The Challenge
Bangkok Eye Aesthetics (BEA Clinic) is a specialist aesthetic clinic in Bangkok for eyelid and periocular procedures, the procedures on the area around the eye. Its board-certified ophthalmologists provide personalised treatments such as double eyelid surgery, ptosis correction for a drooping upper eyelid and under-eye rejuvenation, with a focus on natural-looking results, patient safety and advanced surgical techniques. The clinic serves local and international patients.
The clinic started with no presence in organic search, the unpaid search results, in a highly competitive market for eyelid surgery. It had to compete with established clinics and become visible in searches for specific treatments.
Our Approach
Primal ran the work on ElevateSEO™, Primal’s AI Search and search engine optimisation (SEO) program. We set Bangkok Eye Aesthetics apart from other clinics by showing the expertise of its specialist ophthalmologists on its website.
We wrote content on the treatments patients search for, covered each treatment topic in depth so that the website carries authority on it (topical authority), and optimised the content and structure of each page for search (on-page optimisation). The aim was more visibility in searches for specific treatments.
Outcomes Achieved
Organic conversions grew 255%. They are measured as key events, the name Google Analytics 4 gives to the actions it tracks on a website, such as enquiries, calls and form submissions.
Organic clicks rose 546% and organic traffic, the visits that come from unpaid search results, rose 1,109%. On AI platforms, the clinic was cited in the answers to 43 prompts, the questions people type into an AI platform.
- 255%Increase in Organic Conversions
- 546%Increase in Organic Clicks
- 1,109%Increase in Organic Traffic
- 43Prompts Cited on AI Platforms
Key Insights
- The clinic started with no presence in organic search, in a highly competitive market for eyelid surgery.
- Content that showed the expertise of its specialist ophthalmologists set the clinic apart from other clinics.
- Organic conversions grew 255%, organic clicks rose 546% and organic traffic rose 1,109%, and AI platforms cited the clinic in the answers to 43 prompts.
