“That Girl” – TikTok’s Hottest New Trend And Why Marketers Love It

Have you scrolled through TikTok lately and come across the term “That Girl“? It’s practically everywhere! But who exactly is “That Girl”, and why should marketers care? Buckle up because we’re about to dive into this trend and explore what it means for modern women and how brands can leverage it for success.

Yoga woman cooking homemade salad healthy food


What is the “That Girl” Trend?

Simply put, the “That Girl” trend on TikTok is an aspirational lifestyle trend focused on self-improvement and empowerment. It’s about becoming the best version of yourself, inside and out. Think waking up early, crushing a workout, whipping up a healthy smoothie, and acing those goals – all while looking effortlessly put-together.


So, What Makes Up “That Girl”?

“That Girl” embodies a range of positive qualities. She’s organised, prioritising healthy habits like exercise and mindful eating. She’s productive, crushing her to-do list and setting ambitious goals. But it’s not just about the grind! “That Girl” also knows the importance of self-care – journaling, meditation, and taking time for hobbies she enjoys. Let’s face it: achieving goals is much easier when you feel good and energised!


Living the “That Girl” Life

“That Girl” might whip up a smoothie bowl for breakfast, but that doesn’t mean there’s one right way to live this life. The “That Girl” trend is all about finding what works for you. It could be journaling before bed or hitting the gym at lunchtime. It could be organising your workspace or learning a new skill. The key message is creating a routine and habits that make you feel empowered and in control.

Where Did “That Girl” Come From?

This trend isn’t exactly rocket science. Several factors contributed to its rise:

  • Women Connecting on Social Media: Platforms like TikTok and Instagram have become hubs for women sharing their journeys and inspiring each other. Seeing others achieve their goals can be incredibly motivating.
  • Media Influence: Magazines and websites have long portrayed an image of the “perfect” woman. “That Girl” is a modern twist, focusing on self-driven success rather than unrealistic beauty standards.
  • Equality in Focus: There’s a growing desire for equality, and “That Girl” embodies the idea that women can be strong, independent, and successful in all aspects of life.
  • COVID-19 Impact: The pandemic made many re-evaluate our lives and priorities. “That Girl” trend on TikTok taps into this desire for self-improvement and creating a fulfilling routine.


Why Should Marketers Care About “That Girl”?

“That Girl” trend on TikTok is a powerful demographic for marketers to consider. Here’s why: 

  • She’s Got the Power to Purchase: “That Girl” often has a good job and disposable income. She’s willing to invest in products and services that help her achieve her goals, whether it’s a new fitness tracker, healthy meal delivery service, or a stylish planner.
  • She Sets Trends: “That Girl” is a trendsetter! Her choices influence what other women buy and do.
  • She Wants Positive Brands: “That Girl” wants to support brands that align with her values – think sustainable products, ethical practices, and a focus on empowering women.


Marketing to “That Girl”: Your Playbook

So, how can you tap into the power of “That Girl”? Here are some tips:

  • Develop Products and Services for “That Girl”: Think fitness apps, healthy snacks, productivity tools, or even self-care subscription boxes.
  • Embrace the “That Girl” Image: Use visuals and messaging that resonate with “That Girl” in your marketing campaigns. Showcase strong, independent women who are crushing their goals.
  • Content Marketing Magic: Create blog posts, social media content, and videos that align with “That Girl’s” interests. Think tips on healthy eating, goal setting, or productivity hacks.
  • Influencer Power: Partner with influencers who embody the “That Girl” spirit. This can be a fantastic way to reach your target audience organically.


The Takeaway

The “That Girl” trend on TikTok is more than just a hashtag; it’s a powerful movement about self-empowerment and living a fulfilling life. By understanding this trend and tailoring your marketing strategies accordingly, you can connect with this influential group of women and achieve brand success.

Sporty woman in sports clothes sitting on floor with dumbbells and protein shake


Ready to Leverage the “That Girl” Trend?

If you want to incorporate rising trends into your marketing strategy, partner with an award-winning social media marketing agency like Primal Digital Agency in Bangkok. Our team of experts in digital marketing and trend analysis can help you develop a marketing strategy that resonates with “That Girl”. It’s time to supercharge your brand to the next level. 

Contact us today for a consultation – no strings attached.