How to Increase Your TikTok Followers

Having a healthy number of followers on TikTok is the key to success for any brand. A high number of followers means increased engagement, including your number of Views, Likes, Shares and Comments. This increased engagement then boosts your visibility, which in turn will increase your followers further. So, if you’re wondering, ‘how can I increase my TikTok followers?’, read on! Here are our top 8 ways to increase your TikTok followers. 

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8 Ways to Increase Your TikTok Followers

Understand Your Target Audience

Understanding your target audience is key, as each target has their preferred content style. Therefore, it’s important to undertake a detailed audience analysis to understand your target audience better and select the content that best matches that demographic. This, in turn, will help increase your TikTok followers.

Keep Up With The Latest Trends

Another way to increase your followers on TikTok is by creating viral content. Viral content is generally content that appeals to a wide audience. However, don’t be too keen to jump on each viral trend; you must select those that align with your audience and feel true to your brand.

Create Quality Content

Creating quality content that benefits the viewer by providing knowledge or entertainment will help to increase your followers as it is more likely to be shared.

Use Relevant #Hashtags

Before you post, determine which hashtags are best to attract your target audience and are relevant to your content. If you use unrelated hashtags, the audience will skip your content, and TikTok will perceive your content as uninteresting.

Post At The Right Time

The time you post is significant. If you choose to post your content when your target audience is inactive, they will likely not see it. Therefore, make sure you discover what times your target audience is online so that you increase your chances of them seeing it. 


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Create TikTok Challenges

TikTok-ers often create ‘challenges’ which they encourage their followers to participate in by creating their own content. By partaking in TikTok challenges or creating your own, you can boost your TikTok followers as your video will be seen by more people. 


TikTok provides a feature called Duet and Stitch, which allows you to incorporate up to 5 seconds of someone else’s content into your own TikTok video. This allows you to associate yourself with other popular content creators and potentially boost your following.

Share Your Content On Other Platforms

Sharing your TikTok video content on other social media channels is another great way to increase your TikTok followers. Your target audience will spend across different platforms, so by sharing your videos on Facebook, Instagram or Twitter, you’re increasing the chances of your target audience seeing your content and following you on TikTok. 

There you have it. Now you know our top 8 tips for how to increase your TikTok followers. Our final tip is to remember to post regularly to create the visibility and engagement your brand needs to succeed in the competitive world of TikTok.