Is Remarketing different from Retargeting? Is remarketing a type of retargeting? Can they be used interchangeably? And which one is better?
How is remarketing different from retargeting? To be honest, remarketing and retargeting are pretty much the same thing: marketing to people who are likely to become customers because they’ve already shown an interest in your business somehow. But if you look closely, remarketing is slightly different from retargeting in terms of its usage.
What is Remarketing?
Remarketing is marketing performed by collecting information about people who have shown an interest in the products you sell. This can be done by installing tags on your website to gather the information that can then be used to send targeted ads to your audience. This audience is more likely to buy your products because they’ve already shown an interest. For businesses building new website pages, it may require some time to collect data before you can begin remarketing.
What is RETARGETING?
Retargeting is marketing using information obtained from online searches, including people’s browsing history. This information is collected as Cookies and then used to target the audience with advertising that encourages them to take the next step.
If you still can’t figure out how it works, let’s take a look at an example. Assume you want to buy natural mineral water for drinking at home. But there are dozens of brands of mineral water to choose from. So you search on Google for information on which mineral water brand is best. This is where the Cookies store information on what you searched for, which in this case, was: “Which is the best brand of mineral water?”. This information will then be used to create a target audience for advertising. The brand targeting you will decide which platforms they want to show their ads on. The aim is to present their products and generally to make it easier for customers to make a purchase decision. These brands also tend to attach promotions to advertisements to encourage the customer to make a purchase.
Remarketing is when information is collected and then used to create targeted ads later.
Retargeting is when we follow up on usage data and send ads according to the received data.
Who is Remarketing and Retargeting suitable for?
Suppose you run an e-Commerce business and sell products online. You also have a website and want to advertise mainly through social media platforms using Facebook Ads and Google Ads. We would strongly recommend remarketing.
But if your business sells high-priced products that require deep consideration, such as real estate projects and high-value cars, we recommend retargeting. This allows you to repeatedly show people the same ad to encourage them to make faster purchase decisions.
If we were to separate the meanings of these two words, it would be impossible because the objectives and processes are almost the same. So, before starting any marketing campaign, you need to ensure you can collect information by tagging your website and improving it to be ready for remarketing and retargeting.