Dominate with Comprehensive CRM Management

Customer relationship management (CRM) is the centralisation of strategies, technologies, practices and communications that help your company manage relationships and interactions with customers in a straightforward way. The ultimate goal is to streamline and improve business relationships. Most medium-sized and large businesses now use some form of CRM to improve their business relationships with customers, specifically focusing on customer retention and sales growth.

A CRM solution helps organisations more efficiently manage their relationships with individual people – customers, colleagues, suppliers – throughout their lifecycle with them. This can include finding new customers, assisting current customers, promoting additional services and much more. A good CRM strategy will also focus on inbound marketing; a business method that aims to attract customers via valuable content and experiences. This is achieved via a multi-disciplinary approach, incorporating content marketing, search engine optimisation (SEO), branding, blogging and social media marketing.

Dominate with Comprehensive CRM Management

Streamline the Customer Journey

hese days, customer service departments have become as important as sales departments in satisfying the needs of customers. Customer service reps will routinely interact with other departments in the company to deal with the different requests and demands of its diverse clientele. The back and forth between customers and reps brings with it a wealth of valuable inbound lead marketing data. That’s where a streamlined CRM system comes in. It can track all correspondence relating to a single customer from start to finish and across departments.

This broader picture provides a company’s marketing team with the ability to maximise the customer’s positive experience with the brand. How? By tracking the customer’s buying trends and habits, marketers can tailor personalised messages to them, and this, in turn, leads to an increase in customer retention. Looked at from a top-down perspective, with this valuable information at hand, businesses can focus on Customer Relationship Management to streamline processes, build customer relationships, increase sales, improve customer service and, ultimately, increase profitability and ROI.

Streamline the Customer Journey

Optimise Trade with HubSpot

The best CRM systems are the ones that allow you to customise them specifically to your company’s operation and industry. Therefore, it is best to engage professionals to advise on the selection and set-up of the best possible CRM platform. This inbound marketing service is vital to collect the data you need to improve your operations from A to Z. From our years of experience, we highly recommend the HubSpot service as it includes all the features you’ll require in one easy to use and cost-effective tool.

In our opinion, HubSpot marketing is the best CRM tool on the market at present. Why? Because with the HubSpot CRM your managerial and marketing teams will have a complete view of the day-to-day workings of your operation in real-time. They’ll be able to view your entire service pipeline from leads to shipping on a single dashboard. No more jumping between tools and spreadsheets, get all the analytical data you need in one convenient and actionable place.

Optimise Trade with HubSpot

Use HubSpot and Take Charge

Your chosen inbound lead marketing agency will begin the HubSpot setup by syncing with all your company’s existing communication platforms, such as social media, email and telephone. Your account can then be configured to focus on regional or global sales. The setup of the platform is automated and ensures no channel is overlooked.

The HubSpot CRM uses a timeline to store every interaction with a specific customer. Meetings, notes, e-mails and calls are included chronologically on the timeline to enable users to see a customer’s entire history of interaction with your company at a glance. In this way, the CRM system gives you the power to be proactive in how you manage your customers.

For users who want to go one step further, you can add features that help your specific business niche manage your customers more effectively, such as Google Ads for inbound leads. Besides, some of the most-loved features of the HubSpot CRM system are the ability to create email templates, share meeting links, bulk enrol contacts, automate outreach, get real-time notifications, manage task lists and so on.

Use HubSpot and Take Charge

Automate Your Marketing

In Thailand, the premier digital marketing agency is Primal. This award-winning agency located in Bangkok is well-acquainted with all the features of an inbound marketing strategy as well as the setup of the HubSpot platform. In partnering with us, we will first analyse your brand’s operations to understand how your business and industry work. Then, we will work in collaboration with you to implement the best features of the CRM system to meet your needs. We’ll build a seamless system that satisfies all your brand’s goals in one easy-to-use place.
To find out more about how a reliable and well-setup CRM system can increase your brand’s ability to compete in a digital marketing arena, contact Primal today. We’ll give you a complete picture of what a CRM system can mean

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Frequently Asked Questions

Customer Relationship Management is an approach to manage a company’s interaction with current and potential customers. It uses data analysis to focus on customer retention and sales growth.

The best way to turn browsers into customers is to implement a robust inbound marketing strategy, consisting of search engine optimisation (SEO), business blogging and social media promotion.

The best way to turn browsers into customers is to implement a robust inbound marketing strategy, consisting of search engine optimisation (SEO), business blogging and social media promotion.

Inbound marketing is a method for attracting customers to products and services via branding, valuable content marketing, social media, tailored experiences and search engine optimisation (SEO).

HubSpot is an inbound marketing and sales tool that helps companies reach users, engage leads and convert customers. It oversees websites, emails, blogs, social media, SEO, marketing automation and analytics.

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