To establish the client as the number one aesthetic clinic in Thailand, Primal developed a two-pronged SEO strategy. Firstly, they planned to execute E-A-T (Expertise, Authoritativeness, Trustworthiness) contents for the entire website. This was because the industry is highly reliant on a high trustworthy aspect to build a strong online presence. Secondly, they planned to conduct a comprehensive SEO audit to identify and resolve any constraints in crawling, improve website structure and implement effective link-building strategies.
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