The campaign’s main video showcases the physical and emotional qualities of the product. It highlights the emotions the product produces by showing the consumer’s reaction to trying the intense flavour of the fries for the first time. By emphasising the ‘way to shake’, this piece acts as an informative video by showing the consumer how to create the fries whilst also selling the experience of trying new things. The target audience is aged 18 to late 30s, as reflected in the fun nature of the video with eccentric shaker dancing and a hint of Thainess in the sound used.
Many people have fallen in love with McDonald's french fries, which are crispy on the outside and soft inside. The McShaker menu aims to build on that popularity whilst capturing the charm of Thailand with its new Larb flavour. This new menu item is sure to win the hearts of Thai consumers who are passionate about the deliciousness of McDonald's french fries.