Challenge

Le Cordon Bleu was aware that they already had high brand awareness worldwide but they found that most of their bookings were from short-term courses, thus approaching Primal to drive online conversions for long-term courses.

Bangkok is a vast city rich with cultures, various traditions, and welcoming people – this is why the country is also known as the “Land of Smiles”. All of this makes the city a great educational centre too, drawing international students from all over the world.

Approach

Primal Developed and Executed a Google Search and Google Display Strategy with the primary focus being on Conversions as well as building out a tracking system to ensure that campaigns could be fully optimized for both local and international market.

Results

Primal developed and executed a Google Search and Google Display Strategy with the primary focus being on conversions as well as building out a tracking system to ensure that campaigns could be fully optimised for both local and international market.

61.09%

Increase in Goal Conversion Rate In 3 Months

42.15%

Increase in Transactions In 3 Months

42.15%

Reduction in Total Cart Abandonment In 3 Months

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