What Is Web 3.0? How Does it Impact Businesses?
The world is constantly changing, and technology is always evolving. The next internet era, Web 3.0, is set to provide a better online world. Let’s look at how Web 3.0 will impact our lives and businesses.
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What Is Web 3.0?
Web 3.0 is a new idea for the future of the internet. Invented by Tim Berners-Lee, the first version of the World Wide Web was Web 1.0. He later went on to develop Web 2.0, which we use nowadays.
Web 3.0 will apply the technology based on the Semantic web, which aims to make the internet machine-readable. For example, humans and machines will be able to interact with data seamlessly.
How Is It Different from Web 1.0 Web and 2.0?
Web 1.0 is the earliest version of the internet. It supported computer-to-computer interaction. Web 1.0 offered only one-way communication and was limited to the information webmasters uploaded on websites.
Due to the inefficiency of Web 1.0, Web 2.0 became the second state of the internet which moved from one-way communication to two-way communication, which allowed users to interact and collaborate. It helped build the community you see on the internet nowadays.
Why Is Web 3.0 Necessary?
People might think Web 3.0 is unnecessary because Web 2.0 already provides efficient service. However, Web 2.0 experiences issues with security and privacy. Because Web 2.0 is a centralized platform, it can access our data without permission. For example, Facebook might come up with ads showing things you might be interested in without you searching for them.
Apart from PDPA (Personal Data Protection Act), Web 3.0 will be vital to help protect user information and become decentralized from servers such as Google. By becoming decentralized, Web 3.0 is more transparent and secure for general users.
How Will Web 3.0 Impact Business?
For those who carry out online marketing, such as social media marketing or SEO, Web 3.0 will provide a more interactive approach for the target audience.
Web 3.0 will become a decentralised identity that is self-owned and enables trusted data exchange. Web 3.0 will connect with websites without Google and other social media platforms being involved. Therefore, content will no longer be banned or blocked by intermediaries, and businesses will have to spend less on advertising.
Moreover, Web 3.0 will develop and personalise each website depending on the user. Therefore, businesses must be prepared to build a brand identity to match their target audience.
Now you know what Web 3.0 is and how it might impact our lives and businesses. However, Web 3.0 is still an idea that needs to be developed. In the future, should you need to prepare or adjust to Web 3.0, contact the experts at Primal to help make the transition as smooth as possible without interrupting your business.