To address the challenge of low online visibility, the brand enlisted the help of Primal. A key aspect of the planning stage was to ensure that the website’s content would be of high quality, well-written, and relevant to their target audience. Primal conducted keyword research to identify relevant topics that resonated with the searchers’ intent. These topics were then planned tobe incorporated naturally into blog posts aimed to provide valuable information and address the pain points of the audience. Additionally, Primal focused will be on optimising the website’s meta tags, including title tags, meta descriptions, and header tags, to make them search engine friendly and improve the website’s overall SEO performance.
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