The Challenge
Samitivej Chonburi Hospital is a leading private hospital in Eastern Thailand and part of the Samitivej Hospital network under Bangkok Dusit Medical Services (BDMS). It provides care across many specialties, with experienced doctors, advanced medical technology and internationally recognised standards, for Thai and international patients.
The hospital wanted more enquiries for women’s health, in a highly competitive healthcare market led by Thailand’s largest hospital brands.
Patients now look for medical information on AI platforms as well as on Google. To become a trusted source for women’s health searches from patients looking for care, the hospital needed visibility on both Google and AI Search.
Our Approach
Primal ran the work on ElevateSEO™, Primal’s AI Search and search engine optimisation (SEO) program. We focused on the women’s health topics with the highest value to the hospital and wrote expert-led content on them, so that the website covers each topic in depth (topical authority).
We strengthened the signals of experience, expertise, authoritativeness and trustworthiness (E-E-A-T) that Google looks for in medical content. We also optimised the website’s technical SEO, made it easier for AI platforms to read and improved the conversion journeys, the steps from a page to an enquiry, for more visibility on Google Search and on AI Search platforms.
Outcomes Achieved
Women’s health revenue grew 98%, and women’s health patient enquiries rose 31%. Organic traffic, the visits that come from unpaid search results, grew 38%, and 60% of the target keywords rank on the first page of results.
The revenue figure comes from the hospital’s own revenue data.
- 98%Increase in Women’s Health Revenue
- 31%Increase in Women’s Health Patient Enquiries
- 38%Increase in Organic Traffic
- 60%Of Target Keywords Rank on the First Page
Key Insights
- Patients look for medical information on AI platforms as well as on Google, so the hospital needed visibility on both.
- ElevateSEO™ joined expert-led content on high-value women’s health topics with E-E-A-T signals, technical SEO, AI accessibility and better conversion journeys.
- Women’s health revenue grew 98% and women’s health patient enquiries rose 31%.
