powerhouse for companies big and small to reach out to customers and rack up those sales. Ready to unlock its full potential? Here's how. Read More
With the sun setting on the ‘New Normal’ and the rise of the ‘Next Normal’, things are bound to change once again. So, what should brands do to stand out amongst the competition? Read on to hear from the digital marketing experts at Primal and find out how to future-proof your digital marketing strategy and ready your business. Read More
In today’s world, technology and the internet are a part of almost every aspect of our lives. No matter what you do, these two things are likely to be involved, especially when you’re marketing your business. It’s only natural that when the world changes, companies must adapt to make it easy for customers to access their products and services. Read More
Nowadays, the number of internet users in the country reached 53.62 million out of a total population of 69.8 million. 94% of those internet users choose to shop online. That's why digital marketing is essential for businesses. So, let's discover more and find out exactly what digital marketing is and why it plays such an important role nowadays. Read More
Core web vitals are the essential metrics Google Search Console uses to measure user experience (UX) and a website’s efficiency; it then uses this information to rank websites on search engine results pages. Therefore, core web vitals are something website creators should take seriously. Read More
In the marketing world, there are a variety of tools you can use to grow your business. SEO is the most well-known, but when we talk about SEO, it’s impossible not to mention SEM, as they go hand-in-hand. Read More
When it comes to the marketing techniques that help attract more customers, the first things that many people think of are the sales and marketing funnels. You've likely heard these two words before, and as they sound similar, you might assume they serve a similar purpose. So, what's the difference between a sales funnel and a marketing funnel? Read More
Full-funnel marketing combines a marketing funnel and a sales funnel. It is a marketing plan that starts by creating awareness and attracting people's interest. The aim is to motivate people to visit, or consider visiting your website. As it pushes people down the funnel it will encourage them to get to know more about your products or services to consider purchasing before finally going on to make a purchase. Read More
Websites are the foundation of the internet; they play an essential role in all our lives. But building a website still takes time, knowledge, and expertise. Nowadays, there are many tools to help you, such as WordPress and Wix. But which one should you choose? Let's explore both and see which would fit your business and website requirements best. Read More
