To describe the unique selling points of any product through a visual medium is very challenging, especially when it comes to food. We embarked on an ambitious project to translate into a set of captivating marketing visuals this key message: “the crispiness skin outside and juiciest meat underneath.” Moreover, we also needed to differentiate this product from similar ones already in the market.
The solution we came up with was to represent the key message through sound. We managed to combine people’s innate craving for golden-skinned fried chicken with captivating close-up shots and real-life audio. The visual impact was undoubtedly intensified when combined with the sound.