COVID-19 Digital Marketing Support

F = First Understand

Analysing what consumers have to say about this situation including your business can be understood through tools such as social listening and tracking. One of the simplest methods would be to contact your customers or partners and speak to them about how they have been affected and what you could potentially do to assist them.

This will enable you to create impactful and relevant content to increase your value. ‘Value Added’ content will not only encourage engagement but will also improve your brand awareness and reach a wider audience.

S = Sensitive

It’s crucial to understand the sentiments and mindset of consumers in this vulnerable time. Consumer behaviour during COVID-19 has drastically changed, hence the way we communicate with customers on various platforms should be in an understanding tone. This will reflect the sincerity and sensitivity of the situation while building a greater brand image. The ability to modify tone and the key message shows that we care and want to provide solutions to assist all customers.

Things you should avoid doing during this time:

• Cramming and pushing sales of a product more than needed (Hard sell)
• Choosing not to help customers in the decision making process of a product
• Creating pressure when the customer is deciding to purchase a product
• Not being lenient with payment methods or price reductions.

R = Rise Above

While reading up on the current COVID-19 situation and constantly implementing techniques and strategies to improve your business the same question is probably crossing your mind a hundred times ‘Will my business survive and how can I help others?’. Aside from your customers or partners, you are worried about your team and company and it definitely can not be overlooked. Most businesses have put in Work From Home measures for the safety of their employees. But, this does have an impact on daily activities and the way a business functions.

Have tools to facilitate communication and productivity for employees, such as co-working sessions or even rewards. Similarly, for customers, there should be tools put in place. This includes communication platforms, weekly updates and automated processes to cater to the needs of customers. Always continue thinking forward.