What is ChatGPT?

Artificial intelligence (AI) is starting to impact human life, especially in the technology industry. For example, Google, Facebook, Amazon, Microsoft, and Apple all apply AI in their selling and marketing strategies. 

AI is a regular part of marketing nowadays, and can help with voice recognition, face recognition, complex problem-solving, translation, marketing analysis, target audience analysis, and chat response. Today, we will talk about ChatGPT, the intelligent chatbot that offers human-like responses.

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What is ChatGPT?

Twelve years ago, we became familiar with SimSimi, a popular chatbot. SimSimi responds to you in a fun and diverse way that mimics real-life conversation. SimSimi is less popular now, and a new chatbot is taking the spotlight. ChatGPT launched in November 2022 and swiftly drew attention.

So, what is ChatGPT? ChatGPT is an AI chatbot developed by OpenAI based on GPT-3.5 language generation software. ChatGPT is designed to respond to humans by answering questions, admitting mistakes, and challenging wrong premises.

The AI system in ChatGPT is trained based on data from the internet and can provide more answers than other AI chatbots. Moreover, it learns to apply machine learning to support human thought, called Reinforcement Learning from Human Feedback (RLHF), which causes accurate and human-like results.


How Did ChatGPT Start?

In 2015, OpenAI developed an AI system to support human work. Sam Altman is CEO of OpenAI and former president of Y Combinator, and co-founded OpenAI with Elon Musk of Tesla and SpaceX fame, who invested more than 1 billion dollars (or thirty-five billion baht). After that, Reid Hoffman (co-founder of LinkedIn), Peter Thiel (co-founder of PayPal), and others invested in OpenAI to develop the system. Now ChatGPT is the most intelligent chatbot of our era.

Moreover, ChatGPT has learned a massive amount of information in text form so that it can detect the writing pattern and develop content in a natural way. OpenAI does not disclose its information sources specifically, but they share that they only use information from books and Wikipedia.


What Can ChatGPT Do and Not Do?

Even though ChatGPT is known as the most intelligent chatbot, it still cannot provide the answer to all questions. One user tested it by asking about a Pokémon attacker, but there was no answer, and the same happened when asked about the sinking of the royal ship of Sukhothai. The information on ChatGPT has been updated as of November 2022, and we expect further updates to come.

It’s worth considering that ChatGPT learns a lot of information from the internet, including hate speech and racism. Therefore, it can also create and offer up negative information while the technology is still under development, something the user needs to be aware of when using this chatbot.


How Is ChatGPT Changing Chatbot Systems?

ChatGPT’s system development is still incomplete; however, Google has announced a “code red” in response to this chatbot. Entrepreneurs in the technology industry are excited about ChatGPT, much like they were when Apple launched the iPhone in 2007. ChatGPT users exceeded 1 million within five days!

However, ChatGPT is not the original chatbot, as Apple has Siri, Google has Google Assistant, and Amazon also has Alexa. However, while other chatbots answer simple questions, ChatGPT can respond to complex questions using natural language, which is the next step in the innovation of chatbots.

Analysts from PitchBook recently revealed that some startup inventors had shifted their interest away from Web 3.0 or cryptocurrency to focus on generation AI. Krishna Gade, Founder and CEP of Fiddler Company, said that ChatGPT might cause major disruption to search engines such as Google. Until now, Google has hesitated to apply chatbot technology to its online search as it’s unable to match it with its ad display. Amr Awadallah, a former Google and Yahoo employee, claimed that Google has an issue with the business model; if Google provides the perfect answer for each query, there will be no clicks on ads. Google ads produce more than 80% of Google’s income. Therefore, ChatGPT is seemingly leading an AI technology chatbot revolution!



Now you understand what ChatGPT is and how it was developed to respond to users like Siri or Google 

Assistant. However, ChatGPT is a better model because it is trained to learn a vast volume of data and therefore answer queries in an efficient and natural way. Of course, ChatGPT still makes mistakes and is always under improvement.

To trial ChatGPT, register for an account at https://chat.openai.com/auth/login. After logging in, you can ask a question on the chat page. However, sensitive topics such as nationality, religion, and skin colour should be avoided.

If you want to use AI, but the cost is too high, or you need advice to create your marketing plan, Primal Digital Agency can assist you. Contact us today.