The Uses and Benefits of Google Analytics 4

Google Analytics is a tool for you to track and analyse your website activity quickly and easily. Over the years, Google Analytics has continued to evolve, and the latest version, GA4, is causing a buzz amongst users because of the changes that have come with it. Let’s take a look at what the new version has to offer. 

Google Analytics is an excellent tool for anyone who runs a website or is looking for information on maintaining and growing a website. It’s constantly being updated, and the latest update to Google Analytics 4 is no different; it has changed in many ways to make it more user-friendly and include features website creators need to make their websites more efficient.

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What is Google Analytics 4?

Google Analytics is a tool that allows website owners to use the data from their website visitors in various ways. You can read more about What is Google Analytics? here.

Google Analytics 4 (GA4) is the newest edition that will allow brands to focus more on their customers. To create the best user experience, GA4 allows you to track and monitor user behaviour more easily on your website and mobile applications. It pays attention to the activities customers carry out while on your website. The aim is to give you a more rounded picture of your target group’s behaviour.

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Why Do We Need GA4?

You may be wondering how GA4 can benefit your brand. The benefits of Google Analytics 4 aren’t limited to what we’ve mentioned above. GA4 can also collect and analyse behavioural data in real-time, making it quicker for you to react to changes. 

  1. Understand Customer Behaviour Throughout The Customer Journey
    As mentioned, Google Analytics 4 allows you to collect customer data across your website and your app, giving you a clear understanding of the behaviour of different customers and allowing you to tailor your optimisation approach for each platform.
  2. Real-time Data Extraction
    Using Google Analytics 4 Events, you can collect data from the same events on your website and your app. This will make data retrieval more convenient because it can be accessed immediately without the need to waste time dealing with data. Unlike the old Google Analytics, it gives your brand real-time insights into your customers’ activity.
  3. Easier Behavioural Data Collection
    Google Analytics 4 will make it easier for brands to collect behavioural data. Whether that’s video click data or file downloads, you’ll be able to analyse current events and forecast events that will occur in the future. Collecting data on GA4 will allow you to analyse it and adjust your practices in the future to optimise your site.
  4. Allows for Accurate Measurements
    Google Analytics comes with a Consent Mode feature that helps brands measure campaign deliverables more accurately without collecting personal information. It will store Aggregated Data without identifying the customer, which will help you analyse and measure the overall results of your campaigns more effectively.

Now that we know what Google Analytics 4 or GA4 is, you can start collecting data to improve your website’s performance. Those interested can learn how to create a Google Analytics account and install GA4 here.