Primal devised a strategic plan. The first step involved in-depth keyword research to identify the most relevant and valuable keywords for the brand. Additionally, Primal developed a content strategy that would offer informative content tailored to the right target audience. The plan also included optimising the website’s onsite audit and structure to enhance its search engine performance. The goal was to attract the right audience and provide them with valuable content, driving organic traffic and increasing website ranking.
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