The creative used to support the campaign in the second phase depicted two teams trying to show that their meal option was superior, using playful scenarios at a McDonald’s store. They then challenged one another to try their McChicken, with the first bite of the opposition’s McChicken surprising them both.
“It's not just the deliciousness of the McSharing Box II that's hard to find anywhere else, it's the value too. The return of this cost-effective boxset will cater to McDonald's fans who love fried chicken and don't want to be restricted to just one variety. The McSharing Box II is sure to satisfy.”