Phase I — Build hype of the new product launch and gain audience attention.
Phase II — Promote the product with creative storytelling assets.
Phase III — Remarketing before the end of the campaign to boost conversions.
It's not just Korean TV that's proven a hit in Thailand; Korean food culture has also taken the country by storm. That's why McDonald's developed its delicious McSpicy Korean Wings, inspired by a traditional recipe, and loved countrywide.