The Challenge

Carnival had a strong brand awareness in the market but most of the conversions were from offline and lacked online awareness especially during the evaluation phase.

The Approach

Primal Developed and Executed a Google Search Ads Strategy with the primary focus of driving online conversions and becoming more visible to consumers during their evaluation phase whilst also implementing a clear tracking system that can be fully optimized to see clear Revenue from each channel.

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The Results

6,700%
Increase in Transactions Compared to Previous Month
8,412%
Increase in Revenue Compared To Previous Month
255%
Increase In Conversion Rate Compared To Previous Month

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