What Is A Digital Agency & Why Do You Need One?
In today’s world, technology and the internet are a part of almost every aspect of our lives. No matter what you do, these two things are likely to be involved, especially when you’re marketing your business. It’s only natural that when the world changes, companies must adapt to make it easy for customers to access their products and services. Of course, not everyone is experienced in online marketing, and that’s where the expertise of a digital marketing agency can help you.
What is a Digital Agency?
A digital agency or digital marketing agency is an organisation that provides digital marketing services to help businesses achieve their goals.
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What does a Digital Agency do?
A digital agency is responsible for crafting a digital marketing strategy that enables businesses to reach customers across various channels. Their services might include:
Organic Search or SEO
SEO (Search Engine Optimisation) is essential nowadays as it ensures your business is seen by customers, boosts your ranking on the search engine results pages, and increases visitors to your website, hopefully resulting in increased sales.
Paid Ads or SEM
SEM (Search Engine Marketing) is similar to SEO, but it involves you paying money to appear on search engine results pages as an Ad.
Social Media Marketing
Social media channels, such as LINE, Instagram, Facebook, and Twitter, should be used by businesses to promote their products and services to potential customers. A digital marketing agency will study your competitors, industry, and target audience to create a social media strategy that gets maximum results.
Streaming, whether via a computer, mobile phone, tablet, or smart TV, is another way to make money and increase your business opportunities, as it can be viewed anywhere at any time.
A digital agency will have the right tools and expertise to manage the distribution of many emails to large databases efficiently and effectively.
Influencer marketing involves influencers or online celebrities promoting your products, which is considered a “Soft Power” that can help increase sales. A digital agency will have a list of celebrities on hand, so they can help you find the person most suitable for your business and negotiate a competitive rate with them, therefore helping your business save money.
Why Use a Digital Agency for Online Marketing?
A digital agency offers a full range of online marketing services. Those who are just starting out or lack time may prefer to enlist the services of an agency with the expertise and knowledge to manage their digital marketing activity. A digital marketing agency will also produce an in-depth analysis of consumer behaviour and your competitors, which can then be used to inform future marketing campaigns.
In addition to crafting a digital marketing strategy and addressing any online issues, your digital marketing agency can be a great source of guidance. They likely work with many businesses across various industries, which means they will have a wealth of experience to help guide you through different situations. Essentially, they will act as a business partner you can call on for help.
If you hire a digital agency, they will use KPIs or measurement tools to track their performance and provide reports for their clients. The agency will also give suggestions that benefit the business and allow them to develop a well-rounded marketing strategy.
Some businesses, such as start-ups and small businesses, may not have in-house digital marketing specialists like a digital agency would do. Marketing generally requires the skill of 4 different teams, namely:
This is an essential team responsible for analysing and studying competitors, setting goals, and planning the workflow to ensure the business achieves maximum results.
The marketing team will be the ones who delegate all the tasks and measure the results.
This team will be responsible for the back-end systems, or what we often refer to as ‘IT’, such as making a website or improving SEO.
A good marketing strategy alone is not enough; your content must also look good. If your design is beautiful and eye-catching, it will be more attractive to customers. Therefore, an expert design team is required to achieve the best results.
As you can see, a digital marketing agency can help you save time and produce the results you’ve always dreamed of. Working with an agency allows business owners to focus on the areas they provide the most value and leave digital marketing to the experts.