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SEO

Challenge

Our client’s primary challenge was their website’s poor speed – a pivotal factor in search engine optimisation (SEO) and ensuring a satisfactory user experience. The slow loading times contributed to an uptick in bounce rates, which detrimentally impacted their website’s mobile-friendliness and ultimately hindered the site’s performance in search engine rankings. This complication affected user engagement and increased hosting costs, stressing the need for immediate intervention to remain competitive online.

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Approach

Our strategic plan was to use image compression to help their website. Our approach was focused on leveraging easy online tools, like Smush or TinyPNG, which are popular for their efficiency in making images smaller without losing quality. Our expected outcome from this approach was that it would significantly improve our client’s website load speed, improve user experience, lower bounce rates, and ensure the site’s mobile-friendless. All these benefits are crucial factors for the website to rank higher in search engines and reduce hosting costs.

Results

Primal adeptly utilised the selected tools and plugins to apply image compression techniques, carefully compressing the website's existing images. This process ensured that the visual quality was preserved even as file sizes were significantly reduced. The optimisations resulted in a notable improvement in page load times, enhancing the overall user experience. This acceleration led to a decrease in bounce rates and an improvement in mobile responsiveness. Collectively, these changes contributed to higher search engine rankings and a marked improvement in website performance, successfully addressing the primary challenge.