The Challenge

Carnival had a strong brand awareness in the market but most of the conversions were from offline and lacked online awareness especially during the evaluation phase.

The Approach

Primal Developed and Executed a Google Search Ads Strategy with the primary focus of driving online conversions and becoming more visible to consumers during their evaluation phase whilst also implementing a clear tracking system that can be fully optimized to see clear Revenue from each channel.


The Results

Increase in Transactions Compared to Previous Month
Increase in Revenue Compared To Previous Month
Increase In Conversion Rate Compared To Previous Month

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