The Challenge

Le Cordon Bleu was aware that they already had high brand awareness worldwide but they found that most of their bookings were from short-term courses, thus approaching Primal to drive online conversions for long-term courses.

The Approach

Primal Developed and Executed a Google Search and Google Display Strategy with the primary focus being on Conversions as well as building out a tracking system to ensure that campaigns could be fully optimized for both local and international market.

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The Results

61.09%
Increase in Goal Conversion Rate Vs. Previous Period
42.15%
Increase in Transactions Completed Vs. Previous Period
42.15%
Reduction in Total Abandonment Vs. Previous Period

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