What is Lead Generation? How Does It Increase Sales?
In the middle of 2022, Thailand’s Personal Data Protection Act (PDPA) came into force, and Thai people instantly became more aware of their privacy rights. As a result, online systems now protect user data more than ever, which has meant that marketing strategies have had to adapt as companies can no longer use customer data in the same way, so the accuracy of target ads has been reduced. However, lead generation is a strategy that supports businesses in creating a customer base without violating privacy rights. We will explain what lead generation is and the importance of it.
Table of Contents
What Is Lead Generation?
Before we explain lead generation, we first clarify the definition of a “Lead”. A lead is a prospective customer; therefore, lead generation is the process of generating more prospective customers. This is usually done through marketing activity that collects contact information from the target group to be used later to drive sales.
For example, some businesses provide a form to collect customer information, such as their telephone number and email, so the sales department can contact them. This is called a “Lead Form”.
Lead generation helps develop business opportunities by encouraging the target group to share their information. It also helps generate customer interest and brand awareness. Lead generation is a driving force for expanding a company’s customer database and is widely used in the real estate, automotive, and financial industries.
What Are the Benefits of Lead Generation?
- Creates connections with customers who are interested in your products or services.
- The collection of contact information such as name, telephone number, and email for the sales department to promote products and offers.
- You can target an accurate customer group.
- Increase sales and convert the target group into customers.
- Reduces the cost of ads.
What Are The Components of Lead Generation?
Lead generation is the process of attracting interest in your products or services, and then turning those leads into customers. This is done using the following three main components:
- Landing Page: a web page or website visitors land on after clicking a link to read more information, which includes a form to fill in their data.
- Call to Action (CTA): a button or message that prompts the user to take further action; for example, click to receive news or leave their name, email, and telephone number for a free trial.
- Contact Information: information such as a telephone number, email, and social media channels for the visitors to contact the businesses.
What Are The Different Lead Generation Channels?
Lead generation can occur on different channels. In this part, we will introduce you to the best marketing channels for lead generation in 2023.
Strong content marketing creates engagement and brand awareness; therefore, brands should create content that aligns with the target group’s requirements and interests to encourage them to discover more about the brand. Moreover, your content should include a clear CTA to allow users to easily visit your landing page.
Ads and Retargeting
Ads are a significant part of online marketing because of their ability to reach a target group without them searching for your brand specifically. You can create ads via Google Ads and social media platforms, including Facebook Ads, Instagram Ads, and TikTok Ads. The platforms you choose will depend on your target group.
Remember, your landing page should be user-friendly and support mobile devices. This is something you need to consider before creating ads. Additionally, your CTA should attract customers to leave their contact information.
The next step is retargeting by contacting the target group that left information to promote your products or services and drive sales.
A blog is a low-cost lead generation method that can reach a high-quality target audience. Before writing a blog, you should see what your target group are interested in or what problems they’re facing and then tailor your content accordingly. Don’t forget the all-important CTA to encourage visitors to your landing page!
Nowadays, most people have at least one social media account, which means this platform has enormous potential to generate leads. Draw users’ attention using Instagram Stories, Reels, or by putting short URLs on Twitter. A captivating CTA in the caption or photo to redeem special offers or discounts often attracts the target audience to click.
Lead generation is a strategy to increase prospective customers by collecting their information to promote your products and services and drive sales. Moreover, this strategy aligns with PDPA because users agree to share their information. Therefore, lead generation is a legal way to reach a more quality and accurate target group.
However, lead generation must be well-planned to attract users’ attention and persuade them to share their information. It takes time and consideration to plan and process. However, a professional marketing agency in Thailand, like Primal Digital Agency, can assist you. We can create a marketing strategy and find an accurate target group to increase your customer base and the ROI for your business.