The Challenge
Teta Intertrade is a Thai importer and wholesale distributor of electrical equipment for contractors, factories and industrial businesses of every size. Its catalogue covers low and high voltage connectors, copper and aluminium wire, power cable, insulators, grounding systems and ground rods, lightning protection, conduit and fittings, and personal protective equipment. The company delivers across Thailand and gives technical guidance for construction and maintenance projects.
Its website worked as a catalogue, but the product pages were thin, enquiries were not tracked and the brand was almost absent from the answers AI assistants give. Searches for electrical wire, insulators and connectors were contested by large retail chains and specialist distributors. Teta Intertrade needed its product pages to rank, to turn procurement teams into enquiries, and to be cited when engineers ask AI assistants about cables, grounding and insulators.
Our Approach
Primal ran the work on ElevateSEO™, its AI Search and search engine optimisation (SEO) solution. The technical and on-page optimisation of the website was complete by 2026-01.
Primal then grew topical authority around 15 target pages. Each month we published 4 Thai blog articles structured for AI answers, with definition and comparison guides on wire types, grounding and insulators. Monthly content rewrites added product detail and usage to individual product pages, and infographics, digital public relations (PR) and backlinks supported the same pages.
We also set up key event tracking in Google Analytics 4 (GA4), so product enquiries could be measured for the first time. Key events are GA4’s name for the tracked actions that matter to a business, such as enquiries, calls and form submissions.
Outcomes Achieved
In 12 months, organic sessions grew 120%, more than double where they started. Monthly organic key events went from 0 to 105, so the enquiries that search brings in are now measured. AI referral sessions, the visits that arrive through a link in an AI assistant’s answer, went from none to 207 a month.
Teta Intertrade’s AI visibility, how often the brand appears in the AI answers tracked for it, rose 1,140%. 76% of its target keywords rank on the first page of search results.
- 120%Increase in Organic Sessions
- 0 to 105Monthly Organic Key Events
- 207AI Referral Sessions a Month, From Zero
- 1,140%Increase in AI Visibility
- 76%Target Keywords Rank on First Page
Key Insights
- The catalogue website started with thin product pages, no enquiry tracking and almost no presence in AI answers.
- Monthly rewrites added product detail and usage to individual product pages, and 4 Thai blog articles a month covered wire types, grounding and insulators.
- Key event tracking in GA4 made enquiries from search measurable, and monthly organic key events went from 0 to 105.
- Organic sessions grew 120% in 12 months, AI visibility rose 1,140% and 76% of target keywords rank on the first page of search results.
