The primary objective was to enhance the website’s visibility and drive more organic traffic. Primal initiated this by identifying and providing relevant keywords that had the potential to increase the website’s visibility in organic search results. These keywords would serve as a foundation for improving the website’s search engine rankings. Additionally, Primal implemented a technical onsite audit to identify and address issues, including the URLs that were not indexed on Google. This audit would ensure that the website was technically optimised to align with the chosen keywords and SEO strategies.
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