Thailand has a deep-rooted connection with beauty pageants that goes beyond glamorous events. It is a cultural phenomenon with a surprisingly long history. Many people are unaware that these dazzling competitions have evolved into a full-blown business industry in Thailand, generating significant revenue. Read More
Nowadays, data is compared akin to the value of gold. Customer data is the lifeblood of any successful business. Businesses generate a vast amount of data from various sources, including websites, mobile apps, social media interactions, email campaigns, and customer relationship management (CRM) systems. However, managing this scattered data effectively can be a challenge. This is where Customer Data Platforms (CDPs) come into play. Read More
Get ready for a spicy ride because Thailand's restaurant scene is sizzling hot! Fueled by the nation's love affair with all things fiery, a new dining trend has taken centre stage: Suki Hot Pot. But forget the communal pot of boiling broth you might be picturing. Suki Hot Pot restaurants, a dining concept that combines the warmth of traditional hot pot cooking with a modern twist. Read More
In website design, creating a visually appealing and user-friendly website is crucial to ensuring it ranks well in search engine results. This is where wireframes come into play. But what are wireframes exactly, and what are they used for? Think of them as skeletal blueprints that map out the structure and layout of your website, forming the foundation for a successful SEO strategy. This blog will discuss what is a wireframe, what are they used for, and their role in website design and SEO optimisation. Read More
Have you scrolled through TikTok lately and come across the term "That Girl"? It's practically everywhere! But who exactly is "That Girl", and why should marketers care? Buckle up because we're about to dive into this trend and explore what it means for modern women and how brands can leverage it for success. Read More
Old Money Style isn't about showing off or following fleeting fads. It's about quiet confidence, always looking great, and feeling comfortable in your own skin. It's the kind of style that whispers "quality" and "put-together" instead of screaming with loud colours and flashy logos. Think crisp white shirts, tailored trousers, and cosy cashmere sweaters – clothes you can wear for years. Read More
In the fast-paced artificial intelligence (AI) scene, each new development brings us a step closer to more intuitive and powerful AI systems. Among the latest milestones in this journey is Google's unveiling of Gemini AI 1.5 Pro. This blog post offers an in-depth look at what makes Gemini AI 1.5 Pro a noteworthy advancement in the field of AI language models. Read More
It's an exciting time in the world of fashion and music! K-pop idols and luxury brands are teaming up, and this partnership is reshaping how we think about global style and sophistication. Luxury brands, traditionally seen as exclusive and often Western-centric, are now embracing the dynamic world of K-pop. This move showcases K-pop's global appeal and highlights how cultural collaborations can redefine what luxury means today. Read More
Lemon8 is a social media platform that has quickly gained attention in the marketing world due to its unique blend of features reminiscent of Instagram and Pinterest. Owned by ByteDance, the same company behind TikTok, Lemon8 debuted in Japan in 2020 before reaching users in the U.S. and U.K. in 2023. The app has been particularly successful in capturing the interest of Gen Z users, offering a fresh avenue for creators and brands to engage with a young, vibrant audience. Read More
The digital marketing landscape is ever-evolving. Retargeting in advertising is a pivotal strategy for businesses aiming to boost their sales figures. This approach is focused on re-engaging individuals who have previously interacted with a brand but did not convert, which is considered an "out of sight, out of mind" situation. Read our blog to understand what retargeting means in the advertising and marketing industry. We will focus on the intricacies of retargeting techniques designed to enhance sales and ensure that your brand remains top-of-mind for potential customers. Read More
In a constantly evolving world, how we communicate, connect, and conduct business also undergoes transformation. Amidst these changes, a concept that has gained momentum and proven its significance across various sectors is the "8C strategy." Read More
In recent years, the entertainment scene has been transformed by a remarkable trend that has captivated audiences worldwide - the surge in popularity of survival-themed content. This genre has garnered a global following and marked a significant shift in viewer preferences towards more engaging and immersive viewing experiences. Read More
Gone are the days when the traditional 4Ps of marketing—Product, Price, Place, Promotion—were the rule. With the rise of the digital era, the shift towards a more dynamic and customer-centric approach is evident: the 4E Marketing Strategy. This blog will explain what 4E Marketing is and its critical role in sculpting the future of digital marketing. Read More
if we take a closer look, the past couple of years have seen a fascinating shift. The magic touch for enhancing fortune isn't just for individuals anymore. Many brands and businesses have cleverly woven the concept of "Mutelu" (mixing magic with belief) into their marketing strategies, introducing the world to "Muketing" (a blend of magic and marketing). This trend is taking the digital marketing scene by storm, proving that a little belief in the magical can go a long way. Read More
