With a new year often comes a revived vigour to get things done, and rightly so. If you are considering updating or just ramping up your digital marketing campaign, the start of a new year is as good a time as any. Not sure where to get started? Here are some basic do’s and don’ts to help you get the most of your new marketing motivation.
Whether you are wanting to update or switch up an existing campaign or are starting from scratch, it’s important to do your research. If you have run previous digital marketing campaigns that have ended or are still ongoing, analyse the results of them – what aspects have been successful, what areas haven’t, what has your target audience responded to and what, if anything, can you repurpose moving forward in your new campaign?
If this is your first time dipping your toe into digital marketing, rely on your analysis of your customer – who they are, what they like, what they need and why they need it – and respond intuitively with your campaign plan.
Having an effective plan in place to periodically measure the success of your campaign will not help you keep your plan on track and your goals in mind, but will help you next time you want to devise a new plan or tweak the current one. If you aren’t measuring your victories, you are basically failing.
The rise and rise of social media marketing was one of the biggest digital trends in 2015, and it doesn’t look set to slow down anytime soon. Utilise our modern-day penchant for “Instagramming” our breakfasts and tweeting our innermost thoughts by interacting with your customers on social platforms. Not only will you create and strengthen connections with new and potential customers, you’ll probably get some valuable information on who your customer is in the first place.
For all of its value, social media has its draw backs, whether using it personally or from a business point of view. Chances are, you will come across negative feedback from a customer, or potential customer, at some point. Take it in your stride and use it as an opportunity to improve. Never, never respond in haste, or react rudely, no matter what the customer may have said – once it’s out there, it’s out there and no one wants to be in the middle of a Twitter controversy.