201% Increase In Overall Conversions Within 6 Months

SEO

Bringing the standards from Korea for beauty treatments by experienced specialist doctors.

Challenge

The client has been pursuing the path of becoming the number one aesthetic and beauty clinic in Thailand. Within this industry, it is highly competitive to gain visibility and authority in order to rank on the first page of Google SERPs. To achieve this goal, Primal must execute a thorough SEO plan, especially focusing on the technical and on-page aspects of our SEO strategy.

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Approach

To establish the client as the number one aesthetic clinic in Thailand, Primal developed a two-pronged SEO strategy. Firstly, they planned to execute E-A-T (Expertise, Authoritativeness, Trustworthiness) contents for the entire website. This was because the industry is highly reliant on a high trustworthy aspect to build a strong online presence. Secondly, they planned to conduct a comprehensive SEO audit to identify and resolve any constraints in crawling, improve website structure and implement effective link-building strategies.

Results

To execute the plan, Primal created a strong content pillar for all keywords to ensure they could target overall and relevant keywords on the website. Primal implemented E-A-T content by producing high-quality and informative articles, videos, and infographics to showcase their expertise, authoritativeness, and trustworthiness. Additionally, Primal conducted a comprehensive SEO audit to identify and resolve any crawling constraints, improve the website's structure, and implement effective link-building strategies. By employing these planning and execution strategies, Primal successfully established the client as the number one aesthetic clinic in Thailand.