Customer relationship management (CRM) is the centralisation of strategies, technologies, practices and communications that help your company manage relationships and interactions with customers in a straightforward way, to improve business relationships. A CRM solution helps organisations more efficiently manage their relationships with individual people – customers, colleagues, suppliers, etc. – throughout their lifecycle with them. This can include finding new customers, assisting current customers, promoting additional services and much more. One of the most commonly used focuses of CRM is inbound marketing, a business method that aims to attract customers via valuable content and experiences; achieved via content marketing, search engine optimisation (SEO), branding, blogging and social media marketing.
These days, customer service departments have become as important as sales departments in satisfying the customer. The customer service reps will interact with other departments in the company to deal with the requests and demands of the customer. They provide valuable inbound lead marketing data, as well. A CRM system can track all correspondence relating to a single customer between different departments.
This broader picture provides marketers with the ability to maximise the customer’s positive experience with the company and has led to an increase in customer retention by tracking the customer’s buying trends and habits and tailoring personalised messages to them. With this valuable information in hand, businesses can focus on Customer Relationship Management to streamline processes, build customer relationships, increase sales, improve customer service and, ultimately, increase profitability and ROI.
The best CRM systems are the ones that allow you to customise them specifically to your company’s operation and industry. Therefore, it is best to engage an inbound lead marketing agency to advise and set up your CRM platform. This inbound marketing service is vital to collect the data you need to improve your operations right from the start. We recommend the HubSpot service, as it includes all the services you’ll require in one easy to use and cost-effective tool. In particular, the HubSpot Marketing is the best on the market. With HubSpot CRM, your managers and marketing team will have a complete view of the day-to-day workings of your operation in real-time. You can view your entire pipeline from leads to shipping on a single dashboard.
In performing the HubSpot setup, your inbound lead marketing agency can sync with all the communication platforms your company uses – social media, email and telephone. They can set it up to focus on regional or global sales. They can add features that help your type of specific business manage your customers more effectively, such as Google Ads for inbound leads. The HubSpot CRM uses a timeline to store every interaction with a specific customer. Meetings, notes, e-mails and calls are included chronologically on the timeline to enable you to see a customer’s entire history of interaction at a glance. In this way, the CRM system gives you the power to be proactive in how you manage your customers.
In Thailand, the premier digital marketing agency is Primal. This award-winning agency located in Bangkok is well-acquainted with all the features of an inbound marketing strategy as well as the setup of the HubSpot CRM platform. In partnering with us, we will first analyse your brand’s operations to understand how your business and industry work. Then, we will work in collaboration with you to implement the best features of the CRM system. We’ll build a seamless system that satisfies all your brand’s goals.
To find out more about how a reliable and well-setup CRM system can increase your brand’s ability to compete in a digital marketing arena, contact Primal. We’ll give you a complete picture of what a CRM system can mean for the future growth of your business. Don’t hesitate to reach out to our team today!
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