The Challenge

Le Cordon Bleu was aware that they already had high brand awareness worldwide but they found that most of their bookings were from short-term courses, thus approaching Primal to drive online conversions for long-term courses.

The Approach

Primal Developed and Executed a Google Search and Google Display Strategy with the primary focus being on Conversions as well as building out a tracking system to ensure that campaigns could be fully optimized for both local and international market.


The Results

Increase in Goal Conversion Rate Vs. Previous Period
Increase in Transactions Completed Vs. Previous Period
Reduction in Total Abandonment Vs. Previous Period

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