Want your business website to be on the first page of Google but don’t know where to begin? An SEO agency is the answer.
Saying that a website is important for a business is an understatement nowadays, since having a website is a fundamental factor for any business wanting to enter the online market. However, there is something more important than simply having a website, which is getting it to appear on Google’s first results page. In this article, we talk about working with SEO agencies, one of the options for businesses wishing to be on Google’s first results page without paying for an advertisement. It is true that anyone can manage SEO, but optimising a website is a complicated and technical process which requires experts in the field.
How necessary is it to be on the first Google results page?
Let’s try to figure it out. Let’s say you sell Thai desserts and your desserts are tastier than all the others in the market. However, when customers come to the market, someone recommends another seller, and even though your shop is just 50 metres away, so you lose that potential client.
Your shop front = your website
The person the customer asked = Google
Potential client = people searching on Google
What this means is that if your website is not on the first page of Google, then the chances of people discovering your site through Google are slim. According to the statistics, even if your website is on the first page (in the top 10), CTR or Click-Through Rates differ significantly.
1st place – 43.32%, 2nd place – 37.36%, 3rd place – 29.90%, 4th place – 19.38%, 5th place – 10.95%, 6th place – 10%, 7th place – 5.28%, 8th place – 4.13%, 9th place – 4.13%, 10th place – 3.11% (*source: ignitevisibility.com).
Seeing the statistics, it is a given that lower-ranked websites have less chance of capturing customers. So, if asked how necessary it is to get your website on Google’s first page, we would say it is extremely necessary because not only it will attract more people to your website, it will also give your business more credibility.
How to choose an SEO agency
Nowadays, many people invest in the services of an SEO agency, but when there are so many SEO agencies in the market it can be hard to choose one. Let’s take a look at some of the qualities a good SEO agency should have.
- Knowledge and understanding of SEO from every angle. Able to explain the concepts to an inexperienced person so that they fully understand.
- Systematic planning, both short-term and long-term.
- Clear evaluation criteria.
- A professional team in all functions, from Web Developers, Account Managers, and Outreach, to Content Writers and more. An agency with an in-house team is more efficient than an SEO agency that hires outsourced personnel.
- Experience and a portfolio of past successful work.
What can an SEO agency do for you?
Normally, a professional SEO agency would start by discussing and studying the needs of the customer to understand the reasons for conducting an SEO campaign. Of course, one of the reasons would be to get their website on Google’s first results page. For SEO purposes, Google will choose to show your website as a web page, so it doesn’t mean that every page of your site will be on the first page of Google. That is why it requires constant optimisation and constant measurement to improve results.
Once an SEO agency understands the needs of the client, the next step is to conduct an SEO audit to find any flaws in the current website and consider any modifications. In the instances where businesses do not keep their websites updated, they might have to recreate the whole website from scratch.
Once the audit is complete, a plan will be needed to address any problems. This could include fixing the website to support SEO, converting backend coding to support SEO, UX/UI design, adding content, and more.
The next step is website optimisation. Honestly speaking, no one can tell what the clear criterion is for getting your business on the first Google results page. However, for an experienced SEO agency with a full understanding of SEO, it normally takes three months for a website to climb up the ranking, and usually no more than six months to achieve a first page spot (depending on the competition within each business field).
Each process mentioned above must be carried out transparently and morally, not through shortcuts like keyword stuffing. These practices can get a website to the first results page quickly but that website could later face a penalty from Google or fall from its ranking very quickly. This is why choosing an experienced and reliable SEO agency is essential.
Pros and cons of hiring a quality SEO Agency
- A team to undertake the complicated process of conducting SEO
- Measurable results
- Continuously improving and developing your website
- Saving your time
- Your website will climb up the Google rankings
- The cost can be higher than general SEO agencies or freelancers who conduct SEO
As you can see from the information above, it is true that hiring a quality SEO agency could cost more, but you will get a guarantee of appearing on Google’s first results page in return, without the worry that your website might face penalties. We encourage you to consider SEO as a part of your marketing strategy for long-term results. SEO is a marketing process that needs continuous work and lots of time. Once you stop, you could get left behind, overtaken by your competitors, and your website ranking could drop.