What Is Lemon8 And Why Your Brand Needs To Be On It

There’s a new social media superstar in the industry; say hello to Lemon8! Owned by ByteDance, the same masterminds behind Tiktok, Lemon8 made its debut in Japan in 2020 and then finally reached its users in the USA and UK in 2023. This trendy social media app quickly gained a lot of attention in the marketing world because of its unique mix of features – it combines the best of both worlds from Instagram and Pinterest. Gen Z users, particularly, have flocked to this app since it offers a fresh platform for creators and brands to engage with a more younger audience.

What Is Lemon8 Used For?

You are probably wondering what Lemon8 is exactly used for. Lemon8 is more driven toward catering to a lifestyle-focused community interested in fashion, food, wellness, and more. Users are encouraged to share photo carousels with highly visual content that can be designed via their own suite of in-app editing tools. 

Although Lemon8 supports various content formats, photo carousels seem to be a popular choice among its users. These carousels allow users to compile multiple swipeable photos into a single post, offering a dynamic way to share content ranging from meal planning to weekly outfit inspiration.

Advantages of Lemon8

Now that you know what Lemon8 is used for, let’s move on to the advantages it can bring to your marketing efforts. 

Enticing visual content plays a critical role in capturing consumer engagement in industries like fashion, travel, food, and wellness. Lemon8’s advantages lie in its cost-effectiveness, especially for brands considering influencer collaborations. Being relatively new, Lemon8 offers a more affordable entry point for brands to partner with creators still growing their audiences. 

Another key advantage is that Lemon8 allows longer captions – which means you can write detailed storytelling and product or service descriptions. This feature is a powerful tool for content creators and brands alike because it allows users to engage more deeply, review their decisions carefully, and influence their purchasing decisions accordingly. 

Disadvantages and Challenges

While there are many opportunities on Lemon8, it is also important to consider some of the challenges. 

This is still a fairly new and growing app in the industry, which means it might be difficult to fully realise its long-term viability, scope out the potential for its user base growth, and understand how it could benefit your business in the long run. It’s important for both brands and creators to balance their resources spent on this platform and weigh the benefits versus other established channels. Besides, with constantly changing algorithms, it’s always a learning curve to understand the best content strategies. 

Earning Opportunities on Lemon8

Lemon8 offers various methods for monetisation, but most are done through influencer collaborations. Brands tend to collaborate via cost-effective partnerships with content creators to design and produce content such as “5 New Cafes You Should Check Out,” or product/service reviews or highlight posts, and local business promotions. With strategic collaborations, brands can count on exposure, and brand awareness and drive sales directly through visually appealing and persuasive content.

Here’s How Lemon8 Can Boost Your Brand Awareness

To truly utilise Lemon8’s power, it is important to engage with the community, use Lemon8’s built-in tools for content creation, and explore a variety of content formats to expand your visibility and target audience engagement. Furthermore, for fashion, travel, and wellness industries, opting for beneficial influencer collaborations is a great strategic decision and can amplify your brand’s credibility, trust, and reach to existing and potential target customers. 

Lemon8’s Impact on the Digital Marketing Industry

Marketers and brands considering incorporating Lemon8 into their social media strategies will first need to acknowledge the unique and visually appealing content its users usually look for and whether it fits their branding style. Lemon8’s features, such as templates, image retouching, and product tagging, allow creators to generate and share native content, which can boost visibility and engagement.

However, as we discussed before, Lemon8 has been heavily based on user-generated content so far, and this has partially been the reason why major brand names have not debuted their presence on this platform yet. Regardless, this is also a window of opportunity for brands who can be early adopters instead, secure unique brand handles, and explore content trends that are relatable to their target audience. 

Despite Lemon8’s rising popularity and the excitement surrounding this app, there are still some concerns about its long-term reliability and whether it will be able to compete and sustain with established and existing social media giants. However, it is always wise for marketers and brands to keep themselves in the loop with exciting new platforms in the market, like Lemon8, and consider how they might be able to fit it into their digital marketing strategies. You never know when Lemon8 might rise up to become the next big thing! 

Supercharge Your Business With Lemon8

So there you have it—now you are all updated on what Lemon8 is and how to use it for your brand. As Lemon8 continues to grow in popularity, its impact on the digital marketing scene and how brands can promote themselves in new and better ways will also continue to evolve. If your target audience is millennials, Gen Z, and beyond, Lemon8 is definitely a promising new channel you should consider exploring.

However, exploring new terrains for your brand can be a demanding task on top of existing marketing strategies. It also requires a nuanced understanding of Lemon8’s features and audience behaviours. To help support your brand, consider partnering with a specialised social media marketing agency in Thailand like Primal. Join our list of hundreds of happy clients who have trusted our award-winning agency to help them explore new platforms and conquer them. 

With Primal by your side, you can expand your digital footprint with confidence, engage your target audience effectively, learn more about your audience on a deeper level, and ultimately achieve your business goals. 

Contact us today for a consultation – no strings attached.