Challenge

Carnival had a strong brand awareness in the market but most of the conversions were from offline and lacked online awareness especially during the evaluation phase.

A company birthed from the passion for shoes of the three owners. Today, the company generates an income of up to 100 MB and is considered a must-visit for Thai teens with a love of street fashion. CARNIVAL is more than just your usual shoe shop, it's a brand with a story to tell.

Approach

Primal developed and executed a Google Search ads strategy with the primary focus of driving online conversions and becoming more visible to consumers during their evaluation phase whilst also implementing a clear tracking system that can be fully optimised to see clear Revenue from each channel.

Results

Primal Developed and executed a Google Search Ads strategy with the primary focus of driving online conversions and becoming more visible to consumers during their evaluation phase whilst also implementing a clear tracking system that can be fully optimized to see clear revenue from each channel.

6,700%

Increase in Transactions In 1 Month

8,412%

Increase in Revenue In 1 Month

26.45X

ROAS for Facebook ads In 1 Month

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