The Challenge
Astrid Anti-Aging Studio is a premium longevity aesthetics and wellness clinic in central Bangkok. Its dermatologists offer personalised anti-ageing care, skin rejuvenation, facial contouring, body sculpting and regenerative therapies, using advanced medical technology in a private, luxury setting.
The clinic had launched a new website with no organic visibility, and it had no previous search engine optimisation (SEO) or AI Search strategy.
Its goal was to attract affluent international clients, by appearing for high-intent English searches and AI prompts, the questions people type into AI tools, about premium aesthetic treatments.
Our Approach
SEO Foundation
Primal first put the SEO foundation right. We resolved the website’s technical issues and improved its architecture, the way its pages are organised and linked, and focused on earning high-intent organic rankings in English search.
ElevateSEO™
With that foundation in place, we applied the ElevateSEO™ program to increase Astrid’s visibility and citations in AI Search among international clients.
Outcomes Achieved
Revenue from AI search tripled, at a higher average order value (AOV). The revenue figure comes from Astrid’s own revenue data.
Key events, the actions Google Analytics 4 tracks as conversions, such as enquiries, calls and form submissions, grew 1,037%. Organic users grew 207% and organic traffic grew 184%.
AI visibility, how often the brand appears in the AI answers tracked for it, grew 61%.
- 3xRevenue From AI Search, With A Higher Average Order Value
- 1,037%Increase in Key Events
- 207%Increase in Organic Users
- 184%Increase in Organic Traffic
- 61%Increase in AI Visibility
Key Insights
- Astrid started with a new website, no organic visibility and no previous SEO or AI Search strategy.
- High-intent English rankings came first, then ElevateSEO™ for visibility and citations in AI Search.
- Revenue from AI search tripled, with a higher average order value.
